本文選題：自媒體 + 當(dāng)代中國��； 參考：《中共江蘇省委黨校》2015年碩士論文

【摘要】：推進(jìn)當(dāng)代中國馬克思主義大眾化是黨的十七大明確提出的理論課題,對于建設(shè)中國特色社會主義理論道路具有重要的理論意義和現(xiàn)實意義。在當(dāng)代中國最新的歷史條件之下,馬克思主義傳播的社會環(huán)境及其所面對的受眾都發(fā)生了重要變化,這對進(jìn)一步推動馬克思主義大眾化提出了新的要求。尤其是隨著自媒體的不斷發(fā)展和廣泛應(yīng)用,極大地改變了傳統(tǒng)媒體時代的傳播模式,引起了馬克思主義的整個傳播環(huán)境的變化。一方面,自媒體為馬克思主義大眾化提供了新的傳播渠道,另一方面,自媒體信息的海量化、信息傳播的隨意性等問題也給馬克思主義大眾化帶來了新的挑戰(zhàn)。因此,本文在此現(xiàn)實背景之下,提出從自媒體的視角研究當(dāng)代中國馬克思主義大眾化的傳播環(huán)境,對于自媒體時代的馬克思主義大眾化研究,有利于理清當(dāng)代中國馬克思主義大眾化所面臨的傳播環(huán)境,認(rèn)識新媒體的傳播優(yōu)勢,使其發(fā)揮于馬克思主義大眾化的傳播過程,這對于當(dāng)前推進(jìn)我國馬克思主義大眾化的具體舉措具有重大的現(xiàn)實意義。文章首先闡述了自媒體的具體內(nèi)涵和傳播特征,對當(dāng)代中國馬克思主義大眾化的內(nèi)涵進(jìn)行了準(zhǔn)確的定義,從傳播學(xué)的視角分析了當(dāng)代中國馬克思主義大眾化過程中蘊含的各個傳播要素,包括傳播者、傳受者、媒介、訊息和反饋,在分析要素的基礎(chǔ)上進(jìn)一步構(gòu)建了當(dāng)代中國馬克思主義大眾化的傳播模式圖,這有助于我們整體而清晰地把握馬克思主義大眾化的整個動態(tài)傳播過程。文章分析了當(dāng)代中國馬克思主義大眾化在自媒體時代所面臨的挑戰(zhàn),自媒體傳播對馬克思主義的主導(dǎo)性地位構(gòu)成了一定威脅,同時,也在拓展傳播渠道、豐富傳播內(nèi)容和創(chuàng)新傳播形象等方面給馬克思主義大眾化提供了新的機遇�；谝陨戏治�,文章著重提出了當(dāng)代中國馬克思主義大眾化在自媒體時代的傳播路徑。首先要充分利用各種新媒體的傳播媒介,用多媒體互動的方式拓展馬克思主義的傳播形態(tài),聯(lián)動廣播電視網(wǎng)、互聯(lián)網(wǎng)、電信網(wǎng)三網(wǎng)融合,全面覆蓋馬克思主義的傳播范圍。根據(jù)人民群眾的需求,創(chuàng)新馬克思主義的傳播內(nèi)容和表現(xiàn)方式,用更親民生動的語言傳播馬克思主義,贏得受眾的興趣和關(guān)注。利用自媒體優(yōu)勢,拓寬馬克思主義的傳播主體和受眾,打破精英式傳播的局限,實現(xiàn)所有人對所有人的傳播。同時,也要加強對自媒體的信息監(jiān)管,堅持黨的領(lǐng)導(dǎo),努力營造有利于當(dāng)代馬克思主義大眾化的傳播環(huán)境。
[Abstract]:To promote the popularization of Marxism in contemporary China is a theoretical subject put forward by the 17th National Congress of the CPC, which has important theoretical and practical significance for the theoretical road of building socialism with Chinese characteristics. Under the latest historical conditions of contemporary China, the social environment of Marxism dissemination and the audience that it faces have all undergone important changes, which has put forward new requirements to further promote the popularization of Marxism. Especially with the continuous development and wide application of self-media, it has greatly changed the communication mode of the traditional media era and caused the change of the whole communication environment of Marxism. On the one hand, the self-media provides a new channel for the popularization of Marxism, on the other hand, the problems of the quantification of the media information and the randomness of the dissemination of information also bring new challenges to the popularization of Marxism. Therefore, under this realistic background, this paper proposes to study the spreading environment of Marxism popularization in contemporary China from the perspective of self-media, and to study the popularization of Marxism in the era of self-media. It is beneficial to clarify the communication environment faced by the popularization of Marxism in contemporary China, to understand the superiority of the new media, and to make it play a role in the process of popularization of Marxism. It is of great practical significance to promote the popularization of Marxism in China. The article first elaborates the concrete connotation and the dissemination characteristic of the self-media, carries on the accurate definition to the contemporary Chinese Marxism popularization connotation. From the perspective of communication, this paper analyzes the elements of communication in the process of popularization of Marxism in contemporary China, including communicators, receivers, media, messages and feedback. On the basis of the analysis of the elements, this paper further constructs the spreading mode map of the popularization of Marxism in contemporary China, which is helpful for us to grasp the whole dynamic spreading process of the popularization of Marxism as a whole. This paper analyzes the challenges faced by the popularization of Marxism in contemporary China in the era of self-media. Self-media communication poses a certain threat to the dominant position of Marxism, and at the same time, it is also expanding the channels of communication. Enriching the content of communication and innovating the image of communication provides a new opportunity for the popularization of Marxism. Based on the above analysis, the article puts forward the spreading path of the popularization of Marxism in the era of self-media. First of all, we should make full use of all kinds of new media to expand the communication mode of Marxism by means of multimedia interaction, and combine the three networks of radio and television network, Internet and telecommunication network to cover the spread scope of Marxism in an all-round way. According to the needs of the people, we should innovate the content and expression of Marxism, spread Marxism in a more pro-people and vivid language, and win the interest and attention of the audience. The advantage of self-media should be used to broaden the subject and audience of Marxism, break the limitation of elite communication, and realize the communication of all people. At the same time, we should also strengthen the information supervision of the media, adhere to the leadership of the Party, and strive to create an environment conducive to the popularization of contemporary Marxism.
【學(xué)位授予單位】：中共江蘇省委黨校
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：D61;G206

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本文編號：2005792