本文關(guān)鍵詞： 券商 財(cái)富管理 轉(zhuǎn)型 經(jīng)紀(jì)業(yè)務(wù)　出處：《上海外國語大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：二十多年來，中國資本市場發(fā)展迅速，證券市場作為金融舞臺(tái)上主要角色，占據(jù)重要的地位。相較于國外成熟資本市場，中國證券市場成立時(shí)間較短且經(jīng)過轉(zhuǎn)軌，市場投資環(huán)境存在特殊的不確定性。長期以來傳統(tǒng)通道業(yè)務(wù)都是券商主營業(yè)務(wù)之一，股票手續(xù)費(fèi)收入是券商最重要的利潤。但是隨著經(jīng)濟(jì)發(fā)展，金融環(huán)境的競爭日趨激烈，銀行、保險(xiǎn)等非券商機(jī)構(gòu)發(fā)展迅速，對券商資源虎視眈眈。并由于金融全球化、網(wǎng)絡(luò)的發(fā)展、財(cái)富的積聚、客戶需求的提高，使得券商傳統(tǒng)經(jīng)紀(jì)業(yè)務(wù)進(jìn)入瓶頸期，證券業(yè)發(fā)展正在接受前所未有的挑戰(zhàn)。如何在政策、行情、盈利模式等方面受到限制和約束的情況下，尋求創(chuàng)新與轉(zhuǎn)型是券商刻不容緩的考慮。 中國券商從傳統(tǒng)經(jīng)紀(jì)業(yè)務(wù)向財(cái)富管理轉(zhuǎn)型是企業(yè)在創(chuàng)新道路上打造一個(gè)綜合金融服務(wù)平臺(tái)的長期路程，這不僅是業(yè)務(wù)模式的轉(zhuǎn)型，也是產(chǎn)品調(diào)整、后臺(tái)系統(tǒng)建設(shè)和人才體系的重構(gòu)。在此過程中，券商必須借鑒國內(nèi)外優(yōu)秀財(cái)富管理經(jīng)驗(yàn)，結(jié)合我國政策和市場需求、時(shí)代契機(jī)、競爭優(yōu)勢，，積極促進(jìn)產(chǎn)品多元化發(fā)展，通過細(xì)分市場對客戶群體提供差異化專業(yè)服務(wù)，參與到金融業(yè)主流發(fā)展的構(gòu)建中去，鞏固證券在多層次資本市場上的重要地位，不斷提高我國券商的核心競爭力。 本文將采用理論與實(shí)際相結(jié)合的方法，通過以下5個(gè)方面來研究：①介紹中國證券業(yè)發(fā)展概況。②對經(jīng)紀(jì)業(yè)務(wù)發(fā)展現(xiàn)狀和問題進(jìn)行系統(tǒng)性分析，提出轉(zhuǎn)型必要性。③介紹財(cái)富管理轉(zhuǎn)型背景及國內(nèi)外財(cái)富管理之路。④用案例分析的方法，通過國泰君安證券在財(cái)富管理轉(zhuǎn)型的具體實(shí)踐進(jìn)一步細(xì)化券商的轉(zhuǎn)型成效。⑤對全文研究進(jìn)行總結(jié)，并提出轉(zhuǎn)型過程存在的問題和前景。 事實(shí)上對于整個(gè)行業(yè)而言，券商的財(cái)富管理轉(zhuǎn)型最終將改變整個(gè)證券業(yè)的商業(yè)模式。而變革的最終，將引領(lǐng)行業(yè)更沉著地面對未來世界的資本市場種種金融危機(jī)的沖擊。提高市場監(jiān)管控制風(fēng)險(xiǎn)，擬定正確有效的競爭策略，對于深化我國金融改革無疑具有啟示意義。
[Abstract]:Over the past 20 years, China's capital market has developed rapidly, and the securities market, as a major role in the financial arena, occupies an important position. There is special uncertainty in the market investment environment. For a long time, the traditional channel business has been one of the main businesses of securities companies, and the income from stock handling fees is the most important profit of securities companies. However, with the development of economy, the competition in the financial environment is becoming more and more fierce. Non-brokerage institutions, such as banks and insurance companies, are developing rapidly and are eyeing securities firms' resources covetously. Due to financial globalization, the development of the network, the accumulation of wealth and the improvement of customer demand, the traditional brokerage business of securities firms has entered a bottleneck period. The development of the securities industry is facing unprecedented challenges. How to seek innovation and transformation is an urgent consideration for securities firms under the constraints of policies, prices, profit models, etc. The transformation of Chinese securities firms from traditional brokerage to wealth management is a long-term journey for enterprises to build a comprehensive financial service platform on the road of innovation. This is not only the transformation of business models, but also the adjustment of products. In this process, brokers must learn from the outstanding wealth management experience at home and abroad, combine our country's policy and market demand, the opportunity of the times, competitive advantage, actively promote the diversified development of products. Through the subdivision of the market to provide differentiated professional services to customer groups, to participate in the construction of the mainstream development of the financial industry, to consolidate the important position of securities in the multi-level capital market, and to continuously improve the core competitiveness of Chinese securities companies. This paper will adopt the method of combining theory with practice, through the following five aspects to study the development of securities industry in China. 2. Systematically analyze the current situation and problems of the development of brokerage business. (3) introducing the background of the transition of wealth management and the way of wealth management at home and abroad by case study. Through the specific practice of Guotai Junan Securities in the wealth management transformation, the paper further refines the transformation effect of securities firms. 5, summarizes the full text research, and puts forward the problems and prospects of the transition process. In fact, for the industry as a whole, the wealth management transformation of securities firms will ultimately change the business model of the entire securities industry. It will lead the industry to face the impact of various financial crises in the capital market of the future world more calmly. Improving market supervision and controlling risks and drawing up correct and effective competitive strategies will undoubtedly have enlightening significance for deepening the financial reform of our country.
【學(xué)位授予單位】：上海外國語大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F832.51

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