本文選題：郵政 + 戰(zhàn)略轉(zhuǎn)型��； 參考：《南昌大學(xué)》2013年碩士論文

【摘要】：Z市郵政是中國郵政集團(tuán)公司全資子公司——G省郵政公司下屬的地級(jí)市局。該局承擔(dān)著服務(wù)Z市人民及全網(wǎng)的郵政通信重任,主營業(yè)務(wù)包括：信函、報(bào)刊發(fā)行、包裹、機(jī)要通信、代理郵政儲(chǔ)蓄、郵政匯兌、代理速遞物流等。 經(jīng)歷了一系列的改革后,Z市郵政通過強(qiáng)化隊(duì)伍建設(shè)、完善產(chǎn)品體系、優(yōu)化作業(yè)流程、細(xì)化管理制度,初步摸索出了一條現(xiàn)代化城市的郵政發(fā)展道路。但是,面對(duì)著金融危機(jī)后大型企業(yè)開支趨勢的變更、國家金融政策的日趨緊縮、城市產(chǎn)業(yè)結(jié)構(gòu)調(diào)整步伐的日益加快、人工場地等各項(xiàng)成本的不斷提升、以及內(nèi)地城市高速發(fā)展造成的沿海城市人口流動(dòng)等諸多不利因素；Z市郵政亟待借助戰(zhàn)略轉(zhuǎn)型,在已經(jīng)變化的市場格局下,尋求再次突圍。 本文通過SWOT分析法,明確提出Z市郵政戰(zhàn)略轉(zhuǎn)型的機(jī)遇在于板塊聯(lián)系緊密、城市一卡通項(xiàng)目發(fā)展?jié)摿薮�、相關(guān)產(chǎn)業(yè)蓬勃發(fā)展；風(fēng)險(xiǎn)在于城市產(chǎn)業(yè)升級(jí)引起企業(yè)內(nèi)外部變化,新興產(chǎn)品的投入和市場認(rèn)知、傳統(tǒng)管理體制在現(xiàn)行商業(yè)模式下的沖擊等；優(yōu)勢在于三流合一、品牌、和網(wǎng)絡(luò)渠道方面,劣勢限于普遍服務(wù)成本壓力、新興技術(shù)手段沖擊、及體制機(jī)制的限制等,并由此形成Z市郵政新興戰(zhàn)略體系和具體戰(zhàn)略。 Z市郵政戰(zhàn)略轉(zhuǎn)型的有效實(shí)施,將從有效推進(jìn)市場轉(zhuǎn)型、新興業(yè)務(wù)轉(zhuǎn)型、傳統(tǒng)業(yè)務(wù)轉(zhuǎn)型和金融業(yè)務(wù)轉(zhuǎn)型四方面著手,并通過強(qiáng)化觀念轉(zhuǎn)型、完善營銷體系、考核體系和網(wǎng)點(diǎn)資源,強(qiáng)化精細(xì)管理等方面得到落實(shí)。由此最終得出Z市郵政戰(zhàn)略轉(zhuǎn)型的方向和具體措施,從而形成對(duì)城市郵政戰(zhàn)略轉(zhuǎn)型的指導(dǎo)。
[Abstract]:Z City Post is a wholly owned subsidiary of China Post Group Co., Ltd.The bureau is responsible for serving the people of Z city and the whole network of postal communication. The main business includes: letters, newspapers and periodicals, parcels, confidential communications, agency postal savings, postal exchange, courier logistics and so on.After a series of reforms, through strengthening the construction of the contingent, perfecting the product system, optimizing the operation flow, and refining the management system, the postal service of the city has preliminarily groped out the way of postal development in a modern city.However, in the face of the changes in the spending trends of large enterprises after the financial crisis, the tightening of national financial policies, the acceleration of the pace of adjustment of the urban industrial structure, and the incessant increase of various costs, such as artificial sites,And many unfavorable factors, such as population flow in coastal cities caused by the rapid development of inland cities, are in urgent need of strategic transformation and seek to break through again under the changed market pattern.Through the analysis of SWOT, this paper clearly points out that the opportunity of the strategic transformation of postal service in Z lies in the close connection of the plate, the huge development potential of the urban card project and the flourishing development of the related industries, and the risk lies in the internal and external changes of the enterprises caused by the upgrading of the urban industry.The investment and market perception of emerging products, the impact of traditional management systems on the current business model, etc. The advantages lie in the integration of three streams, brands, and network channels, and the disadvantages are limited to the pressure of universal service costs and the impact of emerging technology.And the restriction of system and mechanism, and form Z city postal emerging strategic system and specific strategy.The effective implementation of Z postal strategic transformation will start from four aspects: market transformation, new business transformation, traditional business transformation and financial business transformation, and improve the marketing system by strengthening the transformation of concept.Examination system and network resources, strengthening fine management and other aspects have been implemented.Finally, the direction and concrete measures of the strategic transformation of Z city post are obtained, thus forming the guidance for the transformation of the city postal strategy.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F614

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本文編號(hào)：1768497