本文關鍵詞： 網(wǎng)絡傳播 互聯(lián)網(wǎng) 共享經(jīng)濟 共享經(jīng)濟型平臺　出處：《山東大學》2017年碩士論文　論文類型：學位論文

【摘要】：隨著互聯(lián)網(wǎng)時代的發(fā)展,給整個人類社會都帶來了顛覆性的改變。網(wǎng)絡技術和應用的不斷革新,給互聯(lián)網(wǎng)的多元化、個性化提供條件,也為和互聯(lián)網(wǎng)結(jié)合的經(jīng)濟模式提供支持,共享經(jīng)濟就是其中一種。共享經(jīng)濟于1978年提出至2008年都未得到太大關注,在搭上互聯(lián)網(wǎng)的順風車后,共享經(jīng)濟引起廣泛關注,共享經(jīng)濟型平臺也如雨后春筍般出現(xiàn)。在互聯(lián)網(wǎng)時代背景下應運而生的共享經(jīng)濟展現(xiàn)出了驚人的發(fā)展?jié)摿挖厔?勢頭正猛。已成為不可小覷的全球經(jīng)濟發(fā)展趨勢之一。本研究從宏觀的角度進行把控,并結(jié)合具體案例來佐證,全面分析相互作用,力求有廣有深。本研究旨在研究互聯(lián)網(wǎng)與共享經(jīng)濟型平臺的內(nèi)在相互作用,以影響兩者相互作用的因素為主要思考點,先明確共享的含義,再研究網(wǎng)絡傳播與共享經(jīng)濟之間的聯(lián)系,進而深入探討共享經(jīng)濟型平臺與網(wǎng)絡傳播之間的內(nèi)在關系,這是一個逐漸深入的結(jié)構邏輯。第一章緒論部分主要介紹了本研究的選題意義,總結(jié)相關的文獻綜述以及主要的研究方法。第二章從社會學角度下分析"共享"的意義及出現(xiàn)的原因,通過對"共享"的分析從中得出共享經(jīng)濟的概念和其所包含的重要因素,為之后對共享經(jīng)濟及共享經(jīng)濟型平臺的研究打下基礎。第三章論述的是互聯(lián)網(wǎng)對共享經(jīng)濟的作用,從移動技術、P2P模式以及社交平臺對其的影響入手,從技術論的角度分析網(wǎng)絡技術進步和規(guī)模壯大是共享經(jīng)濟發(fā)展的支撐力量,依托在互聯(lián)網(wǎng)的土壤,共享經(jīng)濟才能更快的成長,但同時技術仍然是雙刃劍。第四章論證了共享經(jīng)濟對互聯(lián)網(wǎng)媒介的影響,共享的概念深入人心,網(wǎng)絡媒介也在共享的浪潮下不斷改變,不斷融入,從內(nèi)容共享平臺切入,運用傳播學理論進行分析和研究,最后總結(jié)幾種主要平臺和生活結(jié)合的模式。通過前面幾章對互聯(lián)網(wǎng)和共享經(jīng)濟相互作用的研究,第五章將詳細分析互聯(lián)網(wǎng)視角下的共享經(jīng)濟型平臺的發(fā)展,以揭示網(wǎng)絡傳播與共享經(jīng)濟型平臺之間的內(nèi)在相互聯(lián)系。運用傳播學理論,并輔以具體案例進行分析,力求更深的理解�，F(xiàn)有的研究多為具體討論互聯(lián)網(wǎng)中共享經(jīng)濟的某個案例,不具備從宏觀的視角全局進行剖析,并很少研究內(nèi)在相互的作用,得出規(guī)律性的特征。本研究力求能在兩者的內(nèi)在相互作用中有所突破。為依托在互聯(lián)網(wǎng)背景下發(fā)展的其他經(jīng)濟模式提供借鑒作用。
[Abstract]:With the development of the Internet era, it has brought subversive changes to the whole human society. The continuous innovation of network technology and application provides the conditions for the diversification and individuation of the Internet, as well as the support for the economic model combined with the Internet. Sharing economy is one of them. The sharing economy was put forward in 1978 and didn't get much attention until 2008. After riding the Internet, the sharing economy attracted wide attention. The sharing economy platform has also sprung up. The sharing economy, which came into being under the background of the Internet age, has shown amazing development potential and trend. The momentum is strong. Has become one of the global economic development trends that can not be underestimated. This study from a macro perspective to control, and combined with specific cases to support the overall analysis of the interaction, The purpose of this study is to study the internal interaction between the Internet and the shared economic platform, with the factors affecting the interaction between the two as the main thinking point, first to clarify the meaning of sharing. Then it studies the relationship between network communication and sharing economy, and then probes into the internal relationship between sharing economy platform and network communication. This is a progressive structural logic. The first chapter introduces the significance of this research. The second chapter analyzes the significance and causes of "sharing" from the angle of sociology, and draws the concept of "sharing economy" and its important factors from the analysis of "sharing". The third chapter discusses the role of Internet in sharing economy, starting with the P2P model of mobile technology and the influence of social platform on it. From the point of view of technology theory, analyzing the progress and scale of network technology is the supporting force for the development of shared economy. Relying on the soil of the Internet, the sharing economy can grow faster. But at the same time, technology is still a double-edged sword. Chapter 4th demonstrates the impact of sharing economy on Internet media. Using the theory of communication to analyze and research, finally summarize several major platforms and life integration model. Through the previous chapters of the Internet and the sharing economy of the interaction of research, Chapter 5th will analyze the development of shared economy platform from the perspective of Internet in order to reveal the internal relationship between network communication and shared economy platform. Most of the existing studies are specific to a case of sharing economy in the Internet, do not have a macro perspective of the overall analysis, and rarely study the internal interaction, This study tries to make a breakthrough in the internal interaction between the two and provide reference for other economic models developed under the background of the Internet.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F49;G206

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