【摘要】：[目的 /意義]以剪紙作品為載體,通過探究不同個體在剪紙文化內(nèi)涵認(rèn)知上存在的偏差,了解在傳統(tǒng)文化傳播過程中導(dǎo)致個人對傳統(tǒng)文化內(nèi)涵認(rèn)知的差異化的因素,以期能在傳統(tǒng)文化的內(nèi)涵識別、精準(zhǔn)傳播方面獲得有益啟示。[方法/過程]通過眼動實驗、問卷調(diào)查獲取樣本數(shù)據(jù),采用方差分析判定影響個體對剪紙文化內(nèi)涵認(rèn)知的潛在因素。[結(jié)果 /結(jié)論]研究發(fā)現(xiàn),文化程度、學(xué)科背景、對剪紙文化的了解程度、家庭文化氛圍等因素會影響個體對剪紙文化內(nèi)涵的識別,而性別則不會影響。在此基礎(chǔ)上,就如何進(jìn)行傳統(tǒng)文化精準(zhǔn)化傳播給出建議。
[Abstract]:[purpose / significance] with paper-cut works as the carrier, by exploring the deviation of different individuals in the cognition of paper-cut cultural connotation, we can understand the factors that lead to the differentiation of individual cognition of traditional cultural connotation in the process of traditional cultural communication. In order to identify the connotation of traditional culture, accurate dissemination of useful enlightenment. [methods] through eye movement experiment and questionnaire survey, the sample data were obtained and the potential factors affecting the cognition of paper-cut culture were determined by ANOVA. [results / conclusion] the study found that the degree of culture, the background of subject, the understanding of paper-cut culture and the atmosphere of family culture will influence the recognition of the connotation of paper-cut culture, but gender will not. On the basis of this, the author gives some advice on how to carry out the accurate communication of traditional culture.
【作者單位】： 華東師范大學(xué)經(jīng)濟與管理學(xué)部信息管理系;
【基金】：2016年上海市藝術(shù)科學(xué)規(guī)劃項目“面向傳承和傳播的非遺數(shù)字化研究”(項目編號:2016G04)研究成果之一
【分類號】：J528.1;B842.1

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