本文選題：企業(yè) + 社交　； 參考：《企業(yè)管理》2013年04期

【摘要】：正消費(fèi)者迫切需要在社交平臺上享受服務(wù),而企業(yè)目前所提供的服務(wù)差強(qiáng)人意。要解決這個(gè)問題,需要把社交平臺變成企業(yè)整體運(yùn)營平臺中的一環(huán),使社交平臺的運(yùn)營從"事件化"變?yōu)?日�；�"。社交之惑四年前的開心網(wǎng)、兩年前的新浪微博、一年前的微信,當(dāng)一個(gè)接一個(gè)的社交網(wǎng)絡(luò)產(chǎn)品成為整個(gè)中國互聯(lián)網(wǎng)、甚至中國社會(huì)熱點(diǎn)的時(shí)候,無數(shù)的企業(yè)摩拳擦掌,眾多的營銷公司蠢蠢欲動(dòng),圈里圈外的人們都在奔走相告:社交平臺時(shí)代來了!
[Abstract]:Positive consumers urgently need to enjoy services on social platforms, while businesses are currently offering less than satisfactory services. To solve this problem, it is necessary to turn the social platform into an integral part of the corporate operating platform, and to change the operation of the social platform from "eventualization" to "daily operation". Social bewilderment at Kaixin four years ago, Sina Weibo two years ago, WeChat a year ago, when one after another social networking products became the whole of China's Internet, and even China's social hot spots, countless enterprises were brushing their hands. Many marketing companies are ready to move, and people outside the circle are telling each other: the era of social platforms is coming!
【分類號】：F49;F274
，

本文編號：1831682