本文選題：競(jìng)爭(zhēng)戰(zhàn)略　切入點(diǎn)：戰(zhàn)略實(shí)施　出處：《華僑大學(xué)》2017年碩士論文

【摘要】：隨著高鐵時(shí)代的到來(lái),道路旅客運(yùn)輸特別是中長(zhǎng)途旅客運(yùn)輸受到了嚴(yán)重的沖擊,高鐵沿線的城市尤其嚴(yán)重,與高鐵并行的班線更是遭遇了滅頂之災(zāi)。就如泉州市道路旅客運(yùn)輸在2010年福廈高鐵開(kāi)通后客運(yùn)量明顯下降,隨著高鐵運(yùn)行班次的加密、加掛和網(wǎng)絡(luò)的完善,道路運(yùn)輸運(yùn)行里程200公里以上班線受到的沖擊更為嚴(yán)重。隨著合福高鐵、廈深高鐵等線路陸續(xù)開(kāi)通、全國(guó)“四縱四橫”高鐵網(wǎng)絡(luò)的形成、“互聯(lián)網(wǎng)”+出行方式的多樣化、中西部的大開(kāi)發(fā)而導(dǎo)致道路客源大幅下滑,道路旅客運(yùn)輸行業(yè)面臨重新調(diào)整經(jīng)營(yíng)方向和如何發(fā)展的問(wèn)題。因此本文以泉州市汽車運(yùn)輸總公司(QATC)競(jìng)爭(zhēng)戰(zhàn)略為研究課題,據(jù)于對(duì)泉州市汽車運(yùn)輸總公司競(jìng)爭(zhēng)戰(zhàn)略的分析研究,指導(dǎo)企業(yè)在面臨市場(chǎng)的機(jī)遇和挑戰(zhàn)的管理過(guò)程中,充分合理利用自身優(yōu)勢(shì),科學(xué)制定、選擇競(jìng)爭(zhēng)戰(zhàn)略策略,確保企業(yè)持續(xù)穩(wěn)定健康發(fā)展。借鑒競(jìng)爭(zhēng)戰(zhàn)略理論,通過(guò)對(duì)企業(yè)所處環(huán)境進(jìn)行戰(zhàn)略分析研究,具體分析泉州市汽車運(yùn)輸總公司的內(nèi)、外部環(huán)境。運(yùn)用五力模型、PEST分析法、SWOT分析法等等戰(zhàn)略分析工具,找出泉州市汽車運(yùn)輸總公司企業(yè)內(nèi)部的競(jìng)爭(zhēng)優(yōu)劣勢(shì)及面臨的機(jī)遇和挑戰(zhàn)。得出了該企業(yè)的若干競(jìng)爭(zhēng)戰(zhàn)略模式,并對(duì)其進(jìn)行選擇。最終確認(rèn)泉州市汽車運(yùn)輸總公司的競(jìng)爭(zhēng)戰(zhàn)略有:在保持核心競(jìng)爭(zhēng)力的前提下,進(jìn)行低成本擴(kuò)張、資源優(yōu)化整合、多元發(fā)展多元并舉。最后,闡述了泉州市汽車運(yùn)輸總公司的競(jìng)爭(zhēng)戰(zhàn)略實(shí)施和保障。泉州市汽車運(yùn)輸總公司作為福建省道路運(yùn)輸企業(yè)之一,具有一定的代表性,對(duì)其進(jìn)行競(jìng)爭(zhēng)戰(zhàn)略研究,希望可以對(duì)福建省道路運(yùn)輸企業(yè)在今后的發(fā)展有一定的借鑒作用。
[Abstract]:With the arrival of the era of high-speed rail, the road passenger transport, especially the medium-long distance passenger transport, has been seriously impacted, especially in the cities along the high-speed rail line. The commuter line parallel to the high-speed rail has been devastated. For example, after the opening of the Fuzhou-Xiamen high-speed railway in 2010, the passenger traffic volume of the Quanzhou City road passenger transport decreased markedly. With the encryption of the operation frequency of the high-speed rail line, the addition of links and the improvement of the network, The impact on road transport lines with mileage of more than 200 kilometers is even more severe. With the opening of lines such as the Hefu high-speed railway and the Xia-Shenzhen high-speed rail line, the formation of the national "four vertical and four horizontal" high-speed rail network and the diversification of the "Internet" travel mode, The large-scale development of the central and western regions has led to a sharp decline in road passenger resources, and the road passenger transport industry is faced with the problem of readjusting the management direction and how to develop. Therefore, this paper takes the competition strategy of Quanzhou Automobile Transportation Corporation as a research topic. According to the analysis and research on the competition strategy of Quanzhou Automobile Transportation Corporation, it instructs enterprises to make full and reasonable use of their own advantages in the management process of facing the opportunities and challenges of the market, and scientifically formulate and choose the competitive strategy strategy. To ensure the sustained, stable and healthy development of the enterprise. Referring to the theory of competition strategy, through the strategic analysis and study of the environment in which the enterprise is located, the article specifically analyzes the inner parts of Quanzhou Automobile Transportation Corporation, External environment. By using five forces model pest analysis and SWOT analysis and other strategic analysis tools, this paper finds out the competitive advantages and disadvantages, opportunities and challenges faced by Quanzhou Automobile Transportation Corporation, and obtains some competitive strategy models of this enterprise. Finally confirm the competition strategy of Quanzhou Automobile Transportation Corporation: under the premise of maintaining core competitiveness, carry on low cost expansion, resource optimization and integration, multiple development and multiple development. Finally, This paper expounds the implementation and guarantee of the competition strategy of Quanzhou Automobile Transportation Corporation. As one of the road transportation enterprises in Fujian Province, Quanzhou Automobile Transportation Corporation has some representativeness. It is hoped that it can be used for reference in the future development of road transportation enterprises in Fujian Province.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F542.6;F271

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本文編號(hào)：1677723