PN公司戰(zhàn)略轉(zhuǎn)型研究
發(fā)布時間：2018-10-05 17:49
【摘要】：加工貿(mào)易是全球經(jīng)濟一體化背景下世界各國參與國際分工的一個重要方式。得益于我國實施以出口為導向的發(fā)展戰(zhàn)略,改革開放30年來,我國成了經(jīng)濟全球化的受益者之一。而加工貿(mào)易作為一種特殊的貿(mào)易方式,尤其是中小型企業(yè)的加工貿(mào)易在我國的改革開放和市場經(jīng)濟的發(fā)展中功不可沒。它不僅滿足了人民群眾日益增長的多種消費需求,也是活躍市場、擴大就業(yè)和保持社會穩(wěn)定的重要力量。但是中國的加工貿(mào)易企業(yè)在迅速發(fā)展的過程中也出現(xiàn)了一些亟待解決的問題,如技術水平較低,增值效率不高等等。隨著我國逐步融入國際市場以及近年來國際國內(nèi)經(jīng)濟形勢的影響,加工貿(mào)易企業(yè)整體上面臨巨大困難。許多中小型的加工貿(mào)易企業(yè)壓力重重,發(fā)展面臨著前所未有的嚴峻挑戰(zhàn)。很早國家就提倡對中小型企業(yè)進行轉(zhuǎn)型升級來謀求企業(yè)的發(fā)展,以更好地適應市場需求。因此,轉(zhuǎn)型升級已成為我國現(xiàn)階段中小型加工貿(mào)易企業(yè)持續(xù)發(fā)展的必然選擇。 作為中國中小企業(yè)比較發(fā)達的地區(qū),廣東省的中小型加工貿(mào)易企業(yè)具有一定的代表性。本文選取廣州PN實業(yè)有限公司為代表來對中小型加工貿(mào)易企業(yè)轉(zhuǎn)型升級問題進行探討。本文采用理論聯(lián)系實際的方法,從研究PN公司轉(zhuǎn)型升級的內(nèi)涵與相關理論基礎出發(fā),闡述了PN公司的現(xiàn)存問題及轉(zhuǎn)型升級的必要性。進而在借鑒國內(nèi)外成功經(jīng)驗的基礎上,就如何實現(xiàn)PN公司轉(zhuǎn)型升級提出了一些對策和建議。首先,通過對相關文獻及文件的閱讀和深刻思考,對以往的研究進行了梳理；接著對相關概念和基本理論進行了闡述,然后針對PN公司進行了詳細調(diào)研和分析；然后從該公司的基本情況著手,分析公司轉(zhuǎn)型升級的動因；之后對該公司轉(zhuǎn)型升級的方向和出路進行了詳細論證和研究,最后對該公司的轉(zhuǎn)型升級計劃和實施方案進行了探討。 本文的意義在于：從企業(yè)轉(zhuǎn)型升級的眾多的理論中,抽取一些比較適合某一企業(yè)的理論來指導企業(yè)的轉(zhuǎn)型升級；從PN公司的轉(zhuǎn)型升級這一真實的案例入手,運用管理學和經(jīng)濟學等領域的相關理論,結(jié)合企業(yè)實際進行詳細闡述。具體來講,本文運用BoyleDesai(1991)的四因素模型,結(jié)合PN公司的實際情況,對該企業(yè)轉(zhuǎn)型升級的動因進行了分析,并在此基礎上,采用S W O T分析法對PN公司轉(zhuǎn)型升級的優(yōu)勢、弱勢、機遇和挑戰(zhàn)進行了全面分析,并通過PEST分析方法從政治、經(jīng)濟、技術、文化幾個方面對PN公司面臨的經(jīng)營環(huán)境進行研究,運用邁克爾·波特的五力模型,對行業(yè)現(xiàn)有的競爭狀況、供應商的議價能力、替代產(chǎn)品或服務的威脅、新進入者的威脅這五大競爭驅(qū)動力進行了分析,最后運用價值鏈理論和微笑曲線理論,為該企業(yè)的轉(zhuǎn)型升級提出了具體措施。希望對PN公司目前及今后的發(fā)展,對此類型企業(yè)的轉(zhuǎn)型升級具有一定的啟示意義。
[Abstract]:Processing trade is an important way for countries to participate in international division of labor under the background of global economic integration. Thanks to the export-oriented development strategy, China has become one of the beneficiaries of economic globalization in the past 30 years. Processing trade as a special way of trade, especially the processing trade of small and medium-sized enterprises, has contributed to the reform and opening up of China and the development of market economy. It not only meets the increasing consumption demand of the people, but also is an important force to enliven the market, expand employment and maintain social stability. However, in the process of rapid development of processing trade enterprises in China, some problems need to be solved, such as low technical level, low value-added efficiency and so on. With China's gradual integration into the international market and the impact of the international and domestic economic situation in recent years, the processing trade enterprises as a whole are facing great difficulties. Many small and medium-sized processing trade enterprises are under pressure and facing unprecedented challenges. Countries have long advocated the transformation and upgrading of small and medium-sized enterprises to seek the development of enterprises to better meet the needs of the market. Therefore, transformation and upgrading has become the inevitable choice for the sustainable development of small and medium processing trade enterprises. As a relatively developed area of small and medium-sized enterprises in China, Guangdong Province's small and medium processing trade enterprises have a certain representation. This paper selects Guangzhou PN Industrial Co., Ltd as a representative to discuss the transformation and upgrading of small and medium processing trade enterprises. Based on the study of the connotation and related theoretical basis of the transformation and upgrading of PN Company, this paper expounds the existing problems and the necessity of the transformation and upgrading of PN Company by using the method of combining theory with practice. Based on the successful experience at home and abroad, this paper puts forward some countermeasures and suggestions on how to realize the transformation and upgrading of PN Company. First of all, through the reading and deep thinking of the related literature and documents, this paper combs the previous research, then expounds the related concepts and basic theories, and then makes a detailed investigation and analysis on PN Company. Then it analyzes the motivation of the company's transformation and upgrading from the basic situation of the company, and then discusses the direction and the way out of the company's transformation and upgrading in detail, and finally discusses the plan and implementation of the company's transformation and upgrading. The significance of this paper lies in: from the numerous theories of enterprise transformation and upgrading, we select some theories that are more suitable for a certain enterprise to guide the transformation and upgrade of an enterprise, and start with the real case of the transformation and upgrading of PN Company. Using the theory of management and economics and other fields, combined with the practice of enterprises to elaborate in detail. Specifically, using the four-factor model of BoyleDesai (1991), combined with the actual situation of PN Company, this paper analyzes the motivation of the transformation and upgrading of the enterprise, and on this basis, uses the S W O T analysis method to analyze the advantages and disadvantages of the transformation and upgrading of the PN Company. The opportunities and challenges are comprehensively analyzed, and the business environment faced by PN is studied from the aspects of politics, economy, technology and culture through the method of PEST analysis, and the five forces model of Michael Porter is used. This paper analyzes the five competitive driving forces of the industry, such as the current competitive situation of the industry, the bargaining power of suppliers, the threat of substitute products or services, and the threat of new entrants. Finally, it applies the theory of value chain and the theory of smile curve. For the transformation and upgrading of the enterprise put forward specific measures. It is hoped that this paper will be helpful to the development of PN and the transformation and upgrading of this type of enterprises.
