本文關鍵詞：貴州生態(tài)旅游住宿品牌的視覺設計研究，由筆耕文化傳播整理發(fā)布。

碩士畢業(yè)設計（論文） 貴州生態(tài)旅游住宿品牌的視覺設計研究

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摘要

隨著社會經(jīng)濟的發(fā)展，當今時代已成為一個品牌競爭的時代。各行各業(yè)都在構建自己的品牌，旅游業(yè)也一樣。貴州省以生態(tài)旅游住宿的角度進行品牌化設計與推廣是品牌化建設中的一個創(chuàng)新，也是一個新興旅游業(yè)的發(fā)展趨勢�！吧鷳B(tài)旅游”作為旅游業(yè)中一個嶄新的概念，也是本論文生態(tài)旅游“品牌”建設的基礎，進而從V I設計入手就現(xiàn)今旅游住宿模式的多元化品牌構建展開了分析和研究。 如今我國生態(tài)旅游事業(yè)迅猛發(fā)展，生態(tài)旅游住宿等多種問題逐漸暴露，而在貴州這樣一個地廣物博，資源豐富的地方，旅游行業(yè)的問題均暴露出政府在生態(tài)旅游前期規(guī)劃以及建設缺乏科學指導的問題。另外，考慮到國內(nèi)關于這方面的品牌研究很少，而從全球范圍看，國外的相關研究雖然已經(jīng)起步，但是還不太完善，也處在初步探索階段，尤其是對于生態(tài)旅游住宿的品牌建設問題更是少有參考資料和現(xiàn)成的研究成果，，所以國內(nèi)很有必要看展此類研究，這也是國內(nèi)生態(tài)旅游發(fā)展的需要。加強對于生態(tài)旅游住宿的研究不但能夠為相關機構、企業(yè)和部門提供實踐性參考，還能夠進一步拓展視覺方面設計和研究，并推進貴州旅游業(yè)的進步。 加強生態(tài)旅游住宿品牌的建設，尤其是視覺設計能夠引起相關部門的重視，并促使其進一步加強生態(tài)旅游的科學規(guī)劃和前期設計，進一步降低旅行業(yè)和生態(tài)保護的沖突，長期發(fā)展并增加旅游區(qū)的經(jīng)濟收入。并且，生態(tài)旅游住宿品牌的建設還給旅游者們提供了及生態(tài)、娛樂與一體的視覺和健康享受，更為品味高貴的旅游需求者提供了一片心靈之地。建立并發(fā)展貴州旅行住宿的品牌不但可以給貴州的旅行形象擴大了推廣和宣傳，更好的吸引了廣大消費者，并且能夠為貴州經(jīng)濟做出更大的經(jīng)濟和社會效益貢獻。

關鍵詞：貴州省 生態(tài)旅游住宿品牌 視覺設計

ABSTRACT With the development of society and economy, the modern era has become an era of brand competition. Businesses are building their own brand, the tourism industry is the same. Guizhou to the angle of eco-tourism accommodation brand design and brand building promotion is an innovative, but also an emerging tourism trends. "Eco-tourism" as a new concept in tourism, but also "brand" the infrastructure of this thesis ecotourism, and then start from VI design is modern tourist accommodation pattern started to build a diversified brand analysis and research.

