本文選題：數(shù)據(jù)業(yè)務(wù) + 收入提升��； 參考：《電子科技大學》2013年碩士論文

【摘要】：隨著通信市場格局的變化，3G時代及全業(yè)務(wù)運營時代的到來，市場競爭加劇，話音產(chǎn)品同質(zhì)化嚴重，收益逐漸降低。隨著移動互聯(lián)網(wǎng)時代的到來，客戶消費習慣發(fā)生改變，流量、音樂等數(shù)據(jù)業(yè)務(wù)蓬勃發(fā)展，，成為運營商收入增長的重要組成部分。 綿陽A運營商是綿陽本地核心通信運營商，自1999年成立以來，客戶規(guī)模、公司收入均呈現(xiàn)快速增長態(tài)勢，其中數(shù)據(jù)業(yè)務(wù)收入在公司總體收入中的占比已超過20%。但隨著“汶川地震”災后重建結(jié)束、3G牌照發(fā)放、市場競爭加劇，綿陽A運營商客戶增長乏力，話音業(yè)務(wù)逐漸萎縮，帶來的收入逐漸減少。作為國有企業(yè)，本著對股東、員工、消費者負責的態(tài)度，需要實現(xiàn)企業(yè)的進一步成長，促進運營收入的增長。因此當前思考如何促進綿陽A運營商數(shù)據(jù)業(yè)務(wù)收入提升值得研究。 本文結(jié)合綿陽A運營商實際情況，對數(shù)據(jù)業(yè)務(wù)發(fā)展歷史、現(xiàn)狀及數(shù)據(jù)業(yè)務(wù)收入現(xiàn)狀進行研究分析，找到數(shù)據(jù)業(yè)務(wù)發(fā)展存在的問題；在分析綿陽A運營商數(shù)據(jù)業(yè)務(wù)收入提升面臨的內(nèi)外部環(huán)境、市場需求等要素后，針對綿陽A運營商數(shù)據(jù)業(yè)務(wù)收入提升制定相應的策略。在戰(zhàn)略層面，調(diào)整組織機構(gòu)提供組織保障，加強隊伍建設(shè)提供人才保障，制度流程完善提供機制保障；在戰(zhàn)術(shù)層面，從產(chǎn)品、價格、渠道、宣傳、服務(wù)、促銷六個方面進行制定具體策略。通過策略的實施，有效的提升了數(shù)據(jù)業(yè)務(wù)收入。 本文對同類型的地市州或省級運營商具備一定的借鑒指導意義，同時對大型或較大型國有大型骨干型企業(yè)下屬地市州及省級公司，可作為業(yè)務(wù)發(fā)展的參考借鑒案例。
[Abstract]:With the change of the communication market pattern and the arrival of the 3G era and the full-service operation era, the market competition intensifies, the voice products are homogenized seriously, and the income is gradually reduced. With the arrival of the mobile Internet era, customer consumption habits change, traffic, music and other data services flourish, become an important part of the revenue growth of operators. Mianyang A operator is the local core communication operator in Mianyang. Since the establishment of Mianyang in 1999, customer size and company income have all shown a rapid growth trend, among which data business revenue has accounted for more than 20% of the total revenue of the company. However, with the end of reconstruction after the Wenchuan earthquake, the market competition intensifies, Mianyang A operator customer growth is weak, voice business gradually shrinks, and the revenue is gradually reduced. As a state-owned enterprise, in the attitude of being responsible to shareholders, employees and consumers, it is necessary to realize the further growth of enterprises and promote the growth of operating income. Therefore, how to promote Mianyang A operators data service revenue enhancement is worth studying. According to the actual situation of Mianyang A operator, this paper studies and analyzes the history of data service development, the current situation and the status quo of data service revenue, and finds out the problems existing in the development of data service. After analyzing the internal and external environment and market demand of Mianyang A operator's data service revenue promotion, the corresponding strategy is made for Mianyang A operator's data service revenue promotion. At the strategic level, we should adjust the organizational structure to provide organizational security, strengthen the team building to provide personnel security, perfect the system and process to provide the mechanism guarantee; at the tactical level, from the product, price, channel, propaganda, service, Six aspects of promotion to develop specific strategies. Through the implementation of the strategy, effectively improve the data business revenue. This paper has some reference significance for the same type of prefectural or provincial operators, at the same time, it can be used as a reference case of business development for the large or relatively large state-owned backbone enterprises subordinate to prefectural, municipal, state and provincial companies.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F274;F626

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