本文選題：數(shù)據(jù)錄入　切入點：企業(yè)發(fā)展戰(zhàn)略　出處：《沈陽理工大學(xué)》2017年碩士論文

【摘要】：OLD公司是外資T集團在華獨立投資的勞動密集型數(shù)據(jù)加工企業(yè),在中國運營已有十二年,由于人民幣匯率的波動及中國國內(nèi)的人工、房屋租金等費用的高漲,公司在近幾年一直處于虧損狀態(tài),需依靠總部的額外撥款才能維持正常開銷。由于每月?lián)芸畹念~度不小以及從目前的情況來判斷,匯率波動及各種人力,物力成本高漲的這種形勢還會繼續(xù)持續(xù)下去。OLD公司作為T集團的附屬加工型企業(yè),該公司一直都沒有明確的公司戰(zhàn)略,想要開展中國國內(nèi)業(yè)務(wù)是非常艱難的,首要問題是要制定出公司的發(fā)展戰(zhàn)略,因此如何根據(jù)現(xiàn)有的資源及優(yōu)勢找到一條適合OLD公司在中國國內(nèi)生存和發(fā)展的道路,已成為OLD公司急待解決的重要問題。本文針對OLD公司的實際情況,應(yīng)用戰(zhàn)略管理理論的經(jīng)典概念和方法,如PEST分析、SWOT分析等對OLD公司進行了戰(zhàn)略論證,在此基礎(chǔ)上,運用大戰(zhàn)略矩陣分析模型對備選戰(zhàn)略方案進行優(yōu)選,得出最佳戰(zhàn)略。最后,從戰(zhàn)略的選擇以及戰(zhàn)略的保障措施方面提出了具體的實施對策。
[Abstract]:OLD Company is a labor-intensive data processing enterprise with independent investment by foreign T Group in China. It has been operating in China for 12 years. Due to the fluctuation of RMB exchange rate and the high cost of labor and housing rent in China, The company has been losing money in recent years and has to rely on additional allocations from headquarters to maintain its normal expenses. Because the amount of monthly allocations is not small and judging from the current situation, exchange rate fluctuations and various human resources, This situation of high material costs will continue. OLD, as a subsidiary processing enterprise of T Group, has never had a clear corporate strategy, and it is very difficult to develop domestic business in China. The first problem is to work out the company's development strategy, so how to find a suitable way for OLD to survive and develop in China according to the existing resources and advantages. It has become an urgent problem to be solved by OLD Company. According to the actual situation of OLD Company, this paper applies the classical concepts and methods of strategic management theory, such as PEST analysis and PEST analysis, to demonstrate the strategy of OLD Company. The optimal strategy is obtained by using the large strategic matrix analysis model. Finally, the concrete implementation countermeasures are put forward from the aspects of the choice of strategy and the safeguard measures of strategy.
【學(xué)位授予單位】：沈陽理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F49

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