亞信聯(lián)創(chuàng)公司發(fā)展戰(zhàn)略
發(fā)布時間：2019-05-07 07:49
【摘要】：互聯(lián)網(wǎng)的出現(xiàn)改變了時空對人們交流的限制,同時也催生了各種各樣的新興行業(yè),是經(jīng)濟和社會變革的新力量。信息產(chǎn)業(yè)就是互聯(lián)網(wǎng)時代下的產(chǎn)業(yè)代表,上個世紀末,信息產(chǎn)業(yè)開始高速發(fā)展,社會的信息化發(fā)展程度已經(jīng)成為衡量一個社會先進程度的度量衡,信息資源更是成了社會的無形財富。近20年來,電子信息產(chǎn)業(yè)在我國得到了快速的發(fā)展。信息化的高速發(fā)展為電信軟件行業(yè)發(fā)展提供了良好的環(huán)境和方向,在電子信息技術中,電信軟件系統(tǒng)對技術要求較高,而且極為復雜,可以說業(yè)界基本以電信行業(yè)軟件的標準為最高標準,一個國家的電信行業(yè)軟件水平如何,也就直接反映了該國軟件開發(fā)技術的最高水平。亞信聯(lián)創(chuàng)是我國最大的電信軟件系統(tǒng)提供商,其收入和市值在全球也只是一人之下,萬人之上。亞信和聯(lián)創(chuàng)公司憑借不俗的實力在中國的電信軟件和服務市場上稱霸,雙劍合并之后更是強強聯(lián)手,讓競爭對手望塵莫及,其在中國電信市場的地位毋庸置疑。但是隨著電信產(chǎn)業(yè)的不斷發(fā)展、壯大,亞信聯(lián)創(chuàng)的地位優(yōu)勢逐漸削弱,有更多更強的對手參與到競爭之中,亞信聯(lián)創(chuàng)想要永葆這個龍頭的位置并不容易。不得不面對的事實就是中國的軟件行業(yè)已經(jīng)不再是如日中天的朝陽產(chǎn)業(yè),高速發(fā)展的階段一去不復返,如何能夠梅開二度是目前亞信聯(lián)創(chuàng)公司所必須面對的問題。環(huán)境既然不能賦予更多的機會,那么就只有靠自身的改革,通過戰(zhàn)略調(diào)整,尋找新的發(fā)展突破口。這種情況下,亞信聯(lián)創(chuàng)公司是應該升級還是應該轉型,是應該繼續(xù)深入的挖掘國內(nèi)市場,還是應該走出國門,在國外市場大展拳腳,都是亞信聯(lián)創(chuàng)公司戰(zhàn)略調(diào)整需要思考的問題。本文正是結合亞信聯(lián)創(chuàng)公司的背景及所處的環(huán)境,探究應該如何就現(xiàn)有的環(huán)境進行戰(zhàn)略調(diào)整。本文以企業(yè)戰(zhàn)略管理理論為基礎,結合亞信聯(lián)創(chuàng)公司現(xiàn)有的競爭環(huán)境,通過對其在全球電信運營系統(tǒng)提供商的排名以及和主要競爭對手的對比分析中發(fā)現(xiàn)了亞信聯(lián)創(chuàng)公司在發(fā)展國際市場方面的潛力和需求。然后本文從國際化戰(zhàn)略選擇入手,分析了亞信聯(lián)創(chuàng)公司在國際化發(fā)展方面的動因,在國際化發(fā)展方面的嘗試、取得的成就和存在的問題,綜合前面的環(huán)境分析做了一個SWOT分析,分析了亞信聯(lián)創(chuàng)公司國際化戰(zhàn)略的優(yōu)勢、劣勢、機遇和不足,然后分別提出了OS、OW、TS和TW的策略,為亞信聯(lián)創(chuàng)公司國際化戰(zhàn)略的制定與實施做參考。最后本文從市場營銷、人力資源管理、產(chǎn)品和技術、企業(yè)文化等方面提出了亞信聯(lián)創(chuàng)公司國際化戰(zhàn)略的具體實施措施。
[Abstract]:The emergence of the Internet has changed the constraints of time and space on people's communication, but also has spawned a variety of emerging industries, is a new force of economic and social change. The information industry is the representative of the industry in the Internet era. At the end of last century, the information industry began to develop at a high speed, and the degree of information development of the society has become a measure of the advanced degree of a society. Information resources have become the intangible wealth of society. In the past 20 years, the electronic information industry has got the rapid development in our country. The high-speed development of information technology provides a good environment and direction for the development of telecommunication software industry. In electronic information technology, telecommunication software system requires high technology and is extremely complex. It can be said that the industry basically takes the software standard of telecommunication industry as the highest standard, and the software level of a country's telecommunication industry reflects directly the highest level of software development technology in the country. AsiaInfo is our country's largest telecommunications software system provider, its revenue and market value in the world is only one person, more than ten thousand people. By virtue of its outstanding strength, AsiaInfo and Co-founder dominate China's telecommunications software and service market. After the merger of the two Swords, they have joined forces to keep their competitors afloat, and their position in China's telecommunications market is beyond doubt, and there is no doubt about their position in China's telecommunications market. However, with the continuous development and expansion of the telecommunications industry, the position advantages of CACC are gradually weakened, more and more strong competitors participate in the competition, it is not easy to maintain this leading position forever. The fact we have to face is that the software industry in China is no longer a sunrise industry, and the stage of high-speed development is gone. How to open up twice is a problem that must be faced by AsiaInfo Co., Ltd at present. Since the environment can not give more opportunities, it is on its own reform, through strategic adjustment, to find a new development breakthrough. Under such circumstances, should the AsiaInfo Joint Venture Company upgrade or transform, should it continue to dig deeper into the domestic market, or should it go abroad and play a big role in the foreign market? All of which need to be considered in the strategic adjustment of AsiaInfo Joint Venture Co., Ltd. This paper is based on the background and environment of AsiaInfo Co., Ltd., and explores how to make strategic adjustments to the existing environment. This paper is based on the theory of enterprise strategic management, combined with the existing competitive environment of AsiaInfo Co., Ltd. A comparative analysis of its ranking in global telecom operating system providers and its major competitors reveals the potential and demand of CITIC in developing the international market. Then starting with the choice of internationalization strategy, this paper analyzes the motivation, the attempt, the achievements and the problems in the internationalization development of AsiaInfo Co., Ltd., and makes a SWOT analysis based on the environmental analysis in front of the company. This paper analyzes the advantages, disadvantages, opportunities and shortcomings of the internationalization strategy of AsiaInfo Co., Ltd., and then puts forward the strategies of OS,OW,TS and TW respectively, which can be used as a reference for the formulation and implementation of the internationalization strategy of CITIC. Finally, from the marketing, human resources management, products and technology, corporate culture and other aspects, this paper puts forward the specific implementation measures of the internationalization strategy of CITIC.