【學位授予單位】：廣東工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272;F426.4
[Abstract]:Processing trade is an important way for countries to participate in international division of labor under the background of global economic integration. Thanks to the export-oriented development strategy, China has become one of the beneficiaries of economic globalization in the past 30 years. Processing trade as a special way of trade, especially the processing trade of small and medium-sized enterprises, has contributed to the reform and opening up of China and the development of market economy. It not only meets the increasing consumption demand of the people, but also is an important force to enliven the market, expand employment and maintain social stability. However, in the process of rapid development of processing trade enterprises in China, some problems need to be solved, such as low technical level, low value-added efficiency and so on. With China's gradual integration into the international market and the impact of the international and domestic economic situation in recent years, the processing trade enterprises as a whole are facing great difficulties. Many small and medium-sized processing trade enterprises are under pressure and facing unprecedented challenges. Countries have long advocated the transformation and upgrading of small and medium-sized enterprises to seek the development of enterprises to better meet the needs of the market. Therefore, transformation and upgrading has become the inevitable choice for the sustainable development of small and medium processing trade enterprises. As a relatively developed area of small and medium-sized enterprises in China, Guangdong Province's small and medium processing trade enterprises have a certain representation. This paper selects Guangzhou PN Industrial Co., Ltd as a representative to discuss the transformation and upgrading of small and medium processing trade enterprises. Based on the study of the connotation and related theoretical basis of the transformation and upgrading of PN Company, this paper expounds the existing problems and the necessity of the transformation and upgrading of PN Company by using the method of combining theory with practice. Based on the successful experience at home and abroad, this paper puts forward some countermeasures and suggestions on how to realize the transformation and upgrading of PN Company. First of all, through the reading and deep thinking of the related literature and documents, this paper combs the previous research, then expounds the related concepts and basic theories, and then makes a detailed investigation and analysis on PN Company. Then it analyzes the motivation of the company's transformation and upgrading from the basic situation of the company, and then discusses the direction and the way out of the company's transformation and upgrading in detail, and finally discusses the plan and implementation of the company's transformation and upgrading. The significance of this paper lies in: from the numerous theories of enterprise transformation and upgrading, we select some theories that are more suitable for a certain enterprise to guide the transformation and upgrade of an enterprise, and start with the real case of the transformation and upgrading of PN Company. Using the theory of management and economics and other fields, combined with the practice of enterprises to elaborate in detail. Specifically, using the four-factor model of BoyleDesai (1991), combined with the actual situation of PN Company, this paper analyzes the motivation of the transformation and upgrading of the enterprise, and on this basis, uses the S W O T analysis method to analyze the advantages and disadvantages of the transformation and upgrading of the PN Company. The opportunities and challenges are comprehensively analyzed, and the business environment faced by PN is studied from the aspects of politics, economy, technology and culture through the method of PEST analysis, and the five forces model of Michael Porter is used. This paper analyzes the five competitive driving forces of the industry, such as the current competitive situation of the industry, the bargaining power of suppliers, the threat of substitute products or services, and the threat of new entrants. Finally, it applies the theory of value chain and the theory of smile curve. For the transformation and upgrading of the enterprise put forward specific measures. It is hoped that this paper will be helpful to the development of PN and the transformation and upgrading of this type of enterprises.
【學位授予單位】：廣東工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272;F426.4
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