本文選題：人壽保險(xiǎn) + 個(gè)人代理人　； 參考：《華東理工大學(xué)》2013年碩士論文

【摘要】：對(duì)于任何一個(gè)企業(yè)來說,人力資源是一切資源中最為寶貴的資源,是第一資源。如果說制造業(yè)等第二產(chǎn)業(yè)更多以其生產(chǎn)的有形產(chǎn)品本身的優(yōu)劣來吸引客戶的話,那么,作為金融服務(wù)業(yè)的人壽保險(xiǎn)行業(yè),因其保險(xiǎn)產(chǎn)品具有：1)人壽保險(xiǎn)商品是一種無形商品；2)購(gòu)買者的需求具有潛在性；3)壽險(xiǎn)商品主要是被推銷出去的等不同于其它大部分實(shí)體產(chǎn)品的獨(dú)有特性,就決定了壽險(xiǎn)公司除了設(shè)計(jì)和提供優(yōu)質(zhì)的無形產(chǎn)品外,更重要的是需要通過保險(xiǎn)推銷人員這個(gè)載體將保險(xiǎn)產(chǎn)品生動(dòng)的介紹給客戶并推銷出去。也可以說,人壽保險(xiǎn)公司提供的服務(wù)本身就是一種產(chǎn)品,其服務(wù)質(zhì)量的好壞直接影響著保險(xiǎn)產(chǎn)品的銷售情況。 大家知道,中國(guó)壽險(xiǎn)業(yè)發(fā)展至今,產(chǎn)品高度同質(zhì)化的問題越來越嚴(yán)重,服務(wù)就成為了影響客戶消費(fèi)決策的最主要因素。因此,如何將同質(zhì)化程度極高的保險(xiǎn)產(chǎn)品銷售出去,考驗(yàn)著保險(xiǎn)銷售渠道的選擇和推銷人員的服務(wù)技能和服務(wù)水平。 工作滿意度直接影響著員工的工作行為和工作業(yè)績(jī),工作滿意度也影響著員工的離職率。所以我擬從影響個(gè)人代理人工作滿意度的相關(guān)因子入手,以TP人壽保險(xiǎn)有限公司A中心支公司個(gè)人代理人這個(gè)群體的工作滿意度情況為樣本,找出影響其工作滿意度的重要因子和形成原因,并從公司現(xiàn)行制度出發(fā),給出合理地、具有針對(duì)性的個(gè)人代理人工作滿意度提升策略。
[Abstract]:For any enterprise, human resource is the most precious resource and the first resource. If the secondary industries, such as manufacturing, attract customers more by the advantages and disadvantages of the tangible products they produce, then, as the financial services industry, the life insurance industry, Because its insurance products have 1: 1) Life insurance commodities are an intangible commodity. (2) the demand of buyers has potential. 3) Life insurance commodities are mainly marketed, and so on, which are different from the unique characteristics of most other physical products. It is decided that in addition to designing and providing high quality intangible products, life insurance companies need to introduce the insurance products vividly to customers and sell them out through the carrier of insurance promoters. It can also be said that the service provided by the life insurance company itself is a kind of product, and the quality of its service directly affects the sales situation of the insurance product. As we all know, with the development of China's life insurance industry, the problem of high homogeneity of products is becoming more and more serious. Service has become the most important factor that affects the consumer's consumption decision. Therefore, how to sell the highly homogenized insurance products will test the choice of the insurance sales channels and the service skills and service level of the salespeople. Job satisfaction directly affects the employee's work behavior and performance, and the job satisfaction also affects the employee's turnover rate. Therefore, I intend to start with the relevant factors that affect the job satisfaction of individual agents, and take the work satisfaction of the group of individual agents of the A Central Branch of TP Life Insurance Co., Ltd., as a sample. This paper finds out the important factors and causes that affect the job satisfaction, and from the current system of the company, gives a reasonable and targeted personal agent job satisfaction promotion strategy.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272.92;F842.3

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