【學位授予單位】：成都理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F626
本文編號：2470892
[Abstract]:The emergence of the Internet has changed the constraints of time and space on people's communication, but also has spawned a variety of emerging industries, is a new force of economic and social change. The information industry is the representative of the industry in the Internet era. At the end of last century, the information industry began to develop at a high speed, and the degree of information development of the society has become a measure of the advanced degree of a society. Information resources have become the intangible wealth of society. In the past 20 years, the electronic information industry has got the rapid development in our country. The high-speed development of information technology provides a good environment and direction for the development of telecommunication software industry. In electronic information technology, telecommunication software system requires high technology and is extremely complex. It can be said that the industry basically takes the software standard of telecommunication industry as the highest standard, and the software level of a country's telecommunication industry reflects directly the highest level of software development technology in the country. AsiaInfo is our country's largest telecommunications software system provider, its revenue and market value in the world is only one person, more than ten thousand people. By virtue of its outstanding strength, AsiaInfo and Co-founder dominate China's telecommunications software and service market. After the merger of the two Swords, they have joined forces to keep their competitors afloat, and their position in China's telecommunications market is beyond doubt, and there is no doubt about their position in China's telecommunications market. However, with the continuous development and expansion of the telecommunications industry, the position advantages of CACC are gradually weakened, more and more strong competitors participate in the competition, it is not easy to maintain this leading position forever. The fact we have to face is that the software industry in China is no longer a sunrise industry, and the stage of high-speed development is gone. How to open up twice is a problem that must be faced by AsiaInfo Co., Ltd at present. Since the environment can not give more opportunities, it is on its own reform, through strategic adjustment, to find a new development breakthrough. Under such circumstances, should the AsiaInfo Joint Venture Company upgrade or transform, should it continue to dig deeper into the domestic market, or should it go abroad and play a big role in the foreign market? All of which need to be considered in the strategic adjustment of AsiaInfo Joint Venture Co., Ltd. This paper is based on the background and environment of AsiaInfo Co., Ltd., and explores how to make strategic adjustments to the existing environment. This paper is based on the theory of enterprise strategic management, combined with the existing competitive environment of AsiaInfo Co., Ltd. A comparative analysis of its ranking in global telecom operating system providers and its major competitors reveals the potential and demand of CITIC in developing the international market. Then starting with the choice of internationalization strategy, this paper analyzes the motivation, the attempt, the achievements and the problems in the internationalization development of AsiaInfo Co., Ltd., and makes a SWOT analysis based on the environmental analysis in front of the company. This paper analyzes the advantages, disadvantages, opportunities and shortcomings of the internationalization strategy of AsiaInfo Co., Ltd., and then puts forward the strategies of OS,OW,TS and TW respectively, which can be used as a reference for the formulation and implementation of the internationalization strategy of CITIC. Finally, from the marketing, human resources management, products and technology, corporate culture and other aspects, this paper puts forward the specific implementation measures of the internationalization strategy of CITIC.
【學位授予單位】：成都理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F626
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相關期刊論文 前2條
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2 馮海龍;;基于組織學習的企業(yè)戰(zhàn)略轉型研究[J];科學學與科學技術管理;2006年03期
，本文編號：2470892
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