本文選題：媒介生態(tài) + 新疆圖書出版業(yè)��； 參考：《武漢大學》2015年博士論文

【摘要】：2003年我國文化體制改革工作全面啟動,其中,圖書出版業(yè)體制改革先行試點并迅速在全國范圍正式展開。十余年來,隨著體制改革逐步深入,圖書出版業(yè)快速發(fā)展,行業(yè)生態(tài)已經(jīng)發(fā)生較大改變：集團化建設初具規(guī)模,出版社企業(yè)化運行機制基本形成,“政事分開”“政企分開”的行政管理體制改革取得進展,媒介技術(shù)發(fā)展推動傳統(tǒng)圖書出版轉(zhuǎn)型升級,以數(shù)字出版為主體的圖書出版新業(yè)態(tài)迅速發(fā)展,圖書出版業(yè)機制創(chuàng)新、技術(shù)創(chuàng)新和產(chǎn)品創(chuàng)新能力不斷提高。與我國圖書出版業(yè)發(fā)展狀況相比,新疆圖書出版業(yè)目前體制單一,機制不活,傳播效益不高,生態(tài)活力不足,生存瓶頸凸顯。面對行業(yè)快速發(fā)展態(tài)勢和新疆社會發(fā)展要求,新疆圖書出版業(yè)迫切需要正視危機,解決問題,與社會環(huán)境相適應,滿足新疆各民族文字受眾群體多樣化需求,提高自我生存發(fā)展能力。本文以媒介生態(tài)學理論關(guān)照新疆圖書出版業(yè)生存發(fā)展狀況。將政治、經(jīng)濟、文化和技術(shù)等社會條件作為外環(huán)境,解讀外環(huán)境各要素以資源供給的方式對新疆圖書出版種群生存發(fā)展所產(chǎn)生的影響；將圖書出版社的組織機制、人力資源、管理模式、經(jīng)營戰(zhàn)略作為內(nèi)環(huán)境,探討內(nèi)環(huán)境各要素對新疆圖書出版有機體和種群建構(gòu)生態(tài)系統(tǒng)食物鏈所產(chǎn)生的影響。通過對內(nèi)、外兩個環(huán)境的考察,厘清新疆圖書出版業(yè)生態(tài)系統(tǒng)的資源要素,按照媒介生態(tài)系統(tǒng)生存發(fā)展規(guī)律,尋找危機產(chǎn)生的根源,提出外環(huán)境資源供給優(yōu)化策略、內(nèi)環(huán)境生態(tài)位建構(gòu)發(fā)展策略,以推動新疆圖書出版業(yè)生態(tài)系統(tǒng)平衡發(fā)展,為新疆圖書出版業(yè)轉(zhuǎn)型發(fā)展探索一條新的思路。本文分六個部分,導論部分提出本文的研究背景、研究意義、文獻綜述以及研究方法,正文部分共分五章,通過概述新疆圖書出版業(yè)生態(tài)系統(tǒng)外環(huán)境、內(nèi)環(huán)境資源狀況,分析存在的危機,提出發(fā)展對策。第一章回顧發(fā)展歷程,總結(jié)種群生存特征。對應于我國圖書出版業(yè)生態(tài)發(fā)展變化,與新疆社會、經(jīng)濟、文化發(fā)展進程相適應,本文將新疆圖書出版業(yè)發(fā)展界定為1010-1077年組織建構(gòu)階段、1078-2000年內(nèi)部機制改革階段、200-年至今轉(zhuǎn)型發(fā)展階段共三個階段。總結(jié)新疆圖書出版種群的生存特征表現(xiàn)為：傳播符號多元化、小眾化,種群分布“大雜居小聚集”,生存方式表現(xiàn)為少數(shù)民族文字圖書出版種群內(nèi)向化、漢文圖書出版種群外向化。第二章厘清外環(huán)境資源狀況。影響新疆圖書出版業(yè)生存的關(guān)鍵資源存在于新疆政治、經(jīng)濟、文化、技術(shù)四個環(huán)境中,本論文通過探尋外環(huán)境在資金、受眾、內(nèi)容等關(guān)鍵資源供給方面與新疆圖書出版業(yè)生態(tài)系統(tǒng)所形成的密切關(guān)系,揭示新疆政治生態(tài)嚴峻、經(jīng)濟文化生態(tài)發(fā)展不均衡、技術(shù)生態(tài)落后的狀況,以及這些外環(huán)境生態(tài)與新疆圖書出版種群獲取食物鏈資源之間的互動、共存關(guān)系。第三章厘清內(nèi)環(huán)境資源條件。從新疆圖書出版社體制機制、人力資源、經(jīng)營特點、戰(zhàn)略發(fā)展方向等方面,提出新疆圖書出版業(yè)內(nèi)生態(tài)環(huán)境特點主要表現(xiàn)為：體制一元化,對政策資源依存度高,出版社內(nèi)部資源配置從大眾圖書市場流向教材教輔和公益性采購項目兩大主導性業(yè)務。第四章具體考察生態(tài)危機。由于關(guān)鍵資源中的政策因子激增,文化和科技等生態(tài)因子難以發(fā)揮效能,導致生態(tài)系統(tǒng)資源供給失衡,這種狀況制約新疆圖書出版業(yè)的市場化進程；一元體制下食物鏈資源單一導致食物鏈閉環(huán)錯位,民文圖書出版受眾生態(tài)位建構(gòu)不足,漢文圖書出版受眾生態(tài)位被置換,公益性出版受眾心理生態(tài)位建構(gòu)失效,這些因素降低了新疆圖書出版業(yè)自我生存能力和圖書市場競爭能力。第五章提出內(nèi)外環(huán)境優(yōu)化策略。運用媒介生態(tài)學理論進行分析,提出外環(huán)境優(yōu)化策略：建立動態(tài)平衡、“政事分開”的政策資源供給機制,對公益性出版項目的實施實行監(jiān)督考核；圖書出版社分類實施轉(zhuǎn)企改制,重構(gòu)公益性和經(jīng)營性出版種群結(jié)構(gòu)；加大市場配置資源力度,培育民文出版產(chǎn)業(yè)集群。提出內(nèi)環(huán)境優(yōu)化策略：實施內(nèi)容生態(tài)位差異化,建立新疆品牌；推動傳統(tǒng)出版數(shù)字化轉(zhuǎn)型升級,以互聯(lián)網(wǎng)思維搭建平臺,精準化滿足各民族受眾需求,建構(gòu)受眾生態(tài)位,形成核心競爭力。在媒介技術(shù)推動下,圖書出版業(yè)生態(tài)充滿活力,內(nèi)容生產(chǎn)創(chuàng)新和經(jīng)營模式創(chuàng)新層出不窮,市場邊界逐步擴大,媒介競爭愈演愈烈。通過進入圖書市場建構(gòu)受眾生態(tài)位,探索一條符合圖書出版業(yè)發(fā)展規(guī)律、適應新疆社會經(jīng)濟文化生態(tài)狀況的發(fā)展道路,才能使新疆圖書出版業(yè)生態(tài)系統(tǒng)在轉(zhuǎn)型過程中,始終與社會環(huán)境之間保持動態(tài)、平衡、和諧的物質(zhì)、能量轉(zhuǎn)換關(guān)系,成為特色鮮明、具有競爭優(yōu)勢的區(qū)域圖書出版種群。
[Abstract]:In 2003, the reform of China's cultural system was fully started. Among them, the reform of the book publishing industry system was carried out first and the national scope was officially launched. For more than ten years, with the gradual deepening of the system reform, the book publishing industry has developed rapidly and the industry ecology has changed greatly: the construction of the collectivization has begun to take shape and the press enterprise run the machine. The system is basically formed. The reform of the administrative system of "separation of political affairs" and "separation of government and enterprise" has made progress. The development of media technology has promoted the transformation and upgrading of traditional book publishing. The new