本文關(guān)鍵詞：考慮不同消費(fèi)者行為的生產(chǎn)與訂貨決策研究　出處：《中國(guó)科學(xué)技術(shù)大學(xué)》2017年博士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 供應(yīng)鏈管理 環(huán)保意識(shí) 好感度 謹(jǐn)慎購(gòu)買 生產(chǎn) 訂貨

【摘要】：消費(fèi)者行為在制造商的生產(chǎn)決策和零售商的訂貨決策中常常扮演著重要角色。隨著環(huán)境污染日益嚴(yán)重,消費(fèi)者在購(gòu)物時(shí)會(huì)表現(xiàn)出越來(lái)越高的環(huán)保意識(shí)行為,這會(huì)影響制造商的生產(chǎn)決策。此外,由于缺貨現(xiàn)象普遍發(fā)生,消費(fèi)者對(duì)零售商的服務(wù)水平越來(lái)越敏感。同時(shí),網(wǎng)上購(gòu)物時(shí)存在的不確定性會(huì)使得消費(fèi)者表現(xiàn)出謹(jǐn)慎購(gòu)買的行為。消費(fèi)者的這些行為都會(huì)直接對(duì)零售商的訂貨決策和利益產(chǎn)生影響。在本文中,基于消費(fèi)者對(duì)環(huán)境、服務(wù)和不確定性表現(xiàn)出的行為,將其分為三個(gè)部分進(jìn)行研究。首先,考慮消費(fèi)者環(huán)保意識(shí)行為的綠色生產(chǎn)研究。制造商提供不同綠色等級(jí)的產(chǎn)品來(lái)滿足市場(chǎng)上不同環(huán)保偏好的消費(fèi)者。更高綠色等級(jí)的產(chǎn)品會(huì)產(chǎn)生更少的排放物但需要更多的成本。為了鼓勵(lì)制造商生產(chǎn)環(huán)保產(chǎn)品,政府對(duì)其提供綠色補(bǔ)貼政策。本章主要研究制造商的綠色生產(chǎn)決策問(wèn)題,即生產(chǎn)哪些綠色等級(jí)的產(chǎn)品以及相應(yīng)生產(chǎn)多少數(shù)量�？紤]消費(fèi)者具有環(huán)保意識(shí)行為和政府補(bǔ)貼,本章在競(jìng)爭(zhēng)的環(huán)境下發(fā)展了一個(gè)綠色供應(yīng)鏈模型來(lái)最大化制造商的利潤(rùn)。本章證明了均衡解的存在性和唯一性,并且根據(jù)變分不等式理論提出了一個(gè)收斂算法�；诂F(xiàn)實(shí)場(chǎng)景下的算例結(jié)果顯示:消費(fèi)者環(huán)保意識(shí)的提高將會(huì)促進(jìn)制造商生產(chǎn)更多高綠色等級(jí)的產(chǎn)品,但這并不一定為制造商帶來(lái)更多利潤(rùn)。一個(gè)好的補(bǔ)貼政策能為制造商帶來(lái)更多利潤(rùn),也為政府節(jié)約補(bǔ)貼投資。此外,隨著消費(fèi)者環(huán)保意識(shí)以及補(bǔ)貼政策的變化,在競(jìng)爭(zhēng)越來(lái)越激烈的環(huán)境下制造商可能會(huì)創(chuàng)造更多利益。其次,考慮消費(fèi)者好感度的最小承諾訂貨決策。零售商不斷地提供產(chǎn)品來(lái)滿足消費(fèi)者需求。消費(fèi)者會(huì)基于過(guò)去零售商所提供的服務(wù)質(zhì)量對(duì)其產(chǎn)生不同的好感度。消費(fèi)者的好感度會(huì)隨著零售商的服務(wù)水平的不同不斷變化,并且影響著未來(lái)需求。此外,零售商需要向供應(yīng)商進(jìn)行訂貨并且雙方形成一個(gè)最小訂貨量承諾。本章在多期的環(huán)境下研究零售商的承諾訂貨問(wèn)題,其目標(biāo)是利潤(rùn)最大化。本章發(fā)展一個(gè)隨機(jī)的動(dòng)態(tài)規(guī)劃模型,并且在考慮消費(fèi)者好感度的條件下使用魯棒優(yōu)化的方法來(lái)求解該模型。本章發(fā)現(xiàn)零售商的長(zhǎng)期利潤(rùn)隨著最小承諾量和消費(fèi)者好感度的上升而上升。消費(fèi)者好感度將會(huì)隨著時(shí)間收斂到一個(gè)穩(wěn)定值,并且該值會(huì)隨著最小承諾量的上升而下降。最后,考慮消費(fèi)者謹(jǐn)慎購(gòu)買行為的最優(yōu)訂貨問(wèn)題。網(wǎng)上銷售已成為零售商的一個(gè)重要渠道。消費(fèi)者購(gòu)買前對(duì)產(chǎn)品的初始估值與購(gòu)買后對(duì)產(chǎn)品的實(shí)際估值之間存在估值偏差,并且該偏差可能會(huì)導(dǎo)致消費(fèi)者退貨。在網(wǎng)上購(gòu)物中,缺貨現(xiàn)象普遍存在,這使得消費(fèi)者在購(gòu)物時(shí)會(huì)變得更加謹(jǐn)慎。所以,消費(fèi)者購(gòu)買產(chǎn)品前常常會(huì)評(píng)估估值偏差以及產(chǎn)品的供應(yīng)水平。本章主要研究零售商的訂貨決策問(wèn)題,即在消費(fèi)者謹(jǐn)慎購(gòu)買的行為下如何確定最優(yōu)訂貨量。本章考慮了消費(fèi)者對(duì)產(chǎn)品供應(yīng)水平的感知是外生的情形。分析結(jié)果顯示市場(chǎng)需求和消費(fèi)者的退貨率都隨著消費(fèi)者對(duì)產(chǎn)品供應(yīng)水平的感知上升而上升。當(dāng)消費(fèi)者表現(xiàn)出謹(jǐn)慎的購(gòu)買行為時(shí),零售商應(yīng)當(dāng)采取措施來(lái)提高消費(fèi)者對(duì)產(chǎn)品供應(yīng)水平的感知。此外,本章還考慮了消費(fèi)者對(duì)產(chǎn)品供應(yīng)水平的感知是內(nèi)生的情形。算例結(jié)果顯示消費(fèi)者對(duì)產(chǎn)品供應(yīng)水平的感知以及退貨率將隨著訂貨量的上升而上升。本章也發(fā)現(xiàn)無(wú)論消費(fèi)者對(duì)產(chǎn)品供應(yīng)水平的感知是內(nèi)生還是外生的,感知越高,零售商的利潤(rùn)越低。
[Abstract]:Consumer behavior in the manufacturer's production order decision making and retailers often play an important role. With the increasingly serious environmental pollution, consumers will show higher awareness of environmental protection behavior when shopping, this will affect the manufacturer's production decision. In addition, due to out of stock phenomenon, consumers on the retailer's service level is more and more sensitive. At the same time, there are online shopping when uncertainty makes consumers buy a cautious consumer behavior. These behaviors can directly to the retailer's order strategy and profit impact. In this paper, the consumer environment based on service and uncertainty behaviors will be studied, which is divided into three parts. First, Research on green production considering the environmental consciousness of consumers behavior. Manufacturers provide different products to meet different levels of green ring on the market Paul preferences of consumers. The higher level of emissions of green products will produce less but need more cost. In order to encourage manufacturers