本文關(guān)鍵詞： 房地產(chǎn) 項目管理 前期質(zhì)量控制　出處：《西北大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：房地產(chǎn)企業(yè)良性發(fā)展的核心是資本運作的能力和產(chǎn)品質(zhì)量的管控,項目前期質(zhì)量控制管理是當(dāng)前房地產(chǎn)企業(yè)核心競爭力的一部分。SJGJ置業(yè)集團作為一家有著十五年的房地產(chǎn)開發(fā)歷史的專業(yè)公司,變革和創(chuàng)新是公司生存的法則,構(gòu)筑項目前期質(zhì)量管理體系作為企業(yè)核心競爭力的一部分顯得非常必要和迫切。前期質(zhì)量管理的意義在于整合了房地產(chǎn)企業(yè)核心部門成本部、營銷部、技術(shù)部、工程部的交集并且貫穿于產(chǎn)品生產(chǎn)的全過程。本文對房地產(chǎn)項目開發(fā)過程中的特點研究出發(fā),抓住對項目質(zhì)量有影響的關(guān)鍵節(jié)點,整合影響項目質(zhì)量的關(guān)鍵項,對其進行分析。在通過對工商管理課程的理論知識和實際情況相結(jié)合,得出通過在項目開展前期運用管理手段提高項目質(zhì)量的一些方法。SJGJ公司如何打造自己的核心競爭力,在市場競爭中立于不敗之地,加強和優(yōu)化前期質(zhì)量管理是必不可少的。 本研究分析了目前我國房地產(chǎn)企業(yè)前期質(zhì)量控制的主要問題,分析了SJGJ尊園項目前期質(zhì)量控制現(xiàn)狀及問題分析。SJGJ尊園項目前期質(zhì)量管理多集中于施工階段、未正真有效納入質(zhì)量管理環(huán)節(jié)、公司沒有完整的技術(shù)平臺。本研究提出了SJGJ尊園項目前期質(zhì)量管理優(yōu)化方案基本思路和構(gòu)成原則。SJGJ尊園項目前期質(zhì)量管理過程中,必須將質(zhì)量、進度和投資三點密切聯(lián)系起來。實施SJGJ尊園項目前期質(zhì)量控制管理優(yōu)化過程中,必須遵循以下幾點原則：堅持質(zhì)量第一的原則；堅持以人為核心原則；堅持以預(yù)防為主的原則；堅持質(zhì)量標準原則；貫徹科學(xué)、公正、守法的職業(yè)規(guī)范。此外,本研究提出SJGJ尊園項目前期質(zhì)量管理優(yōu)化的目標及方案。SJGJ尊園項目在策劃階段的質(zhì)量控制管理過程如下：1)構(gòu)思工程項目的目的；2)設(shè)計工程項目目標；3)界定項目的定義；4)項目的可行性研究。提出SJGJ尊園項目前期質(zhì)量控制管理的優(yōu)化策略：1)合理配置人力資源；2)清晰的確定項目的質(zhì)量控制目標；3)加強各部門、各專業(yè)之間的溝通和交流；4)做好項目的現(xiàn)場調(diào)查工作；5)制定責(zé)任到人、分級管理的質(zhì)量控制管理政策。SJGJ尊園項目前期質(zhì)量控制管理的評價過程主要包括五個階段,分別為：明確評價目標、確定評價指標體系、確定指標值、確定指標權(quán)重、評價的實施、綜合評價。對SJGJ尊園項目前期質(zhì)量控制管理成果產(chǎn)生影響的對象主要包括三類,分別為施工單位、業(yè)主和客戶群體。SJGJ尊園項目通過前期質(zhì)量控制管理策略的實施和優(yōu)化,絕大部分指標值比優(yōu)化前的預(yù)期值有所提高。
[Abstract]:The core of the benign development of real estate enterprises is the ability of capital operation and the control of product quality. Pre-project quality control management is a part of the core competitiveness of real estate enterprises. SJGJ Real Estate Group is a professional company with a history of 15 years of real estate development. Change and innovation are the rules for the survival of a company. It is very necessary and urgent to construct the pre-project quality management system as a part of the core competitiveness of the enterprise. The significance of the pre-project quality management lies in the integration of the cost department marketing department and technical department of the core department of the real estate enterprise. The intersection of the engineering department and throughout the whole process of product production. This paper studies the characteristics of the real estate project development process, seize the key nodes that have an impact on the project quality, and integrate the key items that affect the project quality. Through the theoretical knowledge and practical situation of the course of business administration combined. Get some methods to improve the quality of the project by means of management in the early stage of the project. How to build their own core competitiveness in the market competition in an invincible position. It is essential to strengthen and optimize the pre-stage quality management. This study analyzes the main problems in the early stage quality control of real estate enterprises in China. This paper analyzes the present situation and problems of the pre-stage quality control of the SJGJ zunyuan project; the pre-stage quality management of the SJGJ project is mostly concentrated in the construction stage, and it is not really and effectively brought into the quality management link. The company does not have a complete technical platform. This study put forward the basic idea and composition principle of the pre-stage quality management optimization scheme of SJGJ zunyuan project, the quality must be taken into account in the pre-stage quality management process of the SJGJ project. Progress and investment are closely linked. The following principles must be followed in the process of implementing SJGJ quality control and optimization: adhere to the principle of quality first; Adhere to the principle of taking people as the core; Adhere to the principle of prevention; Adhere to the principle of quality standards; Implement scientific, fair and law-abiding professional standards. This study puts forward the goal of quality management optimization in the early stage of the SJGJ zunyuan project and the plan. The quality control management process of the SJGJ project in the planning stage is as follows: 1) the purpose of the project is to conceive the project; 2) Design project objectives; 3) defining the project; 4) the feasibility study of the project. The optimal strategy of quality control management in the early stage of SJGJ zunyuan project is put forward: (1) the rational allocation of human resources; 2) clearly determine the quality control objectives of the project; 3) strengthening the communication and communication among departments and professions; 4) do a good job in the field investigation of the project; 5) the evaluation process of quality control management in the Prophase of SJGJ JGJ JGJ Project includes five stages, namely, clear evaluation objectives. Determine the evaluation index system, determine the index value, determine the index weight, the implementation of the evaluation, comprehensive evaluation. The impact on the early stage of SJGJ project quality control management results mainly includes three types of objects. Through the implementation and optimization of the pre-stage quality control management strategy, most of the index values are improved compared with the expected values before optimization, respectively, for the construction unit, owner and customer group SJGJ JGJ zunyuan project.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4;TU71

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