本文選題：益智類電視節(jié)目 + 價(jià)值取向��； 參考：《山東師范大學(xué)》2015年碩士論文

【摘要】：2013年暑假期間在電視熒屏中殺出兩匹黑馬——《中國(guó)漢字聽(tīng)寫大會(huì)》與《漢字英雄》，這兩檔以“漢字聽(tīng)寫”為形式的益智文化類電視節(jié)目以高收視、高關(guān)注度獲得社會(huì)輿論的空前好評(píng)，甚至超越同時(shí)期的《中國(guó)好聲音》獲得觀眾的追捧，一時(shí)間一大批益智類電視節(jié)目相繼推出，全民“寫漢字、背古詩(shī)、學(xué)歷史、答問(wèn)題”成為風(fēng)潮，益智類電視節(jié)目在經(jīng)歷過(guò)幾次起起伏伏后重新活躍在大眾視野之中。 雖然在政策支持和社會(huì)環(huán)境的支持下，益智類電視節(jié)目獲得一定程度的社會(huì)關(guān)注，但我國(guó)電視熒屏仍被歌唱節(jié)目搶盡風(fēng)頭，親子節(jié)目更以明星、家庭的噱頭熱潮不斷，益智類電視節(jié)目想要真正回歸熒幕中央其難度不亞于一場(chǎng)“諾曼底登陸”，并且在經(jīng)濟(jì)效益和各種殘酷的市場(chǎng)指標(biāo)的禁錮下，部分益智類電視節(jié)目存在“不真、不善、不美”的問(wèn)題，導(dǎo)致節(jié)目在價(jià)值取向的選擇上存在偏失。第二屆《中國(guó)漢字聽(tīng)寫大會(huì)》和第三季《漢字英雄》的收視率和關(guān)注度已明顯不如以往，隨之而起的一系列益智類電視節(jié)目市場(chǎng)競(jìng)爭(zhēng)力不強(qiáng)，存活率不高，很快無(wú)奈淡出觀眾視野。益智類電視節(jié)目的發(fā)展為何呈現(xiàn)出“有高峰無(wú)高原”現(xiàn)象？部分節(jié)目?jī)r(jià)值取向存在哪些問(wèn)題讓節(jié)目曇花一現(xiàn)？成功節(jié)目是如何表達(dá)價(jià)值取向？這是本文探討的主要內(nèi)容。 本文以2012至2015年的益智類電視節(jié)目為研究對(duì)象，圍繞其節(jié)目的價(jià)值取向這一命題進(jìn)行分析。論文除去緒論、結(jié)語(yǔ)共有四章內(nèi)容，沿著益智類電視節(jié)目?jī)r(jià)值取向“是什么”、“為什么”、“怎么做”這一思路進(jìn)行論述。 緒論部分對(duì)本論文題目的研究源起、國(guó)內(nèi)外研究現(xiàn)狀、研究意義和研究方法進(jìn)行簡(jiǎn)單論述，為本文的寫作提供相應(yīng)的理論基礎(chǔ)。2013年橫空出世的兩檔漢字聽(tīng)寫類節(jié)目以高收視、高關(guān)注度獲得社會(huì)輿論的空前好評(píng)；政策上為優(yōu)化電視節(jié)目結(jié)構(gòu)、豐富節(jié)目類型，相繼出臺(tái)相關(guān)文件對(duì)娛樂(lè)節(jié)目進(jìn)行把控；同時(shí)習(xí)近平總書記在公開場(chǎng)合多次發(fā)表講話，強(qiáng)調(diào)文藝作品對(duì)中國(guó)價(jià)值觀念、中華文化精神等的反映，這些因素促使電視臺(tái)紛紛尋求其他節(jié)目類型的創(chuàng)作，這為益智類電視節(jié)目的發(fā)展提供契機(jī)。本文希望能從價(jià)值取向這一角度入手，分析當(dāng)前益智類電視節(jié)目?jī)r(jià)值取向存在的問(wèn)題及成功之處，試圖為益智類電視節(jié)目的發(fā)展研究提供一個(gè)新的角度。 論文第一部分內(nèi)容包含第一、二章節(jié)，第一章首先對(duì)相關(guān)概念進(jìn)行界定。在當(dāng)前節(jié)目類型相互借鑒融合的情況下，劃定益智類電視節(jié)目的范圍；在確定益智類電視節(jié)目?jī)r(jià)值取向的含義的同時(shí)，沿縱向角度分析益智類電視節(jié)目各個(gè)發(fā)展階段其價(jià)值取向的變化，并得出新時(shí)期益智類電視節(jié)目應(yīng)該弘揚(yáng)社會(huì)主義核心價(jià)值觀，彰顯人性的真、善、美。 第二章通過(guò)分析當(dāng)前益智類電視節(jié)目的現(xiàn)狀，得出當(dāng)前益智類電視節(jié)目雖然呈現(xiàn)出內(nèi)容多元、形式多樣的特征，但數(shù)據(jù)顯示真正成為現(xiàn)象級(jí)的節(jié)目仍是個(gè)別，多數(shù)節(jié)目競(jìng)爭(zhēng)力不強(qiáng)，益智類電視節(jié)目出現(xiàn)有高峰無(wú)高原的尷尬現(xiàn)象。從價(jià)值取向的角度尋找，出現(xiàn)這種現(xiàn)象的原因是當(dāng)前部分益智類電視節(jié)目的價(jià)值取向存在“不真”、“不善”、“不美”的偏失問(wèn)題，，這些問(wèn)題影響該節(jié)目類型的健康和諧發(fā)展。 論文第二部分包含第三章節(jié)，益智類電視節(jié)目的價(jià)值主體受特定社會(huì)環(huán)境影響而對(duì)客體產(chǎn)生不盡相同的需求，進(jìn)而節(jié)目?jī)r(jià)值取向也各有不同。本章節(jié)從社會(huì)宏觀視野和個(gè)體微觀視角中尋求價(jià)值取向出現(xiàn)偏失的原因，分析社會(huì)大環(huán)境中政治、經(jīng)濟(jì)及文化因素對(duì)益智類電視節(jié)目?jī)r(jià)值取向的影響作用，探究節(jié)目的直接參與者——制作團(tuán)隊(duì)的專業(yè)能力和審美水準(zhǔn)，并總結(jié)出構(gòu)建正確的價(jià)值取向需要立足觀眾、貼近生活，承擔(dān)起電視媒體人對(duì)文化繼承與發(fā)展的重任，并處理好電視節(jié)目大雅與大俗、經(jīng)濟(jì)效益與社會(huì)效益的矛盾關(guān)系。 論文第三部分包含第四章節(jié)，本章內(nèi)容以《中國(guó)漢字聽(tīng)寫大會(huì)》、《中華好詩(shī)詞》等節(jié)目等相對(duì)成功的節(jié)目為例，分析其節(jié)目表達(dá)的真、善、美的價(jià)值取向，主要從內(nèi)容表達(dá)、形式創(chuàng)意以及節(jié)目運(yùn)營(yíng)三個(gè)維度進(jìn)行解讀，特別是在節(jié)目運(yùn)營(yíng)環(huán)節(jié)中，T2O模式的運(yùn)營(yíng)方式為增加益智類電視節(jié)目附加值，創(chuàng)造節(jié)目新價(jià)值提供了途徑。從三個(gè)維度對(duì)成功節(jié)目進(jìn)行解析，以期從中得到經(jīng)驗(yàn)供其他益智類電視節(jié)目乃至電視娛樂(lè)節(jié)目借鑒。 結(jié)語(yǔ)部分對(duì)整篇論文進(jìn)行總結(jié)，得出結(jié)論。益智類電視節(jié)目同真人秀、歌唱選拔類等節(jié)目相比仍然有很大的進(jìn)步空間和發(fā)展機(jī)遇，而促進(jìn)該節(jié)目類型更加健康發(fā)展的前提是樹立正確的價(jià)值取向。
[Abstract]:During the summer vacation in 2013 , two black - horse - Chinese characters were killed in the TV screen , and the Chinese characters of Chinese characters and Chinese characters were written in the TV screen .