to produce environmentally friendly products, the government provides green subsidy policy on it. This chapter mainly studies the manufacturer of green production decision, namely production which green grade products and the corresponding production quantity is considered. Consumers are environmentally conscious behavior and government subsidies, this chapter in a competitive environment to develop a green supply chain model to maximize the profits of the manufacturer. This chapter proves the existence and uniqueness of solutions for equilibrium, and according to the variational inequality theory presents a convergence algorithm. Examples of real scenes the results show: based on consumer awareness of environmental protection will promote manufacturers to produce more high grade green products, but this does not necessarily bring more profits for the manufacturer of a good. The subsidy policy can bring more profits for the manufacturer, but also save subsidies for government investment. In addition, with changes in consumer awareness of environmental protection and subsidy policy, in an increasingly competitive environment manufacturers may create more benefits. Secondly, the minimum commitment ordering decision consumer favorability consideration. Retailers continue to provide products to meet the needs of consumers the consumer will demand. In the past the quality of service provided by retailers to produce different favorability. Based on the goodwill of consumers with different degrees of changing service level of retailer, and affect the future demand. In addition, retailers need to order and the two sides form a minimum quantity commitment to suppliers. Commitment ordering problem in this chapter in the period of the study of retailers, the goal is to maximize profit. This chapter develops a stochastic dynamic programming model Type, and considering the method of robust optimization using consumer favorability conditions to solve the model. This chapter found that long-term profits of retailers increased with minimal commitment amount and rising consumer favorability. Consumer favorability over time will converge to a stable value, and the value will decrease with the increase of minimum commitment the optimal ordering problem. Finally, cautious consumer purchase behavior. Online sales has become an important channel for retailers. Consumer products on the initial valuation and purchase of products between the actual valuation valuation bias, and the bias may lead to the return of consumers in online shopping. In common out of stock phenomenon, which makes consumers when shopping will become more cautious. So, often valuation deviation and product supply water consumers to buy the product before Ping. Order decision of this chapter is mainly on the retailer, namely in the cautious consumer purchase behavior to determine the optimal order quantity. This chapter considers the consumer perception of product supply level is exogenous. Analysis results show that the market demand and consumer return rate with the consumer perception of product supply level rise rise. When consumers are expressing cautious purchasing behavior, retailers should take measures to improve the consumers' perception of product supply level. In addition, this chapter also considers consumer perception of product supply is endogenous. The results of example show that the consumer perception of product supply level and the return rate will rise along with order quantity. This chapter also found that consumers of the product supply level of perception is endogenous or exogenous, perception is higher, the retailer's profit is low.

【學(xué)位授予單位】：中國(guó)科學(xué)技術(shù)大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2017
【分類號(hào)】：F274;F713.55

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