本文選題：終端銷售 + 移動通信�。� 參考：《北京郵電大學(xué)》2013年碩士論文

【摘要】：3G終端銷售是公司3G運營的重點,是流量運營的基礎(chǔ),提升公司3G終端銷售能力有著重要意義。本文從商丘分公司3G終端銷售的實際情況著手,借助市場營銷的相關(guān)理論和方法,通過對國內(nèi)三大運營商、國外知名運營商的終端銷售策略的研究,尋找適合商丘移動3G終端營銷營銷策略,以此來提升本地3G終端營銷能力。 論文共分六章。第一章簡要介紹了論文研究的目的、意義以及內(nèi)容。第二章主要介紹了研究借助的市場營銷的產(chǎn)品、品牌、客戶關(guān)系管理等相關(guān)理論。第三章介紹了商丘移動3G終端營銷的環(huán)境分析與需求研究,主要闡述了三大運營商的銷售形勢分析以及未來發(fā)展趨勢,還闡述了商丘移動3G終端銷售情況、目前3G終端銷售存在的問題以及商丘分公司3G終端銷售的全流程預(yù)警體系的介紹；第四章介紹了包含日本、歐洲、北美、韓國等國外運營商的3G終端銷售策略；第五章介紹了商丘分公司的3G終端銷售的營銷策略和營銷模式；第六章介紹商丘3G終端銷售能力提升的一些具體措施,包括理念宣貫、自有渠道的超市化改造、社會渠道銷售積極性提升、客戶滿意度等。
[Abstract]:3G terminal sales is the focus of 3G operation and the basis of traffic operation. This paper begins with the actual situation of 3G terminal sales of Shangqiu Branch, with the help of the relevant theories and methods of marketing, through the research on the terminal sales strategy of the three major domestic operators and foreign well-known operators. Looking for suitable marketing strategy for 3G terminal of Shangqiu Mobile, in order to improve the marketing ability of local 3G terminal. The thesis is divided into six chapters. The first chapter briefly introduces the purpose, significance and content of the thesis. The second chapter mainly introduces the related theories of product, brand, customer relationship management and so on. The third chapter introduces the environment analysis and demand research of the 3G terminal marketing of Shangqiu Mobile, mainly expounds the sales situation analysis and the future development trend of the three major operators, and also expounds the sales situation of the 3G terminal of Shangqiu Mobile. The current 3G terminal sales problems and Shangqiu Branch 3G terminal sales of the whole process of early warning system introduced the fourth chapter including Japan Europe North America South Korea and other foreign operators of 3G terminal sales strategy; The fifth chapter introduces the marketing strategy and marketing mode of 3G terminal sales of Shangqiu Branch, the sixth chapter introduces some specific measures to enhance the sales capability of Shangqiu 3G terminal, including the idea of promotion, the transformation of supermarket through its own channel, Social channel sales enthusiasm, customer satisfaction and so on.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F274;F626

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