本文選題：旅游產(chǎn)業(yè) + 業(yè)務組合�。� 參考：《河北工業(yè)大學》2014年碩士論文

【摘要】：旅游產(chǎn)業(yè)作為資源消耗低、帶動系數(shù)大、就業(yè)機會多、綜合效益好的戰(zhàn)略性支柱產(chǎn)業(yè)，必將成為促進河北省經(jīng)濟平穩(wěn)較快增長的重要引擎和提升三次產(chǎn)業(yè)發(fā)展水平的新型驅動力，對于綜合破解河北省產(chǎn)業(yè)轉型升級、新型城鎮(zhèn)化建設、區(qū)域協(xié)調(diào)發(fā)展、生態(tài)環(huán)境改善等諸多經(jīng)濟難題起到不可或缺的重要作用。為進一步加快河北旅游產(chǎn)業(yè)的發(fā)展，充分發(fā)揮其重要的戰(zhàn)略引導與帶動作用，2012年底，，在河北省政府的推動下，正式成立組建了河北LT集團。在此背景下，本文著力在企業(yè)已經(jīng)初步形成的《河北LT集團發(fā)展戰(zhàn)略總體思路》的框架下，研究和制定企業(yè)的業(yè)務組合戰(zhàn)略，以確保企業(yè)能夠按照既定目標持續(xù)、穩(wěn)定、有序發(fā)展。 本文以河北LT集團作為研究對象，運用業(yè)務組合戰(zhàn)略和業(yè)務協(xié)同等相關理論對企業(yè)的現(xiàn)有業(yè)務組合的現(xiàn)狀與問題、企業(yè)業(yè)務發(fā)展環(huán)境、市場需求進行研究和分析，并提出了企業(yè)的業(yè)務組合戰(zhàn)略。 第一，通過對企業(yè)自身發(fā)展現(xiàn)狀和各業(yè)務板塊、業(yè)務單元的研究分析，查找并分析出了企業(yè)現(xiàn)有業(yè)務組合中存在的企業(yè)產(chǎn)業(yè)發(fā)展核心不明確，經(jīng)營業(yè)績不佳，與自身的資產(chǎn)規(guī)模難以匹配，部分盈利能力弱的業(yè)務單元占用了大量企業(yè)資源，企業(yè)的各業(yè)務單元發(fā)展分散，之間的協(xié)同程度較低，整體競爭能力較差等問題。 第二，通過對企業(yè)外部的政治、經(jīng)濟、社會、技術宏觀環(huán)境的分析研究，認為企業(yè)具備良好的外部環(huán)境和發(fā)展機遇；通過對“旅游、地產(chǎn)、酒店”三個業(yè)務板塊所處的行業(yè)發(fā)展及未來趨勢的研究，尋找出在具備一定旅游資源的區(qū)域三個行業(yè)之間可能存在的互動關系，為企業(yè)三個業(yè)務板塊的協(xié)同發(fā)展建立了良好的環(huán)境基礎；通過對企業(yè)自身發(fā)展條件的研究分析，認為企業(yè)在政策支持、品牌影響、資金保障以及戰(zhàn)略合作方面具備一定的優(yōu)勢，在自身掌握的旅游資源、專業(yè)人才等方面存在不足。 第三，通過對企業(yè)“環(huán)首都地區(qū)、環(huán)省會地區(qū)、秦皇島地區(qū)、知名景點地區(qū)”四個重點發(fā)展區(qū)域中，游客的旅游動因和需求分析，確定了企業(yè)在不同區(qū)域市場的需求定位，即環(huán)首都地區(qū)，應建立以“旅游度假、休閑娛樂、文化科技、農(nóng)業(yè)觀光、生態(tài)養(yǎng)老、康體養(yǎng)生”為主題的旅游綜合體、旅游度假小鎮(zhèn)；環(huán)省會地區(qū)，應建設旅游度假小鎮(zhèn)，來滿足省會人民休閑娛樂和購置第二居所的需求；秦皇島地區(qū)，應打造以郵輪游艇碼頭為主題，特色休閑、健身娛樂、商務會展、旅游度假、高端居住等多功能為一體的海洋旅游聚集區(qū)；知名景點地區(qū)，應對區(qū)域內(nèi)現(xiàn)有旅游資源進行整合和管理提升，完善餐飲住宿設施和服務，挖掘景區(qū)民俗、歷史文化資源，促進游客消費升級，大力發(fā)展旅游文化演藝業(yè)務，建立形成以“知名景點”為核心吸引力的旅游綜合體和旅游度假小鎮(zhèn)。 最終，提出了河北LT集團業(yè)務組合戰(zhàn)略的選擇，即由“景點投資與經(jīng)營、觀光農(nóng)業(yè)投資與經(jīng)營、旅游文化產(chǎn)業(yè)投資與經(jīng)營、郵輪游艇產(chǎn)業(yè)投資與經(jīng)營”四個業(yè)務單元為核心的旅游板塊，以“住宅地產(chǎn)投資與開發(fā)、養(yǎng)老地產(chǎn)投資與開發(fā)、物業(yè)管理”三個業(yè)務單元為核心的地產(chǎn)板塊，以“城市酒店投資與經(jīng)營、旅游酒店投資與經(jīng)營、酒店輸出管理、社會餐飲服務”四個業(yè)務單元為核心的酒店板塊，三個業(yè)務板塊組成的新的業(yè)務組合戰(zhàn)略。同時，對各業(yè)務單元之間的關系進行了分析，建立了基于項目的業(yè)務組合模式，并對企業(yè)業(yè)務組合戰(zhàn)略的協(xié)同效應、可行性、優(yōu)越性進行了分析。
[Abstract]:As a strategic pillar industry with low resource consumption, large driving coefficient, multiple employment opportunities and good comprehensive benefits, the tourism industry will become an important engine to promote the stable and rapid growth of Hebei's economy and the new driving force for the promotion of the level of the three industrial development. It also provides a comprehensive solution to the industrial transformation and upgrading of Hebei Province, the new type of urbanization construction. In order to further accelerate the development of Hebei's tourism industry and give full play to its important strategic guidance and driving effect, in order to further accelerate the development of the tourism industry in Hebei, at the end of 2012, under the impetus of the Hebei provincial government, the Hebei group was formally established and established. In this context, the article is focused on the enterprises. Under the framework of the overall thinking of the development strategy of the Hebei LT group, which has been initially formed, the business portfolio strategy of the enterprise is studied and formulated to ensure that the enterprises can continue to develop steadily and orderly according to the established goals.
Taking the Hebei LT group as the research object, this paper studies and analyzes the current situation and problems of the existing business portfolio, the business development environment and the market demand, and puts forward the business combination strategy of the enterprise by using the related theories of business combination strategy and business synergy.