industry of book publishing, with digital publishing as the main body, has developed rapidly. The mechanism innovation of books and publishing industry, the innovation of technology and the continuous improvement of product innovation ability. Compared with the development of the publishing industry, the Xinjiang book publishing industry has a single system, the mechanism is not alive, the transmission efficiency is not high, the ecological vitality is insufficient, the bottleneck of survival is highlighted. Facing the rapid development situation of the industry and the social development requirements of Xinjiang, Xinjiang book publishing industry urgently needs to face the crisis, solve the problems, adapt to the social environment, meet the people of Xinjiang and meet the people of Xinjiang. In this paper, the author takes the media ecology theory as an external environment and interprets the social conditions of political, economic, cultural and technical as the external environment for the survival and development of the Xinjiang book and publishing population in Xinjiang. The influence of the organization mechanism, human resources, management mode and management strategy of the book publishing house is used as the internal environment to explore the influence of the internal environment factors on the ecological system food chain of Xinjiang book publishing organism and the population. Through the investigation of the two environment inside and outside, the paper clarifies the capital of the library and publishing industry in Xinjiang. The source element, in accordance with the law of the survival and development of the media ecosystem, seeks the root of the crisis, puts forward the optimization strategy of the supply of external environment resources, the strategy of the internal environment niche construction and development, in order to promote the balanced development of the ecological system of the book publishing industry in Xinjiang and explore a new way of thinking for the transformation and development of the book publishing industry in Xinjiang. This paper is divided into six parts. On the basis of the research background, research significance, literature review and research methods, the main body of this paper is divided into five chapters. The main body of the text is divided into five chapters. Through an overview of the ecological environment of the book publishing industry, the situation of internal and environmental resources, the analysis of the existing crisis and the development countermeasures, the first chapter reviews the development process and summarizes the survival characteristics of the population. It corresponds to the Chinese books. The changes in the ecological development of the publishing industry are adapted to the social, economic and cultural development process in Xinjiang. This paper defines the development of Xinjiang book publishing industry as 1010-1077 years of organizational construction, 1078-2000 years of internal mechanism reform, and three stages of the transition and development period from 200- years to now. The survival characteristics of the Xinjiang book and publication population show as follows: In the second chapter, the second chapter clarifies the situation of the external environmental resources. The key resources that affect the survival of the book publishing industry in Xinjiang exist in Xinjiang politics, economy, culture and technology four. In the environment, this paper explores the close relationship between the external environment and the ecological system of Xinjiang book publishing industry in the supply of funds, audiences, content and