本文選題：卓越集團青島公司 + 房地產��； 參考：《西北大學》2014年碩士論文

【摘要】：近年來,隨著國家宏觀調控力度的不斷加大和房地產業(yè)市場化程度的不斷提高,房產公司的生存與發(fā)展正面臨著全球化競爭、市場供求、宏觀環(huán)境和技術更新的威脅。作為集團品牌旗下的區(qū)域房地產公司,卓越集團青島公司同樣面臨現階段發(fā)展的種種問題在。本文通過詳細分析卓越集團青島公司發(fā)展現狀、所處宏觀背景和面臨的威脅,探索公司內部資源和外部環(huán)境的優(yōu)劣勢,尋求公司切實可行的發(fā)展戰(zhàn)略,為公司的未來發(fā)展戰(zhàn)略的制定提供建議。 本文運用企業(yè)發(fā)展戰(zhàn)略相關理論和方法,分別對卓越集團青島公司的戰(zhàn)略環(huán)境,戰(zhàn)略目標和戰(zhàn)略實施措施進行了具體的分析。首先介紹了卓越集團青島公司的背景和經營發(fā)展狀況,其次介紹了國內外有關企業(yè)發(fā)展戰(zhàn)略的理論和研究文獻,然后運用理論工具深入分析企業(yè)發(fā)展的優(yōu)勢、劣勢、機遇和威脅等方面的狀況,最后為企業(yè)在激烈競爭中實現可持續(xù)發(fā)展提出發(fā)展戰(zhàn)略選擇的建議：1.嘗試多元化、差異化商業(yè)模式；2.拓展多渠道融資方式；3.進行新項目、新城市的擴張；4.保持持有型物業(yè)投資。同時提出了實施企業(yè)發(fā)展戰(zhàn)略的具體措施：1.以商業(yè)操作平臺為基石,實施多元化商業(yè)戰(zhàn)略；2.以產融結合平臺為翼,使產業(yè)和金融成為一個整體；3.以高效運營機制推動新項目新城市的擴張；4.組織結構優(yōu)化和建立激勵機制。 本文期望對于卓越集團青島公司發(fā)展戰(zhàn)略的研究可以為企業(yè)未來發(fā)展戰(zhàn)略的制定提供借鑒,同時引起對中國房地產行業(yè)未來發(fā)展方向的思考。
[Abstract]:In recent years, with the increasing of national macro-control and marketization of real estate, the survival and development of real estate companies are facing the threat of globalization competition, market supply and demand, macro environment and technological renewal. As a regional real estate company under the group brand, Qingdao company of outstanding group also faces various problems of development at this stage. Through the detailed analysis of the present development situation, the macro background and the threats faced by Qingdao Company, this paper explores the advantages and disadvantages of the internal resources and external environment of the company, and seeks the practical development strategy of the company. Provide advice for the future development strategy of the company. Based on the relevant theories and methods of enterprise development strategy, this paper analyzes the strategic environment, strategic objectives and strategic implementation measures of Qingdao Corporation. Firstly, it introduces the background and development of Qingdao company, then introduces the theories and research documents about the development strategy of enterprises at home and abroad, and then analyzes the advantages and disadvantages of the development of enterprises by using theoretical tools. Opportunities and threats, and so on, finally for the enterprise in the fierce competition to achieve sustainable development of the strategic choice of the proposal: 1. Try to diversify, differentiated business model. Develop multi-channel financing methods. Carry out new projects and expand the new city. Keep holding property investment. At the same time, put forward the implementation of the enterprise development strategy specific measures: 1. Take the business operation platform as the foundation stone, implements the diversification commercial strategy. Industrial and financial integration platform as the wing, so that the industry and finance as a whole. Promote the expansion of new projects and new cities by efficient operation mechanism. Optimization of organizational structure and establishment of incentive mechanism. This paper hopes that the research on the development strategy of Qingdao company can provide reference for the formulation of the future development strategy of the enterprise, and cause the thinking of the future development direction of the Chinese real estate industry at the same time.
【學位授予單位】：西北大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F299.233.4;F272

【參考文獻】

中國期刊全文數據庫 前10條

1 韓冬梅;劉蘭娟;曹坤;;基于狀態(tài)空間模型的房地產價格泡沫問題研究[J];財經研究;2008年01期

2 楊志勇;莊良英;林鴻熙;;房地產企業(yè)發(fā)展戰(zhàn)略的制定與實施[J];科技和產業(yè);2011年04期

3 ;Research on construction knowledge resources framework of real estate enterprises[J];Engineering Sciences;2010年04期

4 王莉;;基于SWOT和QSPM的房地產企業(yè)發(fā)展戰(zhàn)略的選擇[J];工業(yè)技術經濟;2011年03期

5 ;The study on the evolution of real estate industry based on the theory of self-organization[J];Engineering Sciences;2009年03期

6 劉曉君;王少文;;房地產企業(yè)多元化發(fā)展戰(zhàn)略風險評價研究[J];商業(yè)研究;2012年11期

7 ;Analysis on Public Transportation Influences on Real Estate Development in East Lansing[J];Geo-Spatial Information Science;2011年01期

8 徐鳳臣;;簡析市場配置和政府保障相結合的住房制度[J];城市;2013年01期

9 梁榮;;房地產轉型與城市發(fā)展[J];北方經濟;2011年17期

10 鮑學英;;改進的SWOT技術在房地產企業(yè)發(fā)展戰(zhàn)略中應用[J];建筑管理現代化;2008年01期

中國博士學位論文全文數據庫 前1條

1 陳明坤;中國企業(yè)可持續(xù)發(fā)展成本戰(zhàn)略研究[D];武漢理工大學;2011年

，

本文編號：2044161