本文選題：非物質(zhì)文化遺產(chǎn) + 節(jié)事旅游��； 參考：《華僑大學(xué)》2014年碩士論文

【摘要】：節(jié)事旅游（FSE Tourism）作為旅游業(yè)一種日益興起的旅游類型，對提高目的地知名度，調(diào)節(jié)旅游地淡旺季矛盾，保護(hù)目的地傳統(tǒng)文化，推動文化和旅游業(yè)可持續(xù)發(fā)展起到非常重大的作用，目前已經(jīng)成為西方旅游研究的熱點，，而且進(jìn)入成熟快速發(fā)展階段。但是在中國，節(jié)事旅游的發(fā)展還處在經(jīng)驗式探索階段，概念、分類模糊不清，節(jié)事旅游的研究缺乏科學(xué)合理的理論指導(dǎo)。在這種大背景下，順應(yīng)國際趨勢，加大對節(jié)事旅游的研究是非常必要的。 閩臺有著特殊的“五緣”優(yōu)勢，在大形勢和大背景的推動下，閩臺節(jié)事旅游也蓬勃發(fā)展起來，尤其是“海峽兩岸經(jīng)濟(jì)合作框架協(xié)議”（ECFA）的簽署和一年一度“海峽論壇”的舉辦大大推動了閩臺節(jié)事旅游的發(fā)展。在眾多的節(jié)事活動中以閩臺特有的非物質(zhì)文化遺產(chǎn)為主要內(nèi)容的節(jié)事活動最具有特色。閩臺特有的傳統(tǒng)文化豐富了節(jié)事旅游的內(nèi)容和文化內(nèi)涵，節(jié)事旅游的開發(fā)為非物質(zhì)文化遺產(chǎn)“活態(tài)化”保護(hù)提供的平臺，從非物質(zhì)文化遺產(chǎn)的視角研究閩臺節(jié)事旅游的開發(fā)對加強(qiáng)海峽兩岸交流與合作，推動兩岸和諧統(tǒng)一產(chǎn)生舉足輕重的影響。 本文在可持續(xù)發(fā)展理論和文化軟實力理論的指導(dǎo)下，從非物質(zhì)文化遺產(chǎn)的視角對閩臺節(jié)事旅游的開發(fā)進(jìn)行了探討。本研究包括七個部分：首先提出本研究的背景、意義、方法和理論依據(jù)，建立本文的研究體系。在此基礎(chǔ)上對節(jié)事旅游的定義和分類，閩臺節(jié)事旅游的概念進(jìn)行詳細(xì)的界定和劃分，并理清非物質(zhì)文化遺產(chǎn)和節(jié)事旅游的關(guān)系，為后續(xù)的研究提供基礎(chǔ)和依據(jù)。其次，利用網(wǎng)絡(luò)數(shù)據(jù)和搜集的資料對主要的閩臺節(jié)事旅游活動的時空分布特征進(jìn)行了詳細(xì)的分析，得出節(jié)事活動空間分布不均，主要集中在廈漳泉等經(jīng)濟(jì)發(fā)達(dá)的地區(qū)，季節(jié)分布不明顯，節(jié)期上只有3—5天，屬于短期節(jié)事活動的特點。在此基礎(chǔ)上分析了閩臺節(jié)事旅游開發(fā)過程中存在的問題。再次，針對前期提出的問題，通過訪談和問卷調(diào)查的方式對閩臺節(jié)事活動的舉辦模式和開發(fā)現(xiàn)狀進(jìn)行實地調(diào)研，對參與者的期望與感知進(jìn)行分析，統(tǒng)計出影響參與者滿意度的因素，在實證研究中進(jìn)一步分析問題，得出結(jié)論。最后，提出了開發(fā)模式市場化；目標(biāo)市場最優(yōu)化；節(jié)事活動品牌化；非遺利用活態(tài)化；文化軟實力凸顯化；非遺申報聯(lián)動化等開發(fā)策略。
[Abstract]:FSE Tourism (FSE Tourism), as an increasingly emerging tourism type, plays a very important role in raising the popularity of destinations, adjusting the contradictions between the light and peak seasons of tourist destinations, protecting the traditional culture of destinations, and promoting the sustainable development of culture and tourism. At present, it has become a hot spot of western tourism research, and has entered a mature and rapid development stage. However, in China, the development of festival tourism is still in the stage of empirical exploration, the concept and classification are vague, and the research of festival tourism lacks scientific and reasonable theoretical guidance. Under this background, it is necessary to increase the research on festival tourism in accordance with the international trend. Fujian and Taiwan have special "five ties" advantages. Driven by the big situation and background, Fujian and Taiwan festival tourism has also flourished. In particular, the signing of the Framework Agreement on Economic Cooperation between the two sides of the Taiwan Strait and the holding of the annual Straits Forum have greatly promoted the development of Fujian and Taiwan Festival tourism. Among all the festival activities, the special intangible cultural heritage of Fujian and Taiwan is the most characteristic. The unique traditional culture of Fujian and Taiwan enriches the content and cultural connotation of festival tourism. The development of festival tourism provides a platform for the protection of intangible cultural heritage. From the perspective of intangible cultural heritage, the development of Fujian and Taiwan Festival tourism plays an important role in strengthening cross-strait exchanges and cooperation and promoting the harmonious reunification of the two sides of the Taiwan Strait. Under the guidance of the theory of sustainable development and the theory of cultural soft power, this paper discusses the development of Fujian and Taiwan festival tourism from the perspective of intangible cultural heritage. This research includes seven parts: firstly, the background, significance, method and theoretical basis of this study are proposed, and the research system of this paper is established. On this basis, the definition and classification of festival tourism, the concept of Fujian and Taiwan festival tourism are defined and classified in detail, and the relationship between intangible cultural heritage and festival tourism is clarified, which provides the basis and basis for further research. Secondly, using the network data and the collected data, the paper makes a detailed analysis of the spatial and temporal distribution characteristics of the major Fujian and Taiwan festival tourism activities, and draws a conclusion that the spatial distribution of the festival activities is uneven, mainly concentrated in the economically developed areas such as Xiazhang and Zhangquan. The seasonal distribution is not obvious, the festival period is only 3-5 days, which belongs to the characteristics of short-term festival activities. On this basis, the paper analyzes the problems existing in the tourism development of Fujian and Taiwan Festival. Thirdly, according to the questions raised in the earlier period, through the way of interview and questionnaire survey, this paper carries on the field investigation on the mode of holding the events of Fujian and Taiwan Festival and the current situation of the development, and analyzes the expectation and perception of the participants. The factors influencing the participants' satisfaction are analyzed and the conclusion is drawn in the empirical study. Finally, this paper puts forward some development strategies, such as marketization of development mode; optimization of target market; brand of saving activities; livability of non-residual utilization; prominence of cultural soft power; linkage of non-sequestration declaration and so on.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F592.7;G127

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