本文選題：政治傳播 + 媒介使用　； 參考：《江海學(xué)刊》2017年05期

【摘要】：網(wǎng)絡(luò)時(shí)代政治傳播中多樣化媒介對(duì)主流媒體公信力有著重要影響,在媒介使用對(duì)主流媒體公信力的影響機(jī)制中政府信任具有中介效應(yīng)。基于"網(wǎng)民社會(huì)意識(shí)調(diào)查"的大樣本數(shù)據(jù)的實(shí)證檢驗(yàn)結(jié)果顯示,在傳統(tǒng)媒體使用對(duì)主流媒體公信力的影響中,各級(jí)政府信任都具有部分中介效應(yīng),而且政府層級(jí)越高,政府信任表現(xiàn)出的中介效應(yīng)也越強(qiáng);在新媒體使用對(duì)主流媒體公信力的影響中,主要是基層和地方政府信任發(fā)揮完全中介作用。
[Abstract]:The diversity of media has an important influence on the credibility of mainstream media in the network era, and the government trust plays an intermediary role in the influence mechanism of media use on the credibility of mainstream media. The empirical results of a large sample of data based on the Social Awareness Survey of Internet users show that, in the influence of traditional media use on the credibility of mainstream media, the trust of governments at all levels has partial intermediary effect, and the higher the level of government is, In the influence of the use of new media on the credibility of mainstream media, it is mainly grass-roots and local government trust play a full intermediary role.
【作者單位】： 蘇州大學(xué)政治與公共管理學(xué)院;
【基金】：江蘇省新型城鎮(zhèn)化與社會(huì)治理協(xié)同創(chuàng)新中心研究項(xiàng)目(項(xiàng)目號(hào):SX10200114) 江蘇省研究生科研創(chuàng)新計(jì)劃項(xiàng)目(項(xiàng)目號(hào):KYCX17-2053)資助
【分類號(hào)】：D0;G206
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本文編號(hào)：1890417