本文關(guān)鍵詞： 男女平等 女性形象 社會地位 傳播效果　出處：《大連理工大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：VTV1是越南中央電視臺新聞綜合頻道,1970年9月7日正式開播,提供多渠道多方面的信息,包含政治、經(jīng)濟、文化和社會等各方面。每天早上5：30播出的晨間新聞是目前僅次于日本的全球最早播出的晨間電視新聞(NHK的早安日本,逢周一至周五早上四點開始播出,是目前全球最早播出的晨間電視新聞)。經(jīng)歷40多年的發(fā)展,在全球化的進程中,VTV1正努力開發(fā)更多社會項目,特別是關(guān)于社會緊迫的問題。 女性形象類電視節(jié)目從1998年開始播出并受到VTV1領(lǐng)導(dǎo)的大力支持。從摸索階段至今,VTV1女性形象類電視節(jié)目組不斷推出多樣高質(zhì)量女性形象類節(jié)目,如：《前進中的越南婦女》、《新生活》、《婦女與生活》、《建立幸福家庭的人》、《文化與社會》等,其中《前進中的越南婦女》是越南中央電視臺所有關(guān)于女性形象節(jié)目中最受觀眾喜愛的欄目,也是中央電視臺的一個品牌節(jié)目。 本文主要運用定性與定量相結(jié)合的研究方法中的調(diào)查問卷研究法,通過分析有效問卷中的467份來推出具有普遍性的規(guī)律。在眾多關(guān)于男女平等、女性社會形象類的電視宣傳節(jié)目中,本文選擇了深受越南觀眾關(guān)注的《前進中的越南婦女》做為闡述剖析的重點案例�！肚斑M中的越南婦女》是一個具有學(xué)術(shù)性的女性形象類電視節(jié)目,在多年的播出過程中給觀眾留下了深刻印象。本文在陳述《前進中的越南婦女》的設(shè)計與開發(fā)過程中,探討了該節(jié)目采取的傳播方法及節(jié)目設(shè)計理念。本文運用問卷調(diào)查,發(fā)現(xiàn)并了解觀眾對節(jié)目的滿意度及其他情況。對問卷的結(jié)果進行整理和分析后,初步探討了節(jié)目現(xiàn)存的問題。本文以《前進中的越南婦女》的傳播效果分析為主題,分別探討了節(jié)目內(nèi)容和傳播效果。在分析節(jié)目文本內(nèi)容的同時,分別對節(jié)目受眾以及社會傳播效果進行研究,指出了越南中央電視臺《前進中的越南婦女》節(jié)目的優(yōu)點與缺點,并為《前進中的越南婦女》節(jié)目今后發(fā)展提供了建設(shè)性建議。
[Abstract]:VTV1 is a comprehensive news channel of Vietnam Central Television, which was officially launched in September 7th 1970. It provides a wide range of information, including political and economic information. Cultural and social aspects. The morning news broadcast at 5:30 every day is the first morning television news broadcast in the world next to Japan. Good morning to NHK. Broadcast every Monday to Friday at 4am, is the world's first morning television news. After more than 40 years of development, in the process of globalization, VTV1 is working to develop more social projects. Especially about the pressing social problems. The female image TV program began to broadcast in 1998 and has been strongly supported by the leadership of VTV1. The VTV1 female image TV program group has continuously launched various kinds of high-quality female image programs, such as "Vietnamese Women in Progress", "New Life", "Women and Life", "people who build a Happy Family". "Culture and Society", among them, "Vietnamese Women in Progress" is the most popular program of all the programs on the female image of CCTV, and it is also a brand program of CCTV. This paper mainly uses qualitative and quantitative research methods of questionnaire research, through the analysis of 467 effective questionnaires to develop a universal law. In many about equality between men and women. Women in the social image of television propaganda programs. This paper chooses the Vietnamese Women in Progress, which is deeply concerned by the Vietnamese audience, as the key case to explain the analysis. "the Vietnamese Women in the Progress" is an academic female image TV program. In many years of broadcast process left a deep impression on the audience. This article in the presentation of the "Vietnamese Women in Progress" in the design and development process. This paper discusses the communication methods and program design concepts adopted by the program. This paper uses questionnaires to find out and understand the audience's satisfaction with the program and other situations. After sorting out and analyzing the results of the questionnaire. This paper focuses on the analysis of the communication effect of "the Vietnamese Women in Progress", and discusses the program content and the communication effect respectively. At the same time, it analyzes the content of the program text. This paper studies the program audience and the effect of social communication, and points out the advantages and disadvantages of the program "Vietnamese Women in the Progress" of Vietnam Central Television. It also provides constructive suggestions for the future development of Vietnamese Women in Progress.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G229.333

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