本文選題：寄遞業(yè)務(wù) + 波士頓矩陣�。� 參考：《廣東財(cái)經(jīng)大學(xué)》2017年碩士論文

【摘要】：隨著經(jīng)濟(jì)的發(fā)展,快遞業(yè)市場(chǎng)空間越來越大,吸引了眾多企業(yè)加入到快遞業(yè)競(jìng)爭中來。中國郵政集團(tuán)公司下屬贛州市分公司是贛州市的一家國有獨(dú)資企業(yè),為了執(zhí)行中國郵政集團(tuán)公司提出的“一體兩翼”戰(zhàn)略,必須要優(yōu)化業(yè)務(wù)結(jié)構(gòu),創(chuàng)新經(jīng)營,通過大力發(fā)展寄遞業(yè)務(wù)來提高公司在贛州快遞市場(chǎng)的競(jìng)爭優(yōu)勢(shì)地位。在此過程中,由于要打破傳統(tǒng)業(yè)務(wù)格局、更新發(fā)展觀念、重新定位業(yè)務(wù)經(jīng)營模式,將面臨一些新的問題。本研究的目的就是分析贛州市郵政分公司寄遞業(yè)務(wù)發(fā)展中存在的問題,并分析問題存在的原因,提出相應(yīng)的策略;其最終目的就是要促進(jìn)贛州郵政寄遞業(yè)務(wù)順利實(shí)現(xiàn)跨越式發(fā)展,同時(shí)為中國各地郵政企業(yè)“寄遞翼”的發(fā)展帶來更多的啟示。論文運(yùn)用實(shí)證研究方法,以贛州郵政寄遞業(yè)務(wù)為研究對(duì)象,研究了贛州郵政寄遞業(yè)務(wù)發(fā)展的背景、現(xiàn)狀、存在的問題和原因以及發(fā)展策略。研究的主體內(nèi)容包括三個(gè)部分:第一是對(duì)前人的研究進(jìn)行分析總結(jié),總結(jié)研究經(jīng)驗(yàn),拓展研究方向;第二是在研究贛州郵政事業(yè)歷史發(fā)展背景的基礎(chǔ)之上,分析贛州郵政寄遞業(yè)務(wù)發(fā)展存在的問題,深入分析其原因;第三是在原因分析的基礎(chǔ)之上,對(duì)癥下藥,結(jié)合實(shí)際,提出相應(yīng)的發(fā)展策略。論文主要有如下研究結(jié)論:第一、贛州郵政寄遞業(yè)務(wù)是隨著快遞業(yè)務(wù)市場(chǎng)空間的放大,因應(yīng)市場(chǎng)需求而發(fā)展起來的,對(duì)郵政系統(tǒng)業(yè)務(wù)轉(zhuǎn)型升級(jí)和供給側(cè)改革具有重要的意義。贛州郵政寄遞業(yè)務(wù)的大力發(fā)展及成功模式將成為中國郵政寄遞業(yè)務(wù)開發(fā)的一個(gè)典型樣板。第二、通過波士頓矩陣分析發(fā)現(xiàn):贛州郵政寄遞經(jīng)歷了從問題業(yè)務(wù)到明星業(yè)務(wù)的發(fā)展歷程。雖然這個(gè)過程比較曲折,但是已經(jīng)讓贛州郵政寄遞業(yè)務(wù)發(fā)展初見曙光,贛州市郵政分公司應(yīng)該強(qiáng)化其戰(zhàn)略地位,將這一業(yè)務(wù)發(fā)揚(yáng)光大。第三、現(xiàn)階段,贛州郵政寄遞業(yè)務(wù)發(fā)展現(xiàn)狀比較喜人,但是問題依然存在,譬如能力建設(shè)、運(yùn)行質(zhì)量、客戶體驗(yàn)、結(jié)算體系、專業(yè)虧損等;這些問題可以歸結(jié)到內(nèi)部共識(shí)的形成、成本的投入以及業(yè)務(wù)本身固有的回報(bào)長期性等方面。第四、解決贛州郵政寄遞業(yè)務(wù)發(fā)展問題的策略主要包括強(qiáng)化該業(yè)務(wù)的戰(zhàn)略地位、加強(qiáng)能力與體系建設(shè)、加強(qiáng)網(wǎng)絡(luò)質(zhì)量管控、主抓特色寄遞市場(chǎng)、優(yōu)化郵速內(nèi)部資源、充分利用政府資源開辟農(nóng)村電商市場(chǎng)等方面。
[Abstract]:With the development of economy, the market space of express delivery industry is more and more large, attracting many enterprises to join in the competition of express delivery industry. Ganzhou Branch, a subsidiary of China Post Group Corporation, is a wholly state-owned enterprise in Ganzhou City. In order to carry out the "one body, two wings" strategy put forward by the China Post Group Company, it is necessary to optimize the business structure and innovate in operation. Through the development of courier business to improve the company in Ganzhou express market competitive advantage. In this process, we will face some new problems because we want to break the traditional business pattern, renew the concept of development, and reposition the mode of business management. The purpose of this study is to analyze the problems existing in the development of the post and delivery business of Ganzhou Postal Branch, analyze the causes of the problems, and put forward the corresponding strategies. The ultimate purpose is to promote the smooth development of Ganzhou postal delivery service and bring more enlightenment to the development of postal enterprises in China. This paper studies the background, present situation, existing problems, reasons and development strategies of Ganzhou postal delivery business, taking Ganzhou post and delivery business as the research object. The main content of the study includes three parts: first, the analysis and summary of previous studies, summing up the research experience, expanding the research direction; second, on the basis of studying the historical development background of Ganzhou postal service, This paper analyzes the problems existing in the development of Ganzhou postal mail and delivery business, and analyzes the reasons. Thirdly, on the basis of the cause analysis, the author puts forward the corresponding development strategy based on the case and the actual situation. The main conclusions of this paper are as follows: first, Ganzhou postal delivery business is expanded with the expansion of the market space of express service and developed according to the market demand, which is of great significance to the postal system business transformation and upgrading and supply-side reform. The development and successful mode of Ganzhou postal service will become a typical model for the development of postal service in China. Secondly, through the analysis of Boston matrix, we find that Ganzhou postal delivery has experienced the development from problem business to star business. Although this process is rather tortuous, it has made the development of Ganzhou postal delivery service first dawn, Ganzhou postal branch should strengthen its strategic position and carry forward this business. Third, at this stage, Ganzhou postal delivery business development situation is more gratifying, but there are still problems, such as capacity building, operational quality, customer experience, settlement system, professional losses and so on; These problems can be attributed to the formation of internal consensus, the investment of cost and the long-term return inherent in the business itself. Fourth, the strategies to solve the problem of Ganzhou postal delivery business development mainly include strengthening the strategic position of the business, strengthening the ability and system construction, strengthening network quality control, focusing on the characteristic mail delivery market, and optimizing the internal resources of postal speed. Make full use of government resources to open up rural e-commerce market and other aspects.
【學(xué)位授予單位】：廣東財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F618;F259.23

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本文編號(hào)：1862040