本文選題：后悔　切入點：選項規(guī)模　出處：《蘇州大學》2014年碩士論文　論文類型：學位論文

【摘要】：已有研究顯示，決策選項能夠通過屬性的變化影響后悔的程度。本研究旨在考察選項規(guī)模對后悔的影響的原因，并且通過兩種模擬情景（愿意與不愿意）驗證研究結(jié)論，提高生態(tài)效度。 研究一依據(jù)決策情景分為兩個實驗情景（愿意/不愿意），以149名大學生為被試，，分別采用2（規(guī)模：2選項/3選項）×2（多樣性：相似/不相似）的被試間設計，探討了兩種決策情景下選項規(guī)模和多樣性對后悔的影響。結(jié)果顯示，兩種情景下，選項規(guī)模均對后悔無顯著影響，多樣性均對后悔顯著影響，且規(guī)模和多樣性的交互效應顯著。即后悔程度均隨多樣性的增加而增加，增加不相似的選項顯著增加后悔的程度。 研究二同樣依據(jù)決策情景分為兩個實驗情景（愿意/不愿意），以86名大學生為被試，分別采用2（規(guī)模：2選項/3選項）×2（評價維度：2維度/3維度）的混合設計，其中規(guī)模采用被試間設計，評價維度采用被試內(nèi)設計，探討兩種決策情景下選項規(guī)模和評價維度對后悔的影響。結(jié)果顯示，兩種情景下，選項規(guī)模均對后悔無顯著影響，評價維度均對后悔顯著影響。即增加選項的評價維度，后悔程度隨之增加。 基于以上實驗結(jié)果，可以認為單純增加選項的數(shù)量，不能顯著改變后悔的程度。對于同類選項或不同類選項，選項多樣性對后悔的影響主要通過評價維度的變化產(chǎn)生，即選項多樣性增減，評價維度相應增減，后悔程度隨之增減。
[Abstract]:Previous studies have shown that decision options can influence the degree of regret through changes in attributes. This study was designed to examine the reasons for the effects of the scale of options on regret, and to verify the findings of the study through two simulation scenarios (willing and unwilling). Improve ecological validity. The first study was divided into two experimental scenarios (willing / unwilling) according to decision scenarios. 149 college students were chosen as subjects, and the subjects were designed with 2 (scale: 2 / 3) 脳 2 (diversity: similarity / dissimilarity), respectively. The effects of scale and diversity of options on regret in two decision scenarios were discussed. The results showed that the scale of options had no significant effect on regret in both scenarios, but diversity had significant effects on regret. The interaction between scale and diversity is significant, that is, the degree of regret increases with the increase of diversity, and the degree of regret increases with the increase of dissimilar options. Study 2 was also divided into two experimental scenarios (willing / unwilling) according to decision-making scenarios. 86 college students were chosen as subjects, using a mixed design of 2 (2 / 3 of scale option) 脳 2 (evaluating dimension 2: 2 dimension / 3 dimension), respectively. The scale was designed among the subjects and the evaluation dimension was designed within the subjects. The effects of the scale of options and the dimension of evaluation on regret under two decision scenarios were discussed. The results showed that the scale of options had no significant effect on regret in both scenarios. The evaluation dimension has significant influence on regret, that is, the degree of regret increases with the increase of the evaluation dimension of options. Based on the above results, it can be concluded that simply increasing the number of options can not significantly change the degree of regret. That is, the diversity of options increases or decreases, the evaluation dimension increases or decreases, and the regret degree increases and decreases.
【學位授予單位】：蘇州大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：B842

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本文編號：1639148