Today, the rapid development of China's eco-tourism, eco-tourism accommodation and other problems gradually exposed, and in such a manner widely matter Guizhou Bo, a place rich in natural resources, tourism industry, the government issues are exposed early in eco-tourism and the construction of a lack of scientific planning guidance problems. In addition, given the small domestic brand research in this regard, and from a global perspective, studies abroad, although already started, but still not perfect, it is in the initial stage of exploration, especially for eco-tourism accommodation in brand building the problem is even more rare reference materials and ready-made research results, it is necessary to look at the domestic development of such research, which is the need of domestic eco-tourism development. Strengthening research for eco-tourism accommodation not only be able to provide practical reference for relevant agencies, enterprises and departments, but also to further expand the visual aspects of the design and research, and promote the advancement of Guizhou Tourism. Strengthen eco-tourism accommodation brand building, especially the visual design can lead to relevant departments of the attention and prompted further strengthen the scientific planning and preliminary design of eco-tourism, travel industry to further reduce conflicts and ecological protection, long-term development and increase in tourist areas income. Also, eco-tourism accommodation brand building and gave the tourists who provide ecological, recreational and health and integration of visual enjoyment, more noble taste of tourism demand by providing a spiritual place. Establishment and development of Guizhou travel accommodation brand not only to expand the image of Guizhou travel promotion and publicity, the better to attract consumers, and be able to make greater economic Guizhou economic and social contributions.

Keywords: eco-tourism accommodation Guizhou brand visual design

目錄

緒論.................................................................................................................

一、探討的問題.................................................................................................

二、選題的背景.................................................................................................

三、國內(nèi)外文獻綜述.........................................................................................

（1）國內(nèi)旅游住宿品牌研究狀況與發(fā)展趨勢...........................................

（2）國外旅游住宿品牌研究狀況與發(fā)展趨勢...........................................

四、研究的方法和意義.....................................................................................

（1）研究的方法...........................................................................................

（2）研究的意義...........................................................................................

1.貴州生態(tài)旅游住宿品牌的概述...............................................................

1.1生態(tài)旅游住宿的品牌化概況.......................................................................

1.1.1影響生態(tài)旅游住宿品牌化形成的因素.................................................

1.1.2生態(tài)旅游住宿品牌發(fā)展現(xiàn)狀和存在的問題........................................

1.2貴州生態(tài)旅游住宿品牌的資源概況............................................................

1.2.1貴州生態(tài)旅游住宿品牌資源分析.........................................................

1.2.2貴州生態(tài)旅游住宿品牌的資源評價.....................................................

1.2.3貴州生態(tài)旅游住宿品牌的游客感知度分析..........................................

2.貴州生態(tài)旅游住宿的品牌化構建...................................................................

2.1貴州生態(tài)旅游住宿的品牌設計理念.............................................................

2.2貴州生態(tài)旅游住宿的品牌定位.....................................................................

2.3貴州生態(tài)旅游住宿品牌的設計原則.............................................................

2.4貴州生態(tài)旅游住宿品牌設計方案的闡述.....................................................

3.貴州生態(tài)旅游住宿品牌的基礎設計（結合案例分析）..................................

3.1生態(tài)旅游住宿品牌的宣傳口號.....................................................................

3.2生態(tài)旅游住宿品牌的色彩設計.....................................................................

3.3生態(tài)旅游住宿品牌的造型設計.....................................................................

4.貴州生態(tài)旅游住宿品牌的應用設計（結合案例分析）..................................

4.1生態(tài)旅游住宿品牌的空間設計.....................................................................

4.2生態(tài)旅游住宿品牌的導視系統(tǒng)設計.............................................................

4.3生態(tài)旅游住宿品牌的住宿產(chǎn)品設計.............................................................

5.貴州生態(tài)旅游住宿的品牌推廣和維護.............................................................

5.1生態(tài)旅游住宿品牌的推廣模式.....................................................................

5.1.1形象廣告..................................................................................................

5.1.2公共關系..................................................................................................

5.1.3網(wǎng)絡媒體..................................................................................................

5.1.4其他信息傳播..........................................................................................

5.2生態(tài)旅游住宿品牌的維護.............................................................................

5.2.1品牌維護的內(nèi)涵及必要性......................................................................

5.2.2品牌的法律保護......................................................................................

5.2.3品牌的自我保護...................................................................................... 結語：................................................................................................................

  本文關鍵詞：貴州生態(tài)旅游住宿品牌的視覺設計研究，由筆耕文化傳播整理發(fā)布。