本文選題：集裝箱　切入點(diǎn)：中海集運(yùn)　出處：《大連海事大學(xué)》2015年碩士論文

【摘要】：集裝箱出現(xiàn)在運(yùn)輸領(lǐng)域為海運(yùn)帶來了非同尋常的意義。不僅提高了在港裝卸效率,而且縮短了船舶的在港時間。另一方面,它降低了貨損、貨差,提高了貨運(yùn)質(zhì)量,提供了標(biāo)準(zhǔn)化運(yùn)輸單元,推動商品包裝的標(biāo)準(zhǔn)化。同時也構(gòu)建了全球海運(yùn)物流網(wǎng)絡(luò),更加易于實(shí)現(xiàn)門到門運(yùn)輸。集裝箱運(yùn)輸發(fā)展到今天,其意義和作用更加明顯。船舶大型化、區(qū)域核心港的形成、聯(lián)盟體經(jīng)營模式深化、世界物流產(chǎn)業(yè)的現(xiàn)代化管理模式,都讓集裝箱成為了海上運(yùn)輸中必不可少的一個組成部分。集裝箱運(yùn)輸產(chǎn)業(yè)作為老牌運(yùn)輸產(chǎn)業(yè)在2008年市場左右到達(dá)頂峰之后,目前處于相對低迷的時期。各班輪船東通過調(diào)整營銷策略艱難求生。中海集運(yùn)是世界班輪公司中,營銷能力位居前10名的大型中國國有集裝箱運(yùn)輸公司,航線遍及世界各地的主要班輪服務(wù)港口。而主要經(jīng)營中國出口運(yùn)輸?shù)闹泻＜\(yùn)在中國國內(nèi)最大的兩個口岸就包含了華南片區(qū)。當(dāng)下,廣東省和華南片區(qū)的集裝箱運(yùn)輸需求正以日新月異的速度發(fā)展,并逐步占據(jù)了整個公司國內(nèi)市場接近40%的出口比例�；诖�,論文的目的就變的非常明確,如果能了解到中海集運(yùn)的營銷模式,并在此基礎(chǔ)上對其進(jìn)行優(yōu)化,將會對整個中國甚至世界的集裝箱運(yùn)輸產(chǎn)生重要的參考作用。本文共分六個部分,第一部分簡單介紹了選擇這個研究題目的目的和意義。第二部分直接進(jìn)入主題,從CSCL出發(fā),并對其運(yùn)營銷特點(diǎn)進(jìn)行理論闡述。第三、四和第五章為文章核心,介紹了營銷過程中出現(xiàn)的主要問題和解決方案,并通過預(yù)測箱量的方式對其進(jìn)行了本質(zhì)上的優(yōu)化,對營銷結(jié)果進(jìn)行了評估。第六章對全文作出了總結(jié)。本文的創(chuàng)新在于,從實(shí)際、從本質(zhì)出發(fā),通過構(gòu)建數(shù)學(xué)模型的方式。解決中海集運(yùn)華南片區(qū)營銷中有代表性的艙位分配問題,不僅對華南地區(qū)集裝箱運(yùn)輸營銷效果做出改善,對同行業(yè)其他公司進(jìn)行營銷優(yōu)化有重要參考意義。
[Abstract]:The presence of containers in the field of transportation has brought about extraordinary significance for maritime transport. It not only improves the efficiency of loading and unloading at port, but also shortens the time for ships to be in port. On the other hand, it reduces the damage, the difference of cargo, and improves the quality of freight. It provides a standardized transport unit to promote the standardization of commodity packaging. At the same time, it constructs a global maritime logistics network, which makes it easier to realize door-to-door transport. The formation of the regional core port, the deepening of the business model of the alliance, and the modern management mode of the world logistics industry, Container transport industry, as an established transport industry, reached its peak around 2008. At present, it is in a period of relative depression. Each steamer is struggling to survive by adjusting its marketing strategy. China Shipping Company is a large state-owned Chinese container transportation company with the top 10 marketing capabilities among the world liner companies. The shipping routes are spread over major liner service ports around the world. China Shipping, which mainly deals with Chinese export transportation, includes the South China region at the two largest ports in China. The demand for container transportation in Guangdong Province and southern China is developing at a rapidly changing rate, and has gradually occupied nearly 40% of the total domestic market of the company. Based on this, the purpose of the paper has become very clear. If we can understand the marketing model of CSC and optimize it on this basis, it will have an important reference role for container transportation in China and even the world. This paper is divided into six parts. The first part briefly introduces the purpose and significance of choosing this research topic. The second part goes directly into the subject, starting from CSCL, and expounds its marketing characteristics theoretically. The third, fourth and fifth chapters are the core of the article. This paper introduces the main problems and solutions in the process of marketing, and optimizes them in essence by predicting the volume of boxes, and evaluates the marketing results. Chapter 6 summarizes the full text. The innovation of this paper lies in, From the point of view of reality and essence, through the way of constructing mathematical model, solving the problem of the representative allocation of cabin space in the marketing of South China shipping area, not only improving the marketing effect of container transportation in South China, but also improving the effect of container transportation marketing in South China. Other companies in the same industry marketing optimization has important reference significance.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F274;F552.6

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本文編號：1658304