本文選題：高通公司 + PTT　； 參考：《北京郵電大學(xué)》2012年碩士論文

【摘要】：隨著中國通信行業(yè)移動數(shù)據(jù)業(yè)務(wù)的飛速發(fā)展,對講業(yè)務(wù)作為數(shù)據(jù)增值業(yè)務(wù)延伸到手機領(lǐng)域成為PTT一鍵通業(yè)務(wù),PTT是Push-To-Talk的英文縮寫,PTT對講業(yè)務(wù)是一種全新的移動技術(shù),具體操作是只要用戶按下PTT鍵就可以快速地進行一對一或者一對多通話,使用的方式和使用傳統(tǒng)對講機并沒有區(qū)別,都是使通訊快速、有效。PTT快速接通的特性滿足了移動用戶對群組通信和實時性的要求,它是傳統(tǒng)語音業(yè)務(wù)和短消息業(yè)務(wù)的另外一種補充。而由高通公司提供的QChat解決方案是一種基于3G業(yè)務(wù)的高性能且產(chǎn)業(yè)鏈完整的PTT對講解決方案,目前QChat技術(shù)在中國電信加入“天翼對講”品牌進行商用�，F(xiàn)在國內(nèi)手機對講業(yè)務(wù)處于成長期。一項新業(yè)務(wù)的發(fā)展,離不開產(chǎn)業(yè)鏈上各方的共同努力,來實現(xiàn)產(chǎn)業(yè)鏈的健康發(fā)展和各方的共贏。所以從產(chǎn)業(yè)鏈協(xié)調(diào)發(fā)展的角度來研究QChat業(yè)務(wù)的發(fā)展策略是很有必要的。 論文共分五章。第一章簡要介紹了QChat業(yè)務(wù)的背景和國內(nèi)外發(fā)展現(xiàn)狀,包括QChat方案提供商美國高通公司的背景,以及手機PTT業(yè)務(wù)的國內(nèi)外發(fā)展現(xiàn)狀；第二章介紹了手機對講業(yè)務(wù)的行業(yè)分析,包括手機市場大環(huán)境的分析,利用SWOT方法對手機對講行業(yè)進行全面分析,并且闡述了QChat技術(shù)優(yōu)勢；第三章著重于QChat技術(shù)對講業(yè)務(wù)的產(chǎn)業(yè)鏈發(fā)展現(xiàn)狀分析,從產(chǎn)業(yè)鏈的各方來分析QChat業(yè)務(wù)帶來的價值,和需要注意的問題；第四章針對QChat業(yè)務(wù)發(fā)展的產(chǎn)業(yè)鏈各方存在的問題提出解決方案,策略和建議；第五章總結(jié)了基于QChat技術(shù)對講業(yè)務(wù)的發(fā)展方向和展望。
[Abstract]:With the rapid development of mobile data service in China's communication industry, intercom service, as a data value-added service, extends to the field of mobile phone and becomes a new mobile technology. The specific operation is that as long as the user presses the PTT key, he can make a one-to-one or one-to-many conversation quickly. The way used is no different from the use of the traditional interphone, both of which make the communication fast. Effective. PTT fast access meets the needs of mobile users for group communication and real-time. It is another supplement to traditional voice services and short message services. The QChat solution provided by Qualcomm is a PTT intercom solution with high performance based on 3G service and complete industry chain. At present, QChat technology is used in China Telecom to join the "Tianyi intercom" brand for commercial use. Now the domestic mobile phone intercom business is in the growth stage. The development of a new business can not be separated from the joint efforts of all parties in the industrial chain to realize the healthy development of the industrial chain and the win-win situation of all parties. Therefore, it is necessary to study the development strategy of QChat business from the perspective of coordinated development of industry chain. The thesis is divided into five chapters. The first chapter briefly introduces the background of QChat service and the development situation at home and abroad, including the background of American Qualcomm Company, the provider of QChat solution, and the domestic and international development status of mobile phone PTT service, the second chapter introduces the industry analysis of mobile phone intercom service. Including the analysis of the mobile phone market environment, the use of SWOT method to conduct a comprehensive analysis of the mobile phone intercom industry, and elaborated the advantages of QChat technology. Chapter three focuses on the QChat technology intercom business industry chain development analysis. This paper analyzes the value brought by QChat business from all aspects of the industry chain, and the problems that need to be paid attention to. Chapter four puts forward solutions, strategies and suggestions for the problems existing in the industry chain of QChat business development. Chapter five summarizes the development direction and prospect of intercom service based on QChat technology.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F273.1;F626

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