本文選題：戰(zhàn)略管理　切入點(diǎn)：CDN　出處：《西南交通大學(xué)》2017年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)的普及和上網(wǎng)條件的改善,人們通過(guò)訪問(wèn)網(wǎng)站獲取信息已經(jīng)變得司空見(jiàn)慣,快速更新的網(wǎng)絡(luò)內(nèi)容、花樣繁多的專業(yè)網(wǎng)站吸引著越來(lái)越多的人把網(wǎng)絡(luò)作為得到信息的首選。在視頻流媒體出現(xiàn)后,信息的表現(xiàn)形式由呆板的圖片、文字,變?yōu)榱松鷦?dòng)的聲音影像,真切鮮活的呈現(xiàn)方式帶來(lái)巨大的感官刺激,人們對(duì)于網(wǎng)絡(luò)的依賴更是欲罷不能。視頻網(wǎng)站越來(lái)越受歡迎,觀看人數(shù)也越來(lái)越多,然而,不斷攀升的訪問(wèn)量引發(fā)的直接結(jié)果就是網(wǎng)站負(fù)荷加重,響應(yīng)速度緩慢,網(wǎng)絡(luò)用戶對(duì)網(wǎng)站服務(wù)的抱怨聲四起,因此,實(shí)現(xiàn)網(wǎng)站的快速訪問(wèn)成為了一個(gè)亟待解決的問(wèn)題。視頻網(wǎng)站對(duì)快速響應(yīng)的需求量大而且急迫,CDN(Content Delivery Network,即內(nèi)容分發(fā)網(wǎng)絡(luò))技術(shù)作為這一難題的絕佳解決方案,此時(shí),開(kāi)始在互聯(lián)網(wǎng)行業(yè)大行其道,運(yùn)營(yíng)CDN業(yè)務(wù)的公司也爭(zhēng)先恐后地出現(xiàn),市場(chǎng)競(jìng)爭(zhēng)日趨激烈。本文以CDN業(yè)務(wù)的迅猛發(fā)展為時(shí)代背景,選取SH公司作為案例,從企業(yè)經(jīng)營(yíng)者的角度研究公司CDN業(yè)務(wù)的戰(zhàn)略發(fā)展之道。首先,本文陳述CDN技術(shù)及其發(fā)展歷程,說(shuō)明該項(xiàng)技術(shù)在當(dāng)前歷史時(shí)期的必要性和重要意義。其次,列舉SH公司CDN業(yè)務(wù)現(xiàn)狀以及面臨的棘手問(wèn)題。在后續(xù)的章節(jié)中,分別運(yùn)用波特五力模型、PEST模型和SWOT模型對(duì)SH公司進(jìn)行戰(zhàn)略分析。最后,結(jié)合分析結(jié)果和公司現(xiàn)狀,給出SH公司戰(zhàn)略管理方案。本文得出結(jié)論:中國(guó)的CDN市場(chǎng)正處在從缺乏規(guī)范到制度健全的過(guò)渡階段,新業(yè)務(wù)帶來(lái)了許多新機(jī)遇,同時(shí),困難與挑戰(zhàn)也如影隨形。運(yùn)用戰(zhàn)略模型的分析為SH公司制定更加清晰和有針對(duì)性的戰(zhàn)略規(guī)劃:參照行業(yè)標(biāo)準(zhǔn)規(guī)范企業(yè)運(yùn)營(yíng),依據(jù)發(fā)展趨勢(shì)尋找目標(biāo)客戶,關(guān)注技術(shù)創(chuàng)新保持企業(yè)活力,加強(qiáng)人員管理提高執(zhí)行效率,善于借助外力籌措企業(yè)資金。從SH公司最緊迫和薄弱的環(huán)節(jié)入手,明確企業(yè)的戰(zhàn)略目標(biāo)和計(jì)劃。本文所舉例的SH公司具有行業(yè)代表性,SH公司制定的企業(yè)戰(zhàn)略也具有一定的適用性,可以為市場(chǎng)上的同類型企業(yè)提供一些指導(dǎo)意見(jiàn)和管理思路。
[Abstract]:With the popularity of the Internet and the improvement of Internet conditions, it has become commonplace for people to access websites to obtain information.A variety of professional websites attract more and more people to the Internet as the first choice to get information.After the appearance of video streaming media, the expression form of information has changed from rigid picture, text, into vivid sound image, the real and fresh presentation way brings huge sensory stimulation, people's dependence on the network is even more unstoppable.Video sites are becoming more popular and more and more viewed. However, the direct result of the increasing number of visitors is the heavy load on the site, the slow response speed, and the complaints of network users about the website services, so,The implementation of rapid access to the website has become a problem to be solved.Video sites are in great demand for quick response, and the technology of CDN content Delivery Network, or content distribution network, is the perfect solution to this problem, and is beginning to flourish in the Internet industry.Companies operating CDN business are also scrambling to emerge, market competition is becoming increasingly fierce.In this paper, the rapid development of CDN business as the background of the times, select SH company as a case, from the perspective of business operators to study the strategic development of the company's CDN business.First of all, this paper describes the CDN technology and its development process, explains the necessity and significance of this technology in the current historical period.Next, enumerates SH company CDN service present situation as well as faces the thorny question.In the following chapters, Porter's five Force Model pest model and SWOT model are used to analyze SH Company's strategy.Finally, combined with the analysis results and the current situation of the company, the strategic management scheme of SH company is given.This paper concludes that the CDN market in China is in the transitional stage from lack of standard to sound system. The new business brings many new opportunities, and the difficulties and challenges are accompanied by each other.Using the analysis of strategic model, the author makes clear and targeted strategic plan for SH company: standardizing enterprise operation according to industry standard, looking for target customers according to development trend, paying attention to technological innovation to maintain enterprise vitality,Strengthen personnel management to improve implementation efficiency, good at using external forces to raise corporate funds.Start with the most urgent and weak link of SH Company, define the strategic goal and plan of the enterprise.The SH company in this paper has some applicability, which can provide some guidance and management ideas for the same type of enterprises in the market.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F49;F272

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 李享;徐歡;;CDN帶寬動(dòng)態(tài)調(diào)整與跨節(jié)點(diǎn)調(diào)度[J];程序員;2013年11期

2 郭嘉凱;;CDN走向傳統(tǒng)企業(yè)用戶[J];軟件和信息服務(wù);2013年10期

3 阮成華;;三網(wǎng)融合促CDN進(jìn)入白金時(shí)代[J];郵電設(shè)計(jì)技術(shù);2013年02期

4 李璐;;Gartner:國(guó)內(nèi)高寬帶成本阻礙CDN服務(wù)普及[J];通信世界;2012年23期

5 張濤;劉志宏;;三網(wǎng)融合背景下的CDN融合演進(jìn)[J];信息通信;2011年05期

6 趙建秀;;全力推動(dòng)我國(guó)CDN產(chǎn)業(yè)發(fā)展——ChinaCache在美國(guó)納斯達(dá)克成功上市[J];數(shù)字通信世界;2010年11期

7 廖利;陳瑩;;CDN技術(shù)在流媒體中的應(yīng)用[J];福建電腦;2007年08期

8 王雪;韓志國(guó);;亮劍CDN[J];中國(guó)傳媒科技;2005年10期

9 劉朝陽(yáng),付鷹;內(nèi)容分發(fā)網(wǎng)絡(luò)初探[J];計(jì)算機(jī)時(shí)代;2004年05期

10 楊明川;CDN中的負(fù)載均衡技術(shù)[J];信息網(wǎng)絡(luò);2003年11期

，

本文編號(hào)：1689258