本文選題：國家形象 + 表征��； 參考：《南京社會科學》2016年04期

【摘要】：本文借助傳播符號學理論,圍繞表征符碼及其意指實踐,研究國家形象的建構機制。國家形象的建構是表征以及由表征聚合而成的"表征鏈"之合謀,是表征符號及其意義疊加、聚合、更迭和變化的產(chǎn)物。多元的國家形象表征裹挾著多元的意識形態(tài)內涵,然而,并非所有的國家形象表征及其意識形態(tài)內涵都是顯在、清晰、平衡的,它們可以相互補充,也可以相互矛盾甚至競爭,契合主流價值、時代主題、文化慣習和公眾期待的國家形象表征可能得到放大和凸顯。
[Abstract]:Based on the theory of communication semiotics, this paper studies the construction mechanism of national image around the practice of symbolic code and its implication. The construction of national image is the collusion of representation and "token chain", which is the product of superposition, aggregation, change and change of symbol and its meaning. The pluralistic representation of the national image contains multiple ideological connotations. However, not all the national image representations and their ideological connotations are explicit, clear and balanced, they can complement each other, they can also contradict each other and even compete with each other. The representation of national image that fits mainstream values, themes, cultural habits and public expectations may be magnified and highlighted.
【作者單位】： 西南大學公共文化研究中心;
【基金】：國家社科基金項目“經(jīng)濟全球化語境下的中國影像傳播與中國形象研究”(10BXW017)的階段性成果
【分類號】：G02;G206
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本文編號：1812760