【摘要】：隨著國(guó)家政策對(duì)房地產(chǎn)業(yè)的調(diào)控，旅游房地產(chǎn)這一由房地產(chǎn)業(yè)和旅游業(yè)相互融合產(chǎn)生的邊緣性產(chǎn)業(yè)迎來了國(guó)內(nèi)的投資熱潮，國(guó)內(nèi)居民生活水平的提高以及對(duì)生活品質(zhì)提升的追求使得旅游房地產(chǎn)進(jìn)入了大眾的視野，其中濱海旅游房地產(chǎn)頗受消費(fèi)者青睞，因此對(duì)其價(jià)格影響因素進(jìn)行研究無(wú)論是在理論還是實(shí)踐上都變得尤為必要。本文按照提出問題分析理論基礎(chǔ)構(gòu)建特征價(jià)格模型 實(shí)證研究得到結(jié)論的研究思路展開了研究，研究的主要內(nèi)容有以下幾點(diǎn)： （1）通過對(duì)Hedonic理論在國(guó)內(nèi)外發(fā)展情況、使用條件以及理論基礎(chǔ)等問題的梳理總結(jié)，確定能否采用特征價(jià)格模型分析濱海旅游房地產(chǎn)的價(jià)格影響因素。 （2）選取濱海旅游房地產(chǎn)的價(jià)格特征指標(biāo)體系，構(gòu)建濱海旅游房地產(chǎn)的價(jià)格模型。結(jié)合國(guó)內(nèi)外研究成果，在綜合考慮三亞濱海旅游房地產(chǎn)各種影響因素的實(shí)際情況后，選取影響濱海旅游房地產(chǎn)價(jià)格的特征變量，構(gòu)建其價(jià)格特征的指標(biāo)體系，并得到特征價(jià)格的基本模型。 （3）確定濱海旅游房地產(chǎn)特征價(jià)格模型的最優(yōu)函數(shù)形式。以三亞38個(gè)濱海旅游房地產(chǎn)項(xiàng)目1583個(gè)樣本數(shù)據(jù)為例進(jìn)行實(shí)證研究。運(yùn)用SPSS18.0對(duì)樣本數(shù)據(jù)進(jìn)行分析處理，比較線性模型、對(duì)數(shù)模型和半對(duì)數(shù)模型三種模型的統(tǒng)計(jì)結(jié)果，選取濱海旅游房地產(chǎn)特征價(jià)格模型的最佳函數(shù)形式。 （4）分析濱海旅游房地產(chǎn)的價(jià)格影響因素。借助得到的濱海旅游房地產(chǎn)的特征價(jià)格模型確定濱海旅游房地產(chǎn)價(jià)格的顯著性影響因素。 本文以特征價(jià)格模型的相關(guān)理論為基礎(chǔ)，構(gòu)建出濱海旅游房地產(chǎn)的特征價(jià)格模型，并選取三亞濱海旅游房地產(chǎn)市場(chǎng)作為實(shí)例，最終確定了濱海旅游房地產(chǎn)特征價(jià)格模型的函數(shù)形式和主要價(jià)格影響因素。通過對(duì)以上幾個(gè)方面的問題研究，，最終得到了如下結(jié)論： （1）因?yàn)I海旅游房地產(chǎn)市場(chǎng)滿足特征價(jià)格模型的適用條件，故可以采用特征價(jià)格模型對(duì)濱海旅游房地產(chǎn)的價(jià)格進(jìn)行研究。 （2）結(jié)合國(guó)內(nèi)外研究成果，篩選出影響濱海旅游房地產(chǎn)價(jià)格的14個(gè)特征變量，構(gòu)成了濱海旅游房地產(chǎn)的特征變量指標(biāo)體系。 （3）在對(duì)線性模型、半對(duì)數(shù)模型以及對(duì)數(shù)模型進(jìn)行統(tǒng)計(jì)分析和檢驗(yàn)對(duì)比的基礎(chǔ)上，確定了濱海旅游房地產(chǎn)特征價(jià)格模型的函數(shù)形式——對(duì)數(shù)模型，并得到了濱海旅游房地產(chǎn)的特征價(jià)格方程。 （4）確定了濱海旅游房地產(chǎn)價(jià)格的顯著性影響因素共有9個(gè)，分別為：建筑面積、項(xiàng)目升值潛力、海景品質(zhì)、配套設(shè)施、裝修程度、周邊旅游資源/景點(diǎn)數(shù)目、房齡、綠化率、容積率。
[Abstract]:With the regulation of the real estate industry by national policies, tourism real estate, a marginal industry produced by the integration of the real estate industry and the tourism industry, has ushered in a domestic investment boom. With the improvement of living standard and the pursuit of improving the quality of life, the tourism real estate has entered the public view, among which the coastal tourism real estate is favored by the consumers. Therefore, it is necessary to study the influencing factors of price both in theory and practice. In this paper, according to the theoretical basis of problem analysis, the conclusion of the empirical study of characteristic price model is studied. The main contents of the research are as follows: (1) through combing and summarizing the development of Hedonic theory at home and abroad, the conditions of use and the theoretical basis, etc. Determine whether the characteristic price model can be used to analyze the factors affecting the price of coastal tourism real estate. (2) select the price characteristic index system of coastal tourism real estate, and construct the price model of coastal tourism real estate. Combined with the domestic and foreign research results, after considering the actual situation of various influencing factors of the coastal tourism real estate in Sanya, this paper selects the characteristic variables that affect the price of the coastal tourism real estate, and constructs the index system of the price characteristics of the coastal tourism real estate. The basic model of characteristic price is obtained. (3) the optimal function of the characteristic price model of coastal tourism real estate is determined. Taking 38 coastal tourism real estate projects in Sanya as an example, 1583 sample data are taken as an example. The statistical results of linear model, logarithmic model and semi-logarithmic model are compared by using SPSS18.0 to analyze and process the sample data. Select the best function form of the characteristic price model of coastal tourism real estate. (4) analyze the influencing factors of the price of coastal tourism real estate. With the help of the characteristic price model of coastal tourism real estate, the significant factors affecting the price of coastal tourism real estate are determined. Based on the theory of characteristic price model, this paper constructs the characteristic price model of coastal tourism real estate, and selects Sanya Binhai tourism real estate market as an example. Finally, the function form and main price influencing factors of coastal tourism real estate characteristic price model are determined. Through the study of the above aspects, the following conclusions are obtained: (1) because the coastal tourism real estate market meets the applicable conditions of the characteristic price model, So we can use the characteristic price model to study the price of coastal tourism real estate. (2) combined with the domestic and foreign research results, we can screen out 14 characteristic variables that affect the price of coastal tourism real estate. The characteristic variable index system of coastal tourism real estate is constructed. (3) on the basis of statistical analysis and comparison of linear model, semi-logarithmic model and logarithmic model, The logarithmic model of the characteristic price model of coastal tourism real estate is determined, and the characteristic price equation of coastal tourism real estate is obtained. (4) there are nine significant factors affecting the price of coastal tourism real estate. They are: building area, project appreciation potential, sea view quality, supporting facilities, decoration degree, the number of surrounding tourist resources / scenic spots, housing age, green rate, volume ratio.
【學(xué)位授予單位】：上海大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F299.27;F224

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