本文選題：體驗購買 + 實物購買�。� 參考：《心理科學》2017年01期

【摘要】：基于自我決定理論,本研究考察了體驗購買與實物購買這兩種購買方式與個體享樂幸福感和意義幸福感的關(guān)系,并探索了個體的關(guān)系需要滿足在其中的中介作用。采用回憶范式啟動不同購買經(jīng)歷之后,被試依次完成關(guān)系需要滿足問卷、享樂幸福感與意義幸福感量表。結(jié)果顯示,體驗購買組的享樂幸福感和意義幸福感都顯著高于實物購買組;關(guān)系需要滿足程度在購買類型與享樂幸福感、意義幸福感的關(guān)系間分別起到中介作用,這表明購買類型通過滿足個體的關(guān)系需要進而提升其享樂幸福感和意義幸福感水平。
[Abstract]:Based on the theory of self-decision, this study examined the relationship between the two buying methods, the experience purchase and the physical purchase, and the relationship between the experience purchase and the sense of happiness, and explored the intermediary role of the individual relationship needs to be satisfied. After using the recall paradigm to start different purchase experiences, the participants completed the questionnaire of relationship needs satisfaction, hedonic well-being and meaning well-being scale in turn. The results showed that the hedonic well-being and meaningful well-being of the experience buying group were significantly higher than those of the physical purchase group, and the relationship between the type of purchase and the relationship between the type of purchase and the sense of well-being and the sense of well-being played an intermediary role, respectively. This suggests that the type of purchase improves the level of hedonic well-being and meaningful well-being by satisfying the individual's relationship needs.
【作者單位】： 北京師范大學心理學院;北京師范大學應用實驗心理北京市重點實驗室;
【基金】：國家社會科學基金項目(13BSH055)的資助
【分類號】：B848
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本文編號：1812857