本文選題：環(huán)境分析 + 發(fā)展戰(zhàn)略��； 參考：《燕山大學》2015年碩士論文

【摘要】：唐山唐曹鐵路有限責任公司作為一家獨立的法人企業(yè),同時也是地方性鐵路建設(shè)、運營公司。如何能夠在區(qū)域內(nèi)眾多同類型企業(yè)競爭中把握宏觀經(jīng)濟形勢、提升未來盈利水平、優(yōu)化財務(wù)管理、進一步加強風險控制能力,提高核心競爭力,找到一條快速健康發(fā)展的途徑,成為該公司在企業(yè)戰(zhàn)略層面首先要考慮的問題。本文在國內(nèi)外企業(yè)戰(zhàn)略研究現(xiàn)狀的基礎(chǔ)上,運用現(xiàn)代化企業(yè)戰(zhàn)略管理理論對唐曹鐵路公司的經(jīng)營現(xiàn)狀進行了深入的分析。通過PEST模型,對唐曹鐵路公司所處的政治、經(jīng)濟、社會、技術(shù)等行業(yè)環(huán)境進行了分析和評價;然后采用SWOT模型對公司的優(yōu)勢、劣勢、機會以及威脅進行了全面分析,并獲得了公司在發(fā)展戰(zhàn)略實施過程中的戰(zhàn)略目標,以及成本領(lǐng)先、差異化、目標集聚等戰(zhàn)略,在發(fā)展戰(zhàn)略的實施過程中,文章提出了加快項目施工建設(shè)、改造拓展既有線路、節(jié)約利用土地、開展定制貨運和、強化技術(shù)研發(fā)和打造園區(qū)網(wǎng)絡(luò)平臺等具體措施,有效推動和落實既定戰(zhàn)略目標。這些都有助于公司在激烈的競爭中獲得主動,優(yōu)先于競爭對手達到目標。在全面的分析后,文章最后提出了一系列保障發(fā)展戰(zhàn)略實施的策略,包括技術(shù)、信息化平臺建設(shè)、人力資源、股東資源、工程建設(shè)、服務(wù)與文化等多方面的保障措施。這些對于唐曹鐵路公司今后參與市場競爭并保持長期穩(wěn)定的發(fā)展都具有一定的理論和現(xiàn)實意義。
[Abstract]:As an independent corporation, Tangshan Tangcao Railway Co., Ltd. is also a local railway construction and operation company. How to grasp the macroeconomic situation, improve the future profit level, optimize the financial management, further strengthen the ability of risk control, improve the core competitiveness, and find a way to develop quickly and healthily in the competition of many similar enterprises in the region. Become the company in the corporate strategy level to consider the first issue. On the basis of the present situation of enterprise strategy research at home and abroad, this paper makes a deep analysis of the present management situation of Tangcao Railway Company by using the modern enterprise strategic management theory. Through the PEST model, this paper analyzes and evaluates the political, economic, social and technological environment of Tangcao Railway Company, and then makes a comprehensive analysis of the company's strengths, weaknesses, opportunities and threats by using the SWOT model. In the process of implementation of the development strategy, the strategic objectives of the company are obtained, as well as the strategy of cost leading, differentiation, agglomeration, etc. During the implementation of the development strategy, the article proposes to speed up the construction of the project and expand the existing lines. In order to effectively promote and implement the established strategic goals, concrete measures such as land utilization, customized freight transportation and development of technology and building of the network platform of the park can be carried out. All of these help companies gain initiative in fierce competition and take precedence over competitors to achieve their goals. After a comprehensive analysis, the paper puts forward a series of strategies to ensure the implementation of development strategy, including technology, information platform construction, human resources, shareholder resources, engineering construction, service and culture, and so on. All these have certain theoretical and practical significance for Tangcao Railway Company to participate in market competition and maintain long-term stable development.
【學位授予單位】：燕山大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F272;F532.6

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本文編號：1850064