other key resources, and reveals the severe political ecology in Xinjiang, the unbalance of economic and cultural ecological development, the backward state of technology and ecology, and these external environment ecology and Xinjiang book publishing species. The group obtains the interaction and coexistence between the food chain resources. The third chapter clarifies the environment and resource conditions. From the institutional mechanism, human resources, management characteristics and strategic development direction of Xinjiang book publishing house, the main characteristics of the ecological environment in Xinjiang book publishing industry are as follows: system MONIFICATION, high dependence on policy resources and publication. The internal resource allocation of the society from the mass book market to the teaching material teaching and the public welfare procurement project two leading business. The fourth chapter specifically inspects the ecological crisis. Because of the surge in policy factors in the key resources, the ecological factors such as culture and science and technology are difficult to play the efficiency, resulting in the imbalance of the ecosystem resources supply, which restricts the Xinjiang books. The market process of the publishing industry; the single food chain resources under one yuan system lead to the closed loop of the food chain, the lack of ecological niche construction of the public book publishing audience, the displacement of the audiences' niche of the Chinese book publishing audience and the failure of the public public publishing audience's psychological niche construction. These factors have reduced the self survival ability and the map of the book publishing industry in Xinjiang. The fifth chapter puts forward the strategy of optimizing the internal and external environment. Using the theory of media ecology, we put forward the strategy of optimizing the external environment: establishing the dynamic balance, the policy resource supply mechanism of "separating politics and affairs", carrying out supervision and assessment for the implementation of public welfare publishing projects; the classification implementation of the book publishing house, the restructuring and reconstruction of the book publishing house. Public welfare and management of the publication of the population structure, strengthen the market allocation of resources and cultivate the industrial cluster of civil publishing. The internal environment optimization strategy is put forward: the implementation of the ecological niche dissimilation, the establishment of Xinjiang brand, the promotion of traditional publishing digital transformation and upgrading, the Internet thinking to build a platform, to accurately meet the needs of the audience of the various ethnic groups, build Under the impetus of media technology, under the impetus of media technology, the book publishing industry is full of vitality, the innovation of the content production and the innovation of management mode emerge in endlessly, the market boundary is gradually expanding and the media competition is becoming more and more intense. In response to the development of social, economic and cultural ecological conditions in Xinjiang, the ecological system of Xinjiang book publishing industry can keep dynamic, balanced, harmonious material and energy conversion relationship with the social environment in the process of transformation, and become a regional book publishing population with distinctive features and competitive advantages.
【學位授予單位】：武漢大學
【學位級別】：博士
【學位授予年份】：2015
【分類號】：G239.27

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