With the support of the policy support and the social environment , the TV screen TV shows some social concern , but the TV screen of our country is still popular with the singing show . The TV screen of our country is still popular with the star and the family . The audience rating and the degree of attention of some kinds of intelligence TV programs are less than that in the past . The development of the quiz shows that there is the phenomenon of " high peak and no plateau " . How to express the value orientation ? This is the main content discussed in this paper .

This paper analyzes the proposition about the value orientation of TV programs in the period from 2012 to 2015 , and discusses the idea of " what " and " why " and " how to do it " along the value orientation of the TV program .

The introduction part makes a brief discussion on the research sources , the research significance and the research methods of the thesis , and provides the corresponding theoretical basis for the writing of this paper . In 2013 , the two Chinese characters listening and writing programs with high viewing angle and high degree of attention are of great reputation for the social public opinion .
In order to optimize the structure of TV programs and enrich the types of programs , policies are adopted to control the entertainment programs in succession .
At the same time , General Secretary Xi Jinping made a number of speeches in public , emphasizing the reflection of literary works on Chinese values and Chinese cultural spirit . These factors impel the television stations to seek other types of programs . This paper hopes to start with the angle of value orientation , and analyze the problems and successes of the current value orientation of the TV programs , and try to provide a new angle for the development of the TV programs .

The first part of the thesis contains the first chapter , the second chapter , the first chapter defines the related concept first . In the case of mutual reference and fusion of the current program type , the scope of the TV program is defined ;
While determining the meaning of the value orientation of the TV program , the paper analyzes the change of the value orientation of the TV program in each stage of development along the longitudinal angle , and concludes that the TV program in the new period should carry forward the socialist core values and show the truth , goodness and beauty of human nature .

In the second chapter , the present situation of the TV shows is analyzed , and it is concluded that the current TV shows are multi - element and diverse , but the data show that the program is still individual , most of the programs are not competitive , and the TV shows have high peaks and no awkward phenomena . The reason for this phenomenon is that the value orientation of the current partial benefit - wise TV shows is " untrue " , " bad " and " non - beauty " , which influence the healthy and harmonious development of the program type .

The second part of this paper contains chapter 3 , the value subject of the TV program is influenced by the specific social environment , and the value orientation of the program is different . This chapter analyzes the influence of political , economic and cultural factors on the value orientation of the TV program , analyzes the influence of political , economic and cultural factors on the value orientation of the TV program .

The third part of the thesis contains chapter 4 , which is based on the relatively successful program such as the Chinese Character Dictation Conference of Chinese Characters , the program such as the Chinese Good Book of Songs and so on , analyses the true , good and beautiful value orientation of the program expression , mainly from three dimensions of content representation , formal originality and program operation . In particular , the operation mode of T2O mode is to increase the value of the TV program added and the new value of the program is provided . The successful program is analyzed from three dimensions , so as to obtain the experience for other intelligence TV programs and even TV entertainment programs .

The concluding part summarizes the whole thesis , and draws a conclusion that there is still a great improvement space and development opportunity compared with the programs such as reality show , singing selection and so on , and the premise of promoting the more healthy development of the program is to set up the correct value orientation .
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：G222

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