本文關鍵詞：房地產(chǎn)上市公司的社會責任問題研究　出處：《山東建筑大學》2013年碩士論文　論文類型：學位論文

  更多相關文章： 企業(yè)社會責任 房地產(chǎn) 顧客滿意度 評價指標

【摘要】：企業(yè)履行社會責任是市場經(jīng)濟商業(yè)道德精神的集中體現(xiàn),也是中國特色社會主義核心價值觀的基本要求。企業(yè)履行社會責任,是發(fā)展中國特色社會主義市場經(jīng)濟的必然要求,也是建設社會主義和諧社會的必由之路。企業(yè)積極履行社會責任有利于增進企業(yè)與利益相關者之間良好的互動,有利于提高消費者的滿意度和培養(yǎng)企業(yè)的核心競爭力。同時,全面落實企業(yè)社會責任,對于我國到2020年全面建成小康社會,也具有重要的現(xiàn)實意義和深遠的歷史意義。 房地產(chǎn)行業(yè)關聯(lián)產(chǎn)業(yè)多、產(chǎn)業(yè)鏈長,在帶動相關產(chǎn)業(yè)發(fā)展、增加就業(yè)、推動我國城鎮(zhèn)化建設和國民經(jīng)濟健康發(fā)展的過程中發(fā)揮著重要作用。但是,房地產(chǎn)行業(yè)在為經(jīng)濟發(fā)展帶來巨大貢獻的同時,也給我國經(jīng)濟社會發(fā)展帶來了一系列的不和諧因素。例如,我國商品房價格居高不下并持續(xù)攀升,商品房質量問題層出不窮。這都不斷加劇和深化了我國房地產(chǎn)企業(yè)和消費者之間的矛盾,成為影響我國經(jīng)濟和社會可持續(xù)發(fā)展的重要因素。面對錯綜復雜的矛盾關系,亟需房地產(chǎn)企業(yè)正視矛盾現(xiàn)狀,提高企業(yè)的社會責任,增強房地產(chǎn)企業(yè)對政府、消費者、生態(tài)環(huán)境負責任的意識,提高房地產(chǎn)企業(yè)的社會形象,緩和企業(yè)和消費者之間的矛盾。 本文以某房地產(chǎn)上市公司開發(fā)的小區(qū)為例,以問卷的方式調查該小區(qū)居民對該房地產(chǎn)企業(yè)的評價,從顧客滿意度的角度評價該房地產(chǎn)上市企業(yè)對消費者的社會責任履行情況。首先,根據(jù)顧客滿意度理論的CCSI模型,建立了基于顧客滿意度的房地產(chǎn)企業(yè)對消費者社會責任履行情況的評價指標體系,然后利用層次分析法確定各指標體系的屬性權重,并采用問卷調查法獲得消費者對該房地產(chǎn)企業(yè)社會責任履行情況的評價得分,最后利用簡單加權平均法得出該房地產(chǎn)上市企業(yè)對消費者社會責任履行情況的最終評價結果。同時,本文以該房地產(chǎn)上市企業(yè)的調查情況為基點,指出了我國房地產(chǎn)上市企業(yè)在履行消費者社會責任的過程中所存在的主要問題,并提出具體的改進措施,希望能為我國房地產(chǎn)企業(yè)社會責任工作的改善提供借鑒。
[Abstract]:Corporate social responsibility is the concentrated embodiment of the commercial moral spirit of market economy and the basic requirement of the core values of socialism with Chinese characteristics. It is the inevitable requirement of developing socialist market economy with Chinese characteristics and the only way to build a harmonious socialist society. The positive performance of social responsibility by enterprises is conducive to enhancing the good interaction between enterprises and stakeholders. It will help to improve consumer satisfaction and cultivate the core competitiveness of enterprises. At the same time, the overall implementation of corporate social responsibility, for our country by 2020 to build a well-off society in an all-round way. Also has the important realistic significance and the profound historical significance. The real estate industry has many related industries and long industrial chain, which plays an important role in promoting the development of related industries, increasing employment, promoting the construction of urbanization and the healthy development of the national economy. The real estate industry not only brings great contribution to the economic development, but also brings a series of disharmonious factors to the economic and social development of our country. For example, the price of commercial housing in our country is high and rising. Commercial housing quality problems emerge in endlessly, which has intensified and deepened the contradiction between the real estate enterprises and consumers in our country. It has become an important factor that affects the sustainable development of our economy and society. Facing the complicated contradiction relationship, it is urgent for the real estate enterprises to face up to the contradictions, improve their social responsibility, and strengthen the real estate enterprises to the government. Consumers, ecological environment responsible consciousness, improve the social image of real estate enterprises, ease the contradiction between enterprises and consumers. This paper takes a real estate listed company as an example to investigate the residents' evaluation of the real estate enterprise by questionnaire. This paper evaluates the social responsibility performance of the listed real estate enterprise to consumers from the perspective of customer satisfaction. Firstly, according to the CCSI model of customer satisfaction theory. This paper establishes the evaluation index system of the performance of social responsibility of the real estate enterprises based on customer satisfaction, and then determines the attribute weight of each index system by using the Analytic hierarchy process (AHP). And the questionnaire survey method was used to obtain the evaluation score of the social responsibility performance of the real estate enterprise. Finally, using the simple weighted average method to obtain the final evaluation of the performance of the real estate listed enterprises to the consumer social responsibility. At the same time, this paper based on the survey of the real estate listed enterprises. This paper points out the main problems existing in the process of fulfilling the social responsibility of consumers in the listed enterprises of real estate in our country, and puts forward the concrete improvement measures. Hope to provide reference for the improvement of social responsibility of real estate enterprises in our country.
【學位授予單位】：山東建筑大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F270;F299.233.4

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