本文選題：知識(shí)分享行為 + 社交問答網(wǎng)站��； 參考：《華中師范大學(xué)》2017年碩士論文

【摘要】：在知識(shí)經(jīng)濟(jì)與Web2.0時(shí)代背景下,知識(shí)就是力量。知識(shí)分享行為使得個(gè)體知識(shí)轉(zhuǎn)化為社會(huì)資源,創(chuàng)造出巨大的文明成果。虛擬社區(qū)為知識(shí)分享提供了便捷,虛擬社區(qū)的知識(shí)分享行為成為近十年來管理學(xué)、情報(bào)學(xué)、傳播學(xué)、心理學(xué)領(lǐng)域關(guān)注的熱點(diǎn)話題。虛擬社區(qū)的形式在不斷創(chuàng)新,進(jìn)入以用戶生成內(nèi)容為主的Web2.0時(shí)代后,社交網(wǎng)站成為主流模式,以社交網(wǎng)站為形式,以知識(shí)為載體的新型社交問答網(wǎng)站應(yīng)運(yùn)而生,成為網(wǎng)絡(luò)內(nèi)容生產(chǎn)的主力。社交問答網(wǎng)站與傳統(tǒng)虛擬社區(qū)相比有很多不同之處,但少有研究專門探討社交問答網(wǎng)站知識(shí)分享的影響因素。因此,本文試圖以國(guó)內(nèi)時(shí)下最流行的社交問答網(wǎng)站知乎為平臺(tái),探討社交問答網(wǎng)站中知識(shí)分享行為的影響因素。(1)研究一,使用扎根理論的方法,對(duì)知乎網(wǎng)中關(guān)于用戶分享影響因素相關(guān)問答下的759個(gè)回答進(jìn)行分析,通過逐層編碼,挖掘出知乎用戶分享行為的影響因素,包括表現(xiàn)、學(xué)習(xí)、利他、外部回報(bào)和社交五大動(dòng)機(jī)驅(qū)動(dòng)、環(huán)境影響,價(jià)值觀因素、保障性因素、情感體驗(yàn)。并在此基礎(chǔ)上建構(gòu)出社交問答網(wǎng)站知識(shí)分享行為的影響因素模型。(2)研究二,根據(jù)研究一的結(jié)論,從成就目標(biāo)導(dǎo)向的視角探討不同的成就目標(biāo)對(duì)知識(shí)分享行為的影響,并檢驗(yàn)知識(shí)分享自我效能的中介作用。采用成就目標(biāo)導(dǎo)向的三維度量表,以及知識(shí)分享自我效能和知識(shí)分享行為問卷進(jìn)行施測(cè),以私信的形式向知乎用戶發(fā)出邀請(qǐng),共回收有效問卷334份,使用SPSS PROCESS對(duì)數(shù)據(jù)進(jìn)行處理。研究主要發(fā)現(xiàn)如下:學(xué)習(xí)目標(biāo)導(dǎo)向與表現(xiàn)-趨近目標(biāo)導(dǎo)向正向預(yù)測(cè)網(wǎng)絡(luò)知識(shí)分享行為,并且知識(shí)分享自我效能在兩種目標(biāo)導(dǎo)向與網(wǎng)絡(luò)知識(shí)分享行為之間起到中介作用。當(dāng)控制人口統(tǒng)計(jì)學(xué)變量后,表現(xiàn)-回避目標(biāo)導(dǎo)向無(wú)法預(yù)測(cè)知識(shí)分享自我效能與網(wǎng)絡(luò)知識(shí)分享行為。本文分別對(duì)研究一與研究二的研究?jī)r(jià)值與不足之處進(jìn)行了分析與反思,同時(shí)也提出了對(duì)今后研究的設(shè)想。
[Abstract]:Under the background of knowledge economy and Web 2.0, knowledge is power. The behavior of knowledge sharing makes individual knowledge transform into social resources and create great achievements of civilization. Virtual community provides convenience for knowledge sharing. Knowledge sharing behavior in virtual community has become a hot topic in the field of management, information science, communication science and psychology in recent ten years. The form of virtual community is constantly innovating. After entering the Web2.0 era of user-generated content, social networking site becomes the mainstream mode, and a new type of social Q & A website with knowledge as the carrier emerges as the times require, which takes the form of social networking site as the form and knowledge as the carrier. Become the main force of network content production. There are many differences between social Q & A sites and traditional virtual communities, but few studies have focused on the factors that affect knowledge sharing in social Q & A sites. Therefore, this paper attempts to explore the influencing factors of knowledge sharing behavior in social Q & A websites on the platform of the most popular social Q & A websites in China. (1) study 1, using the method of rooted theory. This paper analyzes 759 responses to the question and answer about the influencing factors of user sharing in Zhihu.com. by coding layer by layer, we can find out the influencing factors of sharing behavior of users, including performance, learning, altruism, etc. Five motivational drivers: external reward and social interaction, environmental influence, value factor, indemnificatory factor, and emotional experience. On the basis of this, a model of influencing factors of knowledge sharing behavior of social Q & A website is constructed. (2) according to the conclusion of study 1, the influence of different achievement goals on knowledge sharing behavior is discussed from the perspective of achievement goal orientation. And test the intermediary function of knowledge sharing self-efficacy. The achievement goal oriented three dimensional measurement table and the knowledge sharing self-efficacy and knowledge sharing behavior questionnaire were used to test the questionnaire. 334 valid questionnaires were collected and the data were processed by SPSS process. The main findings are as follows: learning goal-oriented and performance-approaching goal-oriented positively predict network knowledge-sharing behavior, and knowledge-sharing self-efficacy plays an intermediary role between two kinds of goal-oriented and web-based knowledge-sharing behaviors. After controlling demographic variables, performance-avoidance goal orientation can not predict knowledge sharing self-efficacy and online knowledge sharing behavior. This paper analyzes and reflects on the research value and deficiency of the first and second studies respectively, and puts forward some tentative ideas for the future research.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：B842

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