本文選題：傳媒企業(yè) + 綜合績(jī)效評(píng)價(jià)體系��； 參考：《昆明理工大學(xué)》2015年碩士論文

【摘要】：全球化的浪潮席卷世界各地,各個(gè)國(guó)家之間的政治、經(jīng)濟(jì)、科技交流不斷緊密,而各種族、各地區(qū)、各民族之間的思想文化也不斷碰撞、激蕩出耀眼的火花。傳媒行業(yè)在政治領(lǐng)域、經(jīng)濟(jì)領(lǐng)域以及深層次的文化交流領(lǐng)域中都具有舉足輕重的作用,在“地球村”中扮演著重要角色。具體到中國(guó)的實(shí)情,改革開(kāi)放的三十年多年來(lái)尤其是進(jìn)入新千年以來(lái),隨著網(wǎng)絡(luò)信息技術(shù)、通訊技術(shù)的突飛猛進(jìn),隨著人民群眾在物質(zhì)水平得到極大改善的情況下對(duì)精神文化層面的需求日漸迫切,傳媒產(chǎn)業(yè)日漸繁榮、傳媒企業(yè)也如雨后春筍般涌現(xiàn)出來(lái)并茁壯成長(zhǎng),中國(guó)傳媒業(yè)的發(fā)展前景大好。然而,在看到機(jī)遇的同時(shí)我們也應(yīng)該清醒地正視差距、認(rèn)識(shí)挑戰(zhàn),必須看到現(xiàn)階段我國(guó)的傳媒業(yè)仍然受到西方發(fā)達(dá)國(guó)家傳媒業(yè)的嚴(yán)重?cái)D壓,無(wú)論在經(jīng)濟(jì)效益上亦或是價(jià)值觀輸出上都全面居于劣勢(shì),要改變這種現(xiàn)狀就必須繼續(xù)做大做強(qiáng)我國(guó)的傳媒行業(yè),讓中華文化得到傳承和宣揚(yáng),讓文化產(chǎn)業(yè)成為我國(guó)的經(jīng)濟(jì)支柱產(chǎn)業(yè)之一為國(guó)家創(chuàng)造巨大效益。要把整個(gè)傳媒業(yè)做大做強(qiáng),必須依靠傳媒企業(yè)競(jìng)爭(zhēng)力和影響力的提升,簡(jiǎn)而言之就是讓我國(guó)的傳媒企業(yè)更加優(yōu)秀、成為高績(jī)效組織,要實(shí)現(xiàn)這一目的則必須借助一套適用性強(qiáng)、科學(xué)合理的傳媒企業(yè)績(jī)效評(píng)價(jià)體系,使傳媒企業(yè)能夠更加清晰的識(shí)別自身的優(yōu)勢(shì)和不足,把握機(jī)遇、更好地應(yīng)對(duì)挑戰(zhàn),做出相應(yīng)的科學(xué)管理決策。遺憾的是,由于傳媒企業(yè)本身的特殊性質(zhì),現(xiàn)有的針對(duì)企業(yè)的績(jī)效評(píng)價(jià)模式和針對(duì)公共機(jī)構(gòu)的績(jī)效評(píng)價(jià)模式都不完全適用,都無(wú)法體現(xiàn)傳媒企業(yè)績(jī)效的復(fù)合屬性,縱觀現(xiàn)有的關(guān)于傳媒業(yè)中企業(yè)層面的績(jī)效評(píng)價(jià)研究也沒(méi)有給出特別好的解決方案。對(duì)于傳媒企業(yè)的經(jīng)營(yíng)管理者來(lái)說(shuō),雖然有強(qiáng)烈的改善企業(yè)績(jī)效的需求,但苦于沒(méi)有合適的評(píng)價(jià)模型,這樣尷尬的情況不僅不利于企業(yè)個(gè)體的發(fā)展,長(zhǎng)遠(yuǎn)來(lái)看有可能成為制約整個(gè)傳媒業(yè)發(fā)展的瓶頸。因此,設(shè)計(jì)出一套專門針對(duì)傳媒企業(yè)的綜合績(jī)效評(píng)價(jià)體系具有重要的理論意義和現(xiàn)實(shí)意義。本論文在對(duì)相關(guān)文獻(xiàn)和前人理論研究成果進(jìn)行總結(jié)梳理的基礎(chǔ)上,針對(duì)現(xiàn)有的理論研究中評(píng)價(jià)標(biāo)準(zhǔn)不能全面而科學(xué)體現(xiàn)傳媒企業(yè)績(jī)效表現(xiàn)的現(xiàn)狀,主要做了以下幾個(gè)方面的工作：第一,文章梳理了與傳媒企業(yè)特性相契合的一些理論,如利益相關(guān)者理論,為后續(xù)的研究特別是構(gòu)建合適的評(píng)價(jià)維度奠定了基礎(chǔ)；第二,通過(guò)理論分析,在確定了評(píng)價(jià)維度的基礎(chǔ)上,選取了各維度下具體指標(biāo)并對(duì)指標(biāo)進(jìn)行解釋說(shuō)明,將指標(biāo)體系構(gòu)建出來(lái)；第三,將DEMATEL方法與ANP方法進(jìn)行整合,建立了定量分析的模型；第四,以一家傳媒類上市公司為算例,驗(yàn)證了傳媒企業(yè)綜合績(jī)效評(píng)價(jià)模型的可操作性,并給出了相關(guān)的管理建議。
[Abstract]:The tide of globalization is sweeping all over the world, and the political, economic, scientific and technological exchanges between different countries are close, and the ideological and cultural conflicts between different races, regions and ethnic groups are constantly colliding, sparking dazzling sparks. The media industry plays an important role in the political field, the economic field and the deep cultural exchange field, and plays an important role in the "global village". Specifically to the reality of China, in the more than 30 years of reform and opening up, especially since the beginning of the new millennium, with the rapid development of network information technology and communication technology, As the people's needs for the spiritual and cultural aspects become increasingly urgent when the material level has been greatly improved, the media industry has become increasingly prosperous, and media enterprises have sprung up and thrived. China's media industry has a bright future. However, while we see the opportunity, we should also face the gap soberly and recognize the challenge. We must see that