本文選題：商業(yè)地產(chǎn) + 城市綜合體��； 參考：《南京財(cái)經(jīng)大學(xué)》2013年碩士論文

【摘要】：從2002年開(kāi)始，我國(guó)商業(yè)地產(chǎn)業(yè)蓬勃發(fā)展，興起了一輪又一輪的開(kāi)發(fā)高潮，尤其是在沿海地區(qū)發(fā)展更為迅速。隨后各地地方政府均看到了商業(yè)地產(chǎn)給各地發(fā)展所帶來(lái)的商機(jī)，紛紛投入巨資發(fā)展大型或超大型的商業(yè)地產(chǎn)建筑群，而其中又以城市綜合體最為典型。伴隨著我國(guó)經(jīng)濟(jì)社會(huì)發(fā)展水平的不斷提高和不斷加快的城市化進(jìn)程，城市綜合體所具有的復(fù)合性功能、多樣化空間的特點(diǎn)，很符合我國(guó)城市發(fā)展的現(xiàn)狀。而且由于我國(guó)房地產(chǎn)市場(chǎng)的階段性調(diào)整相對(duì)飽和，資產(chǎn)類、經(jīng)營(yíng)類商業(yè)不動(dòng)產(chǎn)特別是城市綜合體無(wú)疑將成為刺激消費(fèi)、帶動(dòng)經(jīng)濟(jì)發(fā)展的發(fā)動(dòng)機(jī)，同時(shí)也會(huì)成為我國(guó)城市化的主力引擎和所在城市的形象和名片。 對(duì)于城市綜合體來(lái)說(shuō)，業(yè)態(tài)組合是其規(guī)劃的重點(diǎn)，業(yè)態(tài)組合在綜合體開(kāi)發(fā)階段就要開(kāi)始解決，要首先確定好綜合體的主力店、主業(yè)態(tài)，，然后再采用在各業(yè)態(tài)間建立互相依存的關(guān)系來(lái)最終達(dá)到實(shí)現(xiàn)各業(yè)態(tài)優(yōu)勢(shì)互補(bǔ)的目的，并使消費(fèi)者在綜合體內(nèi)享受到優(yōu)質(zhì)的完善的服務(wù)同時(shí)滿足消費(fèi)者的消費(fèi)欲望，還給開(kāi)發(fā)商、商家等相關(guān)利益主體帶來(lái)回報(bào)，這就涉及到城市綜合體內(nèi)如何進(jìn)行業(yè)態(tài)組合的問(wèn)題。因此，本文主要從商業(yè)地產(chǎn)的角度對(duì)城市綜合體及其業(yè)態(tài)組合進(jìn)行研究。 首先，本文以相關(guān)文獻(xiàn)資料和書(shū)籍所獲得的資料為基礎(chǔ)，基于以上背景首先展開(kāi)了對(duì)商業(yè)地產(chǎn)的基礎(chǔ)性質(zhì)的研究，研究了國(guó)外商業(yè)地產(chǎn)的發(fā)展和國(guó)內(nèi)商業(yè)地產(chǎn)的現(xiàn)狀，歸納了商業(yè)地產(chǎn)在城市中的基礎(chǔ)地位。接著研究了城市綜合體發(fā)展現(xiàn)狀及業(yè)態(tài)問(wèn)題，對(duì)城市綜合體功能類別進(jìn)行了分析，并對(duì)國(guó)內(nèi)城市綜合體的發(fā)展歷程和當(dāng)代城市綜合體的發(fā)展模式進(jìn)行了闡述。本文的核心內(nèi)容可以說(shuō)是從創(chuàng)新的視角分別以分工理論和范圍經(jīng)濟(jì)理論作為理論支撐，從模型角度對(duì)城市綜合體業(yè)態(tài)多元化發(fā)展戰(zhàn)略以及業(yè)態(tài)存在著相互協(xié)調(diào)和配合關(guān)系進(jìn)行了解釋說(shuō)明，同時(shí)分析了主要業(yè)態(tài)的經(jīng)濟(jì)特征，并以城市綜合體代表——北京“金源MALL”和部分典型的國(guó)內(nèi)城市綜合體案例為實(shí)例進(jìn)行相關(guān)分析，最終在總結(jié)前文分析的基礎(chǔ)上歸納出結(jié)論并對(duì)未來(lái)城市綜合體進(jìn)行合理業(yè)態(tài)組合給出了相關(guān)建議。
[Abstract]:Since 2002, the commercial real estate industry of our country has developed vigorously, and the development climax has been rising again and again, especially in the coastal areas. Then the local governments saw the business opportunities brought by commercial real estate and invested a lot of money in the development of large or super-large commercial real estate buildings, among which the urban complex is the most typical. With the continuous improvement of the level of economic and social development in China and the accelerating process of urbanization, the urban complex has the characteristics of complex function and diversified space, which is in line with the present situation of urban development in China. Moreover, due to the relative saturation of the stage adjustment of the real estate market in our country, the assets, business real estate, especially the urban complex, will undoubtedly become the engine to stimulate consumption and drive economic development. At the same time, it will also become the main engine of urbanization in China and the image and business card of the city in which it is located. For urban complexes, the combination of industry forms is the focus of its planning, and it will begin to be solved at the stage of complex development. First of all, we should determine the main store and the main business form of the complex, and then we should establish an interdependent relationship among the various business forms in order to finally achieve the goal of complementing the advantages of the various business forms. And make consumers enjoy high quality and perfect service in the complex and satisfy the consumer's consumption desire, and bring return to the developers, merchants and other related stakeholders, which involves how to carry out the combination of business forms in the urban complex. Therefore, this paper mainly studies the urban complex and its portfolio from the angle of commercial real estate. Firstly, this paper is based on the relevant literature and books. Based on the above background, this paper firstly studies the basic nature of commercial real estate, studies the development of foreign commercial real estate and the present situation of domestic commercial real estate, and sums up the basic position of commercial real estate in the city. Then it studies the status quo of urban complex development and its status, analyzes the functional categories of urban complex, and expounds the development process of urban complex in China and the development mode of contemporary urban complex. The core content of this paper can be said to be from the perspective of innovation with the theory of division of labor and the theory of scope economy as the theoretical support. From the angle of model, this paper explains the diversified development strategy of urban complex and its coordination and coordination, and analyzes the economic characteristics of the main business forms. And taking the representative of urban complex Beijing Jinyuan tell and some typical cases of domestic urban complex as examples to carry on the correlation analysis. Finally, on the basis of summing up the above analysis, the conclusion is concluded and the relevant suggestions are given for the rational combination of the future urban complex.
【學(xué)位授予單位】：南京財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F299.23

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 信健;商業(yè)地產(chǎn)投資回收期的影響因素研究[D];太原理工大學(xué);2015年

本文編號(hào)：1994708