本文選題：馬克思消費(fèi)理論　切入點(diǎn)：老年群體　出處：《大連海事大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：人口老齡化是世界性的問題,對(duì)人類社會(huì)產(chǎn)生了深遠(yuǎn)持久的影響。隨著人口老齡化步伐的加快,我國(guó)也已經(jīng)成為世界上老齡化程度較高的國(guó)家之一,預(yù)計(jì)到2055年,我國(guó)老齡化將達(dá)到峰值,老年人口會(huì)達(dá)到4億人(數(shù)據(jù)來(lái)源:《中國(guó)老齡產(chǎn)業(yè)發(fā)展報(bào)告(2016)》)。同時(shí)我國(guó)嚴(yán)重的人口老齡化帶來(lái)的諸多社會(huì)問題,也成為全社會(huì)不得不關(guān)注的話題。而在當(dāng)今隨著"互聯(lián)網(wǎng)+"時(shí)代的來(lái)臨,互聯(lián)網(wǎng)的飛速發(fā)展和普及,使它已經(jīng)成為人們不可或缺的日常工具,不斷潛移默化地改變著人們的生活方式和消費(fèi)方式。雖然近年來(lái),網(wǎng)絡(luò)消費(fèi)市場(chǎng)的主體大多向年輕群體傾斜,但隨著老齡化嚴(yán)重趨勢(shì)的到來(lái),未來(lái)的幾年,老年群體中有錢、有閑者的比例會(huì)提高,具有人機(jī)融合能力和接受網(wǎng)絡(luò)消費(fèi)的老年群體數(shù)量也會(huì)大幅度提高,其在網(wǎng)絡(luò)消費(fèi)市場(chǎng)中的地位和份額將會(huì)不斷提升,網(wǎng)絡(luò)消費(fèi)市場(chǎng)的結(jié)構(gòu)也將發(fā)生較大地改變。因此為了積極應(yīng)對(duì)人口老齡化的挑戰(zhàn),構(gòu)建和諧積極的銀發(fā)社會(huì),這就需要發(fā)揮互聯(lián)網(wǎng)在推動(dòng)積極老齡化社會(huì)建設(shè)過程中的作用。讓老年人搭上"互聯(lián)網(wǎng)+"的快車,深度發(fā)掘老年消費(fèi)群體拉動(dòng)內(nèi)需的巨大潛力。馬克思的消費(fèi)理論作為馬克思經(jīng)濟(jì)思想的重要組成部分,通過對(duì)傳統(tǒng)政治經(jīng)濟(jì)學(xué)者的批判,多角度、多方面地闡述了消費(fèi)的一般理論及內(nèi)涵,運(yùn)用唯物辯證法高度概括了消費(fèi)與生產(chǎn)、分配、交換的辯證關(guān)系、消費(fèi)的本質(zhì)及最終目的,形成了一套系統(tǒng)鮮明的消費(fèi)理論。因此本文以馬克思的消費(fèi)理論作為開發(fā)我國(guó)老年網(wǎng)絡(luò)消費(fèi)市場(chǎng)的重要理論依據(jù),通過調(diào)查研究深入剖析我國(guó)老年群體網(wǎng)絡(luò)消費(fèi)的基本情況,發(fā)現(xiàn)老年群體在網(wǎng)絡(luò)消費(fèi)過程中存在互聯(lián)網(wǎng)技能不足、老齡網(wǎng)絡(luò)市場(chǎng)發(fā)展滯后、電子商務(wù)服務(wù)質(zhì)量和企業(yè)營(yíng)銷策略等方面存在問題,并在分析原因的基礎(chǔ)上發(fā)掘促進(jìn)老年群體網(wǎng)絡(luò)消費(fèi)的對(duì)策。通過老年群體自身、政府、網(wǎng)絡(luò)平臺(tái)、企業(yè)以及社區(qū)的參與及努力,拓寬我國(guó)老年人的網(wǎng)絡(luò)消費(fèi)市場(chǎng),既實(shí)現(xiàn)消費(fèi)拉動(dòng)經(jīng)濟(jì)增長(zhǎng)的巨大作用、調(diào)整產(chǎn)業(yè)結(jié)構(gòu)實(shí)現(xiàn)國(guó)民經(jīng)濟(jì)轉(zhuǎn)型的目標(biāo),又能夠改善老年人的消費(fèi)結(jié)構(gòu)、提高老年群體的生活水平,從而為老年群體營(yíng)造更加舒適、便捷、豐富的晚年生活。
[Abstract]:Population aging is a worldwide problem, which has a profound and lasting impact on human society. With the accelerated pace of population aging, China has also become one of the countries with a high degree of aging in the world. It is expected that by 2055, China's aging population will reach a peak, and the elderly population will reach 400 million people (data source: China Aging Industry Development report 2016). At the same time, there are many social problems brought about by the serious aging of the population in China. And with the advent of the "Internet" era, the rapid development and popularization of the Internet has become an indispensable daily tool for people. Although in recent years, the main body of the online consumer market has tilted to the young group, but with the arrival of the serious trend of aging, the elderly group will have money in the next few years. The proportion of idle people will increase, and the number of elderly people who have the ability of human-computer integration and accepting Internet consumption will also be greatly increased, and their status and share in the online consumer market will continue to increase. The structure of the online consumer market will also be greatly changed. Therefore, in order to actively respond to the challenge of the aging population and build a harmonious and active society with silver hair, This requires giving full play to the role of the Internet in promoting the construction of an active aging society. As an important part of Marx's economic thought, Marx's consumption theory, by criticizing traditional political and economic scholars, This paper expounds the general theory and connotation of consumption in many aspects, and generalizes the dialectical relationship between consumption and production, distribution and exchange, the essence and ultimate purpose of consumption by means of materialist dialectics. Therefore, this paper takes Marx's consumption theory as the important theoretical basis for the development of our country's network consumption market for the elderly, and deeply analyzes the basic situation of the network consumption of the elderly population in our country through investigation and research. It is found that the elderly have some problems in the process of internet consumption, such as insufficient Internet skills, lagging behind in the development of the aged network market, the quality of e-commerce service and the marketing strategy of enterprises, etc. On the basis of the analysis of the reasons, this paper explores the countermeasures to promote the network consumption of the elderly groups. Through the participation and efforts of the elderly groups themselves, the government, the network platform, enterprises and the community, we can broaden the network consumption market of the elderly in our country. It can not only realize the enormous role of consumption to stimulate economic growth, adjust the industrial structure to realize the goal of national economic transformation, but also improve the consumption structure of the elderly and improve the living standards of the elderly, thus creating a more comfortable environment for the elderly. Convenient, rich life in old age.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：D669.6

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