視頻網(wǎng)站品牌影響力問卷調(diào)查
發(fā)布時間:2018-03-22 16:32
本文選題:網(wǎng)站品牌 切入點:網(wǎng)站發(fā)展 出處:《傳媒》2014年06期 論文類型:期刊論文
【摘要】:正為了解中國視頻網(wǎng)站發(fā)展實際情況,深入研究視頻網(wǎng)站發(fā)展現(xiàn)狀、特點、存在的不足,以及突破困境的辦法,中國新聞出版研究院"中國視頻網(wǎng)站發(fā)展研究"課題組特意地開展了本次調(diào)查。本次視頻網(wǎng)站品牌影響力調(diào)查采用問卷調(diào)查方式,在網(wǎng)站上和首屆大學(xué)生傳媒節(jié)上,共獲有效問卷192份。以下是"中國視頻網(wǎng)站發(fā)展研究調(diào)查問卷"調(diào)查結(jié)果。
[Abstract]:In order to understand the actual situation of the development of video websites in China, we are deeply studying the current situation, characteristics, shortcomings of the development of video websites, as well as the ways to break through the dilemma. The research group of the China Institute of Press and publication, "Research on the Development of Video websites in China", carried out this survey specially. The survey of brand influence of video websites was conducted by means of questionnaires, on the website and at the first college students' media festival. A total of 192 valid questionnaires were obtained. The following are the results of the China Video website Development questionnaire.
【分類號】:F49
【相似文獻(xiàn)】
相關(guān)期刊論文 前1條
1 王春麗;;整合營銷傳播在網(wǎng)站品牌建立中的應(yīng)用[J];今日科苑;2006年07期
相關(guān)碩士學(xué)位論文 前1條
1 萬久紅;搜房網(wǎng)品牌提升策略研究[D];電子科技大學(xué);2011年
,本文編號:1649465
本文鏈接:http://sikaile.net/jingjilunwen/xxjj/1649465.html
最近更新
教材專著