本文關(guān)鍵詞： 青海特色文化 創(chuàng)意產(chǎn)業(yè) SWOT 產(chǎn)業(yè)集群 文化環(huán)境　出處：《青海大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：上世紀(jì)末興起于發(fā)達(dá)國(guó)家的文化創(chuàng)意產(chǎn)業(yè)，如今已在全球范圍內(nèi)迅速崛起。文化創(chuàng)意產(chǎn)業(yè)不僅推動(dòng)發(fā)達(dá)國(guó)家的經(jīng)濟(jì)發(fā)展，也為發(fā)展中國(guó)家轉(zhuǎn)變經(jīng)濟(jì)增長(zhǎng)方式，培育新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)提供了新的出路。文章采用文獻(xiàn)綜述法、田野調(diào)查法、對(duì)比分析法等研究了青海特色文化創(chuàng)意產(chǎn)業(yè)的整體發(fā)展現(xiàn)狀及特點(diǎn)，并結(jié)合SWOT與GEM模型進(jìn)行分析，比較之下找出青海特色文化創(chuàng)意產(chǎn)業(yè)的發(fā)展的差距，并結(jié)合青海實(shí)際，對(duì)青海特色文化創(chuàng)意產(chǎn)業(yè)的發(fā)展提出一定的思路。 文章大致分為六部分，，首先介紹文章的選題背景、研究意義、研究方法、基本思路及框架結(jié)構(gòu)。其次對(duì)國(guó)內(nèi)外相關(guān)研究理論進(jìn)行了歸納和總結(jié)。主要?dú)w納了文化創(chuàng)意產(chǎn)業(yè)、創(chuàng)意人才、創(chuàng)意階層等的概念，并根據(jù)文章的寫作目的進(jìn)行了相關(guān)概念的解析。 然后從整體上闡述青海特色文化創(chuàng)意產(chǎn)業(yè)的發(fā)展現(xiàn)狀。由于青海特色文化創(chuàng)意產(chǎn)業(yè)的相關(guān)官方數(shù)據(jù)尚屬空白，文章以青海文化產(chǎn)業(yè)的發(fā)展數(shù)據(jù)為支撐，并以民族工藝美術(shù)業(yè)、民族演藝業(yè)、民族動(dòng)漫業(yè)、民族影視業(yè)發(fā)展為例闡釋青海特色文化創(chuàng)意產(chǎn)業(yè)的發(fā)展現(xiàn)狀，并對(duì)其發(fā)展特點(diǎn)進(jìn)行歸納。 然后對(duì)青海特色文化創(chuàng)意產(chǎn)業(yè)發(fā)展進(jìn)行總體分析，主要通過(guò)實(shí)地調(diào)研、SWOT分析以及GEM模型分析等方法對(duì)青海特色文化創(chuàng)意產(chǎn)業(yè)的發(fā)展進(jìn)行系統(tǒng)分析。最后兩部分參考國(guó)內(nèi)外文化創(chuàng)意產(chǎn)業(yè)發(fā)達(dá)地區(qū)，提出可供青海借鑒的先進(jìn)經(jīng)驗(yàn)。通過(guò)分析結(jié)果，因地制宜，結(jié)合青海的實(shí)際提出青海特色文化創(chuàng)意產(chǎn)業(yè)發(fā)展的思路。
[Abstract]:At the end of last century, the cultural and creative industries, which emerged in developed countries, have risen rapidly all over the world. Cultural and creative industries not only promote the economic development of developed countries, but also change the mode of economic growth for developing countries. Cultivating new economic growth points provides a new way out. This paper uses literature review method, field investigation method, comparative analysis method to study the overall development status and characteristics of Qinghai characteristic cultural and creative industries. And combined with SWOT and GEM model to analyze, under the comparison to find out the gap in the development of Qinghai characteristic cultural and creative industries, and combined with the actual situation in Qinghai. To Qinghai characteristic culture creative industry development puts forward certain thought. The article is divided into six parts. Firstly, it introduces the background, research significance and research methods of the article. The basic ideas and framework structure. Secondly, the related research theories at home and abroad are summarized and summarized. The concept of cultural and creative industries, creative talents, creative class and so on are summarized. And according to the writing purpose of the article to analyze the relevant concepts. Then from the overall description of Qinghai characteristics of cultural and creative industry development status. Because Qinghai characteristic cultural and creative industry related official data is still blank, the article is supported by Qinghai cultural industry development data. Taking the development of national arts and crafts industry, national performing arts industry, national animation industry and national film and television industry as an example, this paper explains the present situation of Qinghai's characteristic culture and creative industry, and sums up its development characteristics. Then the development of Qinghai characteristic culture creative industry is analyzed, mainly through field investigation. SWOT analysis and GEM model analysis are used to analyze the development of Qinghai's characteristic cultural and creative industries. The last two parts refer to the developed regions of cultural and creative industries at home and abroad. This paper puts forward the advanced experience that can be used for reference by Qinghai. Through the analysis of the results, according to the local conditions, combined with the actual situation in Qinghai, the author puts forward the idea of the development of Qinghai's characteristic cultural creative industry.
【學(xué)位授予單位】：青海大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G124

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