本文選題：老齡化 + 合眾優(yōu)年養(yǎng)老社區(qū)　； 參考：《河北經(jīng)貿(mào)大學(xué)》2017年碩士論文

【摘要】：目前,中國(guó)是世界上人口最多的國(guó)家,也是老年人口數(shù)量發(fā)展速度最快的國(guó)家之一。根據(jù)2015年統(tǒng)計(jì)數(shù)據(jù)顯示,我國(guó)60歲及以上老年人數(shù)達(dá)到2.22億,占總?cè)丝跀?shù)的16.15%,預(yù)計(jì)到2020年,老齡人口達(dá)到2.48億,老齡化占比達(dá)到17.17%,和其他老齡化國(guó)家相比,老齡化問(wèn)題在中國(guó)出現(xiàn)時(shí)間并不長(zhǎng),但在人均壽命增長(zhǎng)和實(shí)行的相關(guān)計(jì)生政策的雙重影響下“銀發(fā)浪潮”趨勢(shì)愈演愈烈,并在相當(dāng)長(zhǎng)的時(shí)間內(nèi)保持較高水平,老齡化問(wèn)題已經(jīng)成為我國(guó)亟待解決的問(wèn)題。同時(shí),老年人消費(fèi)結(jié)構(gòu)也隨著老齡化不斷加深而改變,正在呈現(xiàn)出一個(gè)巨大的養(yǎng)老市場(chǎng)。近年來(lái)政府不斷出臺(tái)相關(guān)政策提升老年人服務(wù)質(zhì)量并鼓勵(lì)民間資本進(jìn)入養(yǎng)老市場(chǎng),擁有優(yōu)勢(shì)稟賦的保險(xiǎn)機(jī)構(gòu)紛紛涌入,并扮演重要角色。合眾優(yōu)年養(yǎng)老社區(qū)是國(guó)內(nèi)首家對(duì)外開(kāi)放的由保險(xiǎn)公司投資建立的一“持續(xù)照料退休社區(qū)”(CCRC即Continuing Care Retirement Community),其建設(shè)背景、運(yùn)營(yíng)模式、市場(chǎng)定位等具有很強(qiáng)的典型性與代表性。本文就以合眾優(yōu)年養(yǎng)老社區(qū)為研究對(duì)象,在對(duì)其概況進(jìn)行敘述的基礎(chǔ)上進(jìn)行分析,并根據(jù)實(shí)際情況深入探討,并提出相應(yīng)的對(duì)策建議,希望對(duì)促進(jìn)合眾優(yōu)年養(yǎng)老模式在國(guó)內(nèi)的可持續(xù)發(fā)展帶來(lái)一些借鑒。本文的研究?jī)?nèi)容主要包括五個(gè)部分,第一部分是緒論,介紹本文的研究背景及研究意義,研究?jī)?nèi)容,研究方法以及文章的創(chuàng)新點(diǎn);第二部分是合眾優(yōu)年養(yǎng)老社區(qū)情況概述。包括合眾人壽簡(jiǎn)介、合眾優(yōu)年養(yǎng)老社區(qū)簡(jiǎn)介和與養(yǎng)老社區(qū)對(duì)接的保險(xiǎn)產(chǎn)品介紹三個(gè)部分;第三部分對(duì)合眾優(yōu)年養(yǎng)老社區(qū)進(jìn)行SWOT分析。包括內(nèi)部?jī)?yōu)勢(shì)及劣勢(shì)分析和外部的機(jī)遇與威脅分析;第四部分是在第三部分SWOT分析的基礎(chǔ)上提出策略選擇;第五部分是本文的研究結(jié)論。
[Abstract]:At present, China is the world's most populous country, but also one of the fastest-growing elderly population. According to statistical data in 2015, the number of elderly people aged 60 and over in China has reached 222 million, accounting for 16.15 percent of the total population. It is estimated that by 2020, the number of elderly people will reach 248 million, and the proportion of elderly people will reach 17.17 percent, compared with other aging countries. The aging problem has not been around for a long time in China, but under the influence of the increase in life expectancy and the related family planning policies, the trend of "silver hair wave" has intensified, and has maintained a high level for quite a long time. Aging has become an urgent problem in China. At the same time, the consumption structure of the elderly is changing with the deepening of aging, which is presenting a huge pension market. In recent years, the government has continuously issued policies to improve the quality of services for the elderly and encouraged private capital to enter the pension market. Insurance institutions with advantages have poured in and played an important role. The Continuing Care Retirement Community is the first one established by the insurance company to open to the outside world in China. Its construction background, operation mode, market orientation and so on have strong typicality and representativeness. Based on the analysis of the general situation of the community for the aged in the good years of the United public, this paper makes an analysis of it, discusses it in depth according to the actual situation, and puts forward the corresponding countermeasures and suggestions. This paper hopes to bring some reference to the sustainable development of the pension model in China. The research content of this paper mainly includes five parts, the first part is the introduction, introduces the research background and research significance, the research content, the research method and the innovation of the article. It includes three parts: the introduction of United Life Insurance, the introduction of pension community and the introduction of insurance products. The third part is the SWOT analysis of the pension community. It includes the analysis of internal strengths and weaknesses and external opportunities and threats; the fourth part is based on the third part of the SWOT analysis of strategic choice; the fifth part is the conclusion of this paper.
【學(xué)位授予單位】：河北經(jīng)貿(mào)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：D669.6
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本文編號(hào)：1778594