本文選題：郵輪公司　切入點：公司戰(zhàn)略　出處：《大連海事大學(xué)》2014年碩士論文

【摘要】：隨著國際郵輪市場的不斷滲入發(fā)展,國際間的經(jīng)濟與文化交流的不斷深入,我國郵輪產(chǎn)業(yè)經(jīng)濟得到了迅速發(fā)展,且隨著國民經(jīng)濟、居民可支配收入的增長而表現(xiàn)出較大的發(fā)展?jié)摿?郵輪旅游也以其優(yōu)良的服務(wù)、特別的感受日益吸引著越來越多國人的眼球。A郵輪公司作為現(xiàn)階段我國客滾行業(yè)的龍頭企業(yè),面對我國巨大的郵輪旅游產(chǎn)業(yè)市場,在郵輪產(chǎn)業(yè)發(fā)展方面具有相應(yīng)的優(yōu)勢,當(dāng)然與此同時也面臨著巨大的壓力和挑戰(zhàn)。 本文主要對A郵輪公司的郵輪產(chǎn)業(yè)發(fā)展戰(zhàn)略進行較為詳細地研究分析。首先,對戰(zhàn)略的產(chǎn)生及公司戰(zhàn)略的內(nèi)涵、特征及內(nèi)容等方面進行了簡要介紹,并歸納總結(jié)出郵輪公司戰(zhàn)略發(fā)展模式；其次,以嘉年華郵輪公司為例,對國際郵輪公司發(fā)展戰(zhàn)略進行了案例分析,并根據(jù)嘉年華的發(fā)展現(xiàn)狀,對嘉年華公司戰(zhàn)略環(huán)境、優(yōu)勢、策略進行了研究分析；再次,對A郵輪公司進行了戰(zhàn)略分析,并對A郵輪公司與嘉年華公司進行了對比,歸納總結(jié)了嘉年華發(fā)展戰(zhàn)略對新興郵輪公司發(fā)展的借鑒意義,以期為之后其郵輪產(chǎn)業(yè)發(fā)展戰(zhàn)略制定提供參考；之后,從定量的角度對A郵輪公司的營業(yè)收入、凈利潤及嘉年華公司的郵輪運營成本進行預(yù)測分析,并進行了結(jié)果對比；最后,根據(jù)前幾章的分析,制定出A郵輪公司發(fā)展戰(zhàn)略,具體包括戰(zhàn)略目標、戰(zhàn)略重點、戰(zhàn)略實施、戰(zhàn)略控制等方面的制定,并最后做出了簡要的總結(jié)和展望。 通過本文的發(fā)展戰(zhàn)略分析,可以總結(jié)出A郵輪公司在發(fā)展郵輪產(chǎn)業(yè)過程中具有很大的戰(zhàn)略優(yōu)勢,盡管目前國內(nèi)郵輪市場仍處于發(fā)展階段,但隨著人們對郵輪旅游認識的不斷深入、居民可支配收入的不斷提高,A郵輪公司憑借其發(fā)展優(yōu)勢及戰(zhàn)略管理等方面的高效實施,一定可以在國內(nèi)郵輪產(chǎn)業(yè)市場中占有重要地位,并逐步發(fā)展成為享有盛譽的綜合性航運公司。
[Abstract]:With the continuous infiltration of the international cruise market and the deepening of international economic and cultural exchanges, China's cruise industry economy has been rapidly developed, and with the national economy, The growth of disposable income of residents shows great potential for development, cruise tourism is also with its excellent service, the special feeling is attracting more and more people's eyeball increasingly. A cruise company is the leading enterprise of the passenger rolling industry in our country at the present stage. Facing the huge market of cruise tourism industry in China, it has the corresponding advantages in the development of cruise industry, but at the same time, it also faces great pressure and challenge. In this paper, the development strategy of cruise industry of A cruise company is studied and analyzed in detail. Firstly, the origin of the strategy and the connotation, characteristics and contents of the company's strategy are briefly introduced. Secondly, taking the Carnival cruise company as an example, the paper analyzes the development strategy of the international cruise company, and according to the current situation of development of Carnival, it analyzes the strategic environment and advantages of the Carnival Company. Thirdly, the strategy of A cruise company is analyzed, and the comparison between A cruise company and Carnival company is made, and the significance of Carnival development strategy to the development of new cruise company is summarized. In order to provide a reference for the later development strategy of cruise industry, then, from the perspective of quantitative analysis of A cruise company's operating income, net profit and Carnival company's cruise operating costs, and the results are compared. According to the analysis of the previous chapters, the development strategy of A cruise company is worked out, including strategic objectives, strategic focus, strategic implementation, strategic control and so on. Finally, a brief summary and prospect are made. Through the analysis of the development strategy of this paper, we can conclude that A cruise company has great strategic advantages in the process of developing the cruise industry, although the domestic cruise market is still in the developing stage. However, with the deepening of people's understanding of cruise tourism and the continuous improvement of the disposable income of residents, the cruise company can take an important position in the domestic cruise industry market by virtue of its advantages in development and efficient implementation of strategic management. And gradually developed into a prestigious comprehensive shipping company.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F272;F552.6

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