本文選題：信息產(chǎn)品　切入點(diǎn)：PEST　出處：《大連理工大學(xué)》2015年碩士論文

【摘要】：咨詢業(yè)的特點(diǎn)是以提供信息情報(bào)服務(wù)和智力服務(wù)的產(chǎn)業(yè),隨著我國(guó)經(jīng)濟(jì)的不斷發(fā)展,國(guó)內(nèi)的咨詢業(yè)市場(chǎng)需求也在不斷擴(kuò)大,國(guó)外知名的咨詢企業(yè)紛紛進(jìn)入中國(guó)市場(chǎng),國(guó)內(nèi)大中型咨詢公司也在不斷發(fā)展壯大,一些小型咨詢公司也在陸續(xù)興起,進(jìn)而帶來(lái)的行業(yè)競(jìng)爭(zhēng)也越加激烈。與此同時(shí),我國(guó)咨詢業(yè)也面臨著諸多的問(wèn)題,使得未來(lái)我國(guó)咨詢業(yè)市場(chǎng)將面臨激烈競(jìng)爭(zhēng),也使得咨詢信息產(chǎn)品的服務(wù)質(zhì)量面臨更大的挑戰(zhàn)。中國(guó)汽車動(dòng)態(tài)網(wǎng)發(fā)展多年,在汽車領(lǐng)域的咨詢市場(chǎng)已經(jīng)形成了一定的競(jìng)爭(zhēng)力和知名度,針對(duì)當(dāng)前的競(jìng)爭(zhēng)環(huán)境,制定公司信息產(chǎn)品的發(fā)展策略,確定公司如何實(shí)現(xiàn)產(chǎn)品改進(jìn)的目標(biāo),如何提高公司信息產(chǎn)品的競(jìng)爭(zhēng)力,對(duì)公司今后發(fā)展具有重要的意義。本論文將通過(guò)運(yùn)用PEST宏觀環(huán)境分析法和波特五力競(jìng)爭(zhēng)環(huán)境分析法來(lái)分析中國(guó)汽車動(dòng)態(tài)網(wǎng)信息產(chǎn)品的外部環(huán)境情況,通過(guò)分析客戶需求,結(jié)合公司自身的實(shí)際發(fā)展情況,通過(guò)波士頓矩陣分析信息產(chǎn)品的銷售情況,同時(shí)對(duì)公司信息產(chǎn)品存在的優(yōu)勢(shì)與面臨的問(wèn)題作出分析,進(jìn)而制定出中國(guó)汽車動(dòng)態(tài)網(wǎng)信息產(chǎn)品改進(jìn)策略：信息產(chǎn)品差異化制定策略、信息產(chǎn)品組合策略、新產(chǎn)品開(kāi)發(fā)策略、信息產(chǎn)品生命周期運(yùn)用策略。同時(shí)就如何有效實(shí)施產(chǎn)品策略需要的保障與措施做進(jìn)一步論述。
[Abstract]:The characteristic of consulting industry is to provide information information service and intelligence service industry. With the development of our economy, the market demand of domestic consulting industry is also expanding, and foreign well-known consulting enterprises have entered the Chinese market. Large and medium-sized consulting companies in China are also growing, and some small consulting companies are also rising in succession, resulting in more and more fierce competition in the industry. At the same time, the consulting industry in our country is also facing many problems. In the future, China's consulting market will face fierce competition, and the service quality of consulting information products will face greater challenges. China Automotive dynamic Network has developed for many years. The consulting market in the automotive field has formed a certain degree of competitiveness and popularity. In view of the current competitive environment, we should formulate the development strategy of the company's information products and determine how the company can achieve the goal of product improvement. How to improve the competitiveness of the company's information products, This paper will analyze the external environment situation of Chinese automobile dynamic network information products by using PEST macro environmental analysis method and Porter's five forces competitive environment analysis method, and analyze the customer's demand through the analysis of the future development of the company. Combined with the actual development of the company itself, through the Boston matrix analysis of the information product sales situation, at the same time, the company information product advantages and problems faced by the analysis. Furthermore, the strategies for improving the information products of China's automobile dynamic network are worked out: the strategy of information product differentiation, the strategy of information product combination, and the strategy of new product development. At the same time, it discusses how to implement the product strategy effectively.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：C932.82;F49

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1 苑業(yè)楓;中國(guó)汽車動(dòng)態(tài)網(wǎng)信息產(chǎn)品策略研究[D];大連理工大學(xué);2015年

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本文編號(hào)：1678416