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ITO市場雙層級SCP分析及基于印度市場我國ITO市場的競爭力分析

發(fā)布時間:2018-03-03 10:20

  本文選題:ITO 切入點:雙層級 出處:《東北財經(jīng)大學(xué)》2013年碩士論文 論文類型:學(xué)位論文


【摘要】:隨著近幾十年計算機信息技術(shù)快速大跨越式的發(fā)展,軟件服務(wù)外包行業(yè)迅速發(fā)展起來,這一行業(yè)是以計算機和互聯(lián)網(wǎng)為發(fā)展依托的,其存在原因在于企業(yè)希望著重發(fā)展自身核心業(yè)務(wù)的發(fā)展訴求,使得企業(yè)在競爭激烈的市場格局下能夠無后顧之憂地發(fā)揮自身優(yōu)勢,進入21世紀(jì)以來,全球外包行業(yè)都在以20%多的速度發(fā)展,到2015年預(yù)計將達到1000億美元的市場規(guī)模。同時軟件服務(wù)外包市場的發(fā)展不僅對于本行業(yè)有重大意義,對于其他行業(yè)也具有重大意義,因為這對于一個企業(yè)發(fā)展核心競爭力的助推意義是極其顯著的,而且隨著技術(shù)需求等級的不斷提升,發(fā)展好企業(yè)非核心業(yè)務(wù)外包對于提升企業(yè)經(jīng)營管理效率和降低成本都是對企業(yè)發(fā)展有決定性作用的。 軟件外包行業(yè)中分為發(fā)包企業(yè)和接包企業(yè)兩方,發(fā)包企業(yè)就是有將自身某一部分業(yè)務(wù)流程分包出去意向的企業(yè),現(xiàn)在的全球市場下,美國、歐洲和日本是發(fā)包企業(yè)集中的地區(qū),到2012年,美國占發(fā)包市場的70%的份額。同時與發(fā)包企業(yè)同時對應(yīng)發(fā)展的接包市場則由印度、愛爾蘭和中國等國家占據(jù)。但在各發(fā)包國企業(yè)和接包國企業(yè)之間的發(fā)展水平是有差距的。 本文首先就發(fā)、接包市場的發(fā)展等級不同將軟件外包市場——ITO市場進行了分類。先是通過運用經(jīng)典的S-C-P經(jīng)濟分析模型對兩種發(fā)展等級的ITO市場進行理論分析,將各個市場的市場結(jié)構(gòu)、企業(yè)行為和企業(yè)績效都加以分析,獲取出不同市場的發(fā)展特點,如低層級ITO市場屬于介于完全壟斷和完全競爭之間的壟斷競爭市場格局,而高層級ITO市場則屬于技術(shù)壟斷的市場格局,從這種不同市場結(jié)構(gòu)出發(fā)分析衍生出兩種市場格局的不同企業(yè)行為和企業(yè)績效,總結(jié)出兩市場下的企業(yè)發(fā)展路徑,進而為我國的軟件外包市場發(fā)展現(xiàn)狀進行剖析和提出發(fā)展建議。 本文從四個部分進行闡述,第一部分是緒論,闡述本文研究的背景、國內(nèi)外對ITO市場發(fā)展的文獻綜述,概念界定,論文結(jié)構(gòu),研究方法,以及本文的創(chuàng)新點和存在的不足。第二部分則是通過對雙層級ITO市場分別運用S-C-P分析方法進行市場分析,進而總結(jié)出各等級市場自身的發(fā)展和效益特性。第三部分是總結(jié)分析下我國ITO市場現(xiàn)在的發(fā)展現(xiàn)狀。第四部分是基于印度ITO市場成功發(fā)展起來的實例對我國市場進行反思分析并提出對策建議。 本文的基本結(jié)論是:我國ITO市場顯著地屬于低層級ITO市場的發(fā)展范疇,借鑒于印度漸漸進入高層級市場的發(fā)展現(xiàn)狀,我國市場要明確今后向高層級市場轉(zhuǎn)變的發(fā)展路線,提高行業(yè)效率和收益。
[Abstract]:With the rapid development of computer information technology in recent decades, software service outsourcing industry has developed rapidly, which is based on computer and Internet. The reason is that the enterprises want to focus on the development of their core business, so that enterprises in the competitive market structure can give full play to their own advantages, since 21th century, The global outsourcing industry is developing at a rate of more than 20% and is expected to reach a market scale of 100 billion US dollars by 2015. At the same time, the development of the software service outsourcing market is of great significance not only to this industry, but also to other industries. Because it is extremely significant for an enterprise to develop its core competitiveness, and with the continuous upgrading of the level of technology demand, The development of non-core outsourcing plays a decisive role in improving the efficiency of enterprise management and reducing the cost. The software outsourcing industry is divided into contract issuing enterprises and contracting enterprises. Contract issuing enterprises are enterprises that have the intention to subcontract a part of their business processes. Now in the global market, the United States, In 2012, the United States had a share of 70% of the contracting market. Meanwhile, the contracting market, which was developed at the same time as the contracting enterprises, was developed by India. Countries such as Ireland and China occupy. However, there is a gap in the level of development between the enterprises in each contracting country and those in the receiving country. In this paper, the software outsourcing market is classified according to the different levels of development of the contracting market. Firstly, by using the classical S-C-P economic analysis model, the paper makes a theoretical analysis of the ITO market with two levels of development. The market structure, enterprise behavior and enterprise performance of each market are analyzed, and the development characteristics of different markets are obtained. For example, the low-level ITO market belongs to the monopoly competition market between complete monopoly and complete competition. The high-level ITO market belongs to the market pattern of technology monopoly. From this different market structure, this paper analyzes the different enterprise behavior and enterprise performance derived from the two market patterns, and summarizes the development path of enterprises under the two markets. Then it analyzes the present situation of software outsourcing market in China and puts forward some suggestions. The first part is the introduction, the background of this study, the domestic and foreign literature review of the development of ITO market, the definition of the concept, the structure of the paper, the research methods, The second part uses S-C-P analysis method to analyze the double-tier ITO market. The third part is to summarize and analyze the current development of ITO market in China. Part 4th is based on the successful development of India's ITO market to China's market. Carry on the reflection analysis and put forward the countermeasure suggestion. The basic conclusions of this paper are as follows: the ITO market in our country belongs to the development category of the low level ITO market significantly, drawing lessons from the current situation of India gradually entering the high-level market, our country market should make clear the development route of the transition to the high-level market in the future. Improve industry efficiency and revenue.
【學(xué)位授予單位】:東北財經(jīng)大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2013
【分類號】:F49

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