the media industry in our country is still being severely squeezed by the media industry of the developed countries in the West at this stage. Both in terms of economic benefits and the export of values, they are all at a disadvantage. In order to change this situation, we must continue to make our media industry bigger and stronger, so that Chinese culture can be passed down and propagated. Let the cultural industry become one of our country's economic pillar industries to create huge benefits for the country. In order to make the whole media industry bigger and stronger, we must rely on the promotion of the competitiveness and influence of the media enterprises. In short, we must make our media enterprises more excellent and become high performance organizations. In order to achieve this goal, we must rely on a set of strong applicability. The scientific and reasonable performance evaluation system of media enterprises enables media enterprises to clearly identify their own advantages and disadvantages, seize opportunities, better meet the challenges, and make corresponding scientific management decisions. Unfortunately, due to the special nature of the media enterprises themselves, the existing performance evaluation models for enterprises and public institutions are not fully applicable, and neither of them can reflect the composite attributes of media enterprises' performance. The existing research on corporate performance evaluation in the media industry has not given a particularly good solution. For the managers of media enterprises, although there is a strong need to improve the performance of the enterprise, but there is no suitable evaluation model, such an embarrassing situation is not only not conducive to the development of the individual enterprise. In the long run, it may become the bottleneck restricting the development of the whole media industry. Therefore, it is of great theoretical and practical significance to design a comprehensive performance evaluation system for media enterprises. On the basis of summarizing and combing the relevant literature and previous theoretical research results, this paper aims at the fact that the evaluation standards in the existing theoretical research cannot comprehensively and scientifically reflect the current situation of the performance of media enterprises. The main work is as follows: first, the article combs some theories that fit with the characteristics of media enterprises, such as stakeholder theory, which lays the foundation for further research, especially for the construction of appropriate evaluation dimensions; second, Through the theoretical analysis, on the basis of determining the evaluation dimension, selected the specific indicators under each dimension and explained the indicators to construct the index system. Thirdly, the DEMATEL method and the ANP method are integrated. A quantitative analysis model is established. Fourth, taking a media listed company as an example, the maneuverability of the comprehensive performance evaluation model of media enterprises is verified, and relevant management suggestions are given.
【學(xué)位授予單位】：昆明理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G206-F

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