本文選題：券商 + 中信證券　； 參考：《西北大學(xué)》2013年碩士論文

【摘要】：在我國,證券經(jīng)紀(jì)業(yè)務(wù)一直以傳統(tǒng)的通道模式為主要贏利點(diǎn),而隨著經(jīng)濟(jì)形勢的轉(zhuǎn)變和資本市場制度的完善,證券經(jīng)紀(jì)業(yè)務(wù)的內(nèi)外部環(huán)境發(fā)生了重大的變化,原有的經(jīng)紀(jì)業(yè)務(wù)經(jīng)營模式不能滿足證券公司目前發(fā)展的需要,迫使我國證券公司經(jīng)紀(jì)業(yè)務(wù)探索新的經(jīng)營模式和盈利方式,以改善證券經(jīng)紀(jì)業(yè)務(wù)所面臨的不利局面。 中信證券作為我國券商行業(yè)的龍頭企業(yè),雖然其經(jīng)紀(jì)業(yè)務(wù)一直處于行業(yè)領(lǐng)先地位,但也無法避免證券市場波動所帶來的風(fēng)險(xiǎn)。在一系列證券公司創(chuàng)新制度相繼出臺,中信證券自身發(fā)展戰(zhàn)略發(fā)生轉(zhuǎn)變之際,研究中信證券經(jīng)紀(jì)業(yè)務(wù)轉(zhuǎn)型方向,使中信證券經(jīng)紀(jì)業(yè)務(wù)擺脫靠天吃飯的格局,為中信證券經(jīng)紀(jì)業(yè)務(wù)保持行業(yè)領(lǐng)先提供一定理論基礎(chǔ)。 本文通過對中信證券經(jīng)紀(jì)業(yè)務(wù)發(fā)展現(xiàn)狀的研究,從國內(nèi)宏觀經(jīng)濟(jì)形勢、證券市場行情、證券制度發(fā)展等多方面探討證券經(jīng)紀(jì)業(yè)務(wù)轉(zhuǎn)型的必要性,對比中信證券與國內(nèi)其他證券公司在經(jīng)紀(jì)業(yè)務(wù)方面的優(yōu)劣勢,結(jié)合相關(guān)經(jīng)紀(jì)業(yè)務(wù)創(chuàng)新理論,借鑒國外證券公司經(jīng)紀(jì)業(yè)務(wù)發(fā)展模式的成功經(jīng)驗(yàn),對中信證券經(jīng)紀(jì)業(yè)務(wù)轉(zhuǎn)型提出相關(guān)建議,進(jìn)而為國內(nèi)其他證券公司經(jīng)紀(jì)業(yè)務(wù)轉(zhuǎn)型提供參考。
[Abstract]:In our country, the traditional channel mode has been the main profit point in the securities brokerage business. With the change of the economic situation and the perfection of the capital market system, the internal and external environment of the securities brokerage business has changed greatly. The original business mode of brokerage business can not meet the needs of the current development of securities companies, forcing our country's securities companies to explore new business models and profit ways in order to improve the unfavorable situation faced by securities brokerage business. CITIC Securities is the leading enterprise in the securities industry in China. Although its brokerage business has been in the leading position, it can not avoid the risks brought by the fluctuation of the securities market. At a time when a series of innovative systems of securities companies have been introduced and the development strategy of CITIC Securities has changed, we have studied the transformation direction of CITIC Securities Brokerage Business, so that CITIC Securities Broking Business can get rid of the pattern of relying on heaven to feed itself. CITIC securities brokerage business to maintain industry leadership to provide a certain theoretical basis. Through the research on the current situation of CITIC securities brokerage business, this paper discusses the necessity of securities brokerage business transformation from the aspects of domestic macroeconomic situation, stock market price, securities system development and so on. Comparing the advantages and disadvantages of CITIC Securities and other domestic securities companies in the brokerage business, combining with the relevant brokerage innovation theory, using the successful experience of the foreign securities company brokerage business development model for reference, This paper puts forward some suggestions on the transformation of CITIC Securities Brokerage Business, and then provides reference for other domestic securities companies to transform their brokerage business.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F832.51

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本文編號：1900058