First, through the research and analysis of the current situation of the enterprise itself and the business unit and the business unit, we find out and analyze the unclear development core of the enterprise industry in the existing business portfolio, the poor operating performance, the difficult match with its own asset scale, and the large amount of enterprise resources occupied by the business units with weak profit and profit ability. The business units of enterprises are scattered, the degree of collaboration is low, and the overall competitiveness is poor.
Second, through the analysis of the external political, economic, social and technical macro environment of the enterprise, it is believed that the enterprise has a good external environment and opportunities for development. Through the study of the industry development and future trend of the three business sectors of "tourism, real estate, hotel", three industries with certain tourism resources are found. The possible interaction between the three business sectors of the enterprise has established a good environment foundation. Through the research and analysis of the development conditions of the enterprises, it is believed that the enterprises have some advantages in policy support, brand impact, capital guarantee and strategic cooperation, and the tourism resources and professionals in their own mastery. There is a shortage of talent and so on.
Third, through the analysis of the tourist motivation and demand in the four key developing regions of the "ring capital area, the circular provincial capital area, the Qinhuangdao area, the famous scenic spot area", the demand orientation of the enterprises in different regional markets is determined, that is, the ring capital area should be set up with "tourism holiday, leisure entertainment, cultural science and technology, agricultural sightseeing," The tourism and holiday town, the tourism resort town, the tourist resort town, the tourism resort town, the tourist resort town, should be built to meet the needs of the provincial people's leisure and entertainment and the purchase of second homes. The Qinhuangdao area should create a cruise ship wharf as the theme, characteristic leisure, fitness and entertainment, business exhibition, holiday vacation, high The famous scenic spots should integrate and improve the existing tourist resources in the region, improve the catering accommodation facilities and services, excavate the folk custom, historical and cultural resources, promote the promotion of tourist consumption, and vigorously develop the tourism culture performing business, and establish a "famous scenery". "Point" is the core attraction of tourism complex and tourist holiday town.
Finally, we put forward the choice of the Hebei LT group business portfolio strategy, that is, "investment and management of tourism, investment and management of tourism agriculture, investment and management of tourism culture industry, investment and management of cruise yacht industry" as the core of the tourism sector, with "residential real estate investment and development, pension real estate investment and development, property development, property". Management of the three business units as the core of the real estate sector, with the "Urban Inn investment and operation, investment and operation of the Turisthotellet, hotel output management, social catering services" four business units as the core of the hotel plate, a new business combination of three business sections, and the relationship between the business units Based on the analysis, a project based business combination model is established, and the synergy, feasibility and superiority of the business portfolio strategy are analyzed.

【學位授予單位】：河北工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272

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