本文選題：集成房屋 + 發(fā)展戰(zhàn)略　； 參考：《對外經(jīng)濟(jì)貿(mào)易大學(xué)》2014年碩士論文

【摘要】：隨著中國經(jīng)濟(jì)的不斷發(fā)展，新型城鎮(zhèn)化的進(jìn)一步深化，集成房屋行業(yè)發(fā)展迅速，市場需求成爆炸式增長。北新集成房屋（北京）有限公司正面臨著市場的機(jī)會與挑戰(zhàn)。面對日益激烈的市場競爭，如何抓住發(fā)展機(jī)遇，應(yīng)對經(jīng)營挑戰(zhàn)，推動企業(yè)進(jìn)一步發(fā)展，已經(jīng)成為公司急需解決的重大問題。在這種情況下，企業(yè)管理層要科學(xué)的研究和制定公司發(fā)展戰(zhàn)略，提高公司管理經(jīng)營水平，完善公司治理結(jié)構(gòu)，推進(jìn)戰(zhàn)略切實(shí)有效的實(shí)施，促進(jìn)企業(yè)的可持續(xù)發(fā)展。 本文以北新集成房屋（北京）有限公司為研究對象，運(yùn)用戰(zhàn)略管理理論和戰(zhàn)略模型，通過對企業(yè)所處的外部宏觀環(huán)境、產(chǎn)業(yè)競爭態(tài)勢的全面分析，以及對企業(yè)內(nèi)部資源狀況進(jìn)行評估，運(yùn)用PEST分析法、五力分析模型和SWOT分析法，綜合分析北新集成房屋公司所面臨的競爭威脅，對公司所面臨的機(jī)會和威脅、優(yōu)勢和劣勢進(jìn)行匹配，確定公司可采取的戰(zhàn)略方案。結(jié)合公司內(nèi)部資源，依托自身的產(chǎn)品優(yōu)勢和品牌優(yōu)勢，確定公司的下一步發(fā)展戰(zhàn)略，，并為確保戰(zhàn)略目標(biāo)的完成，從優(yōu)化企業(yè)組織結(jié)構(gòu)、完善人力資源管理、加強(qiáng)核心競爭力方面論述了戰(zhàn)略實(shí)施措施。
[Abstract]:With the development of Chinese economy and the deepening of new urbanization, the integrated housing industry is developing rapidly and the market demand is increasing explosively. Beixin Integrated Housing (Beijing) Co., Ltd. is facing market opportunities and challenges. Facing the increasingly fierce market competition, how to seize the development opportunity, deal with the management challenge and promote the further development of the enterprise has become an important problem that the company urgently needs to solve. In this case, the enterprise management should scientifically study and formulate the company development strategy, improve the management level of the company, perfect the corporate governance structure, promote the effective implementation of the strategy, and promote the sustainable development of the enterprise. This paper takes Beixin Integrated Housing (Beijing) Co., Ltd. as the research object, applies the strategic management theory and the strategic model, through the overall analysis of the external macro environment and the industrial competition situation of the enterprise. As well as the evaluation of the internal resources of the enterprise, using the PEST analysis method, the five-force analysis model and the SWOT analysis method, the paper comprehensively analyzes the competitive threat faced by Beixin Integrated Housing Company, and the opportunities and threats to the company. Match strengths and weaknesses to determine strategic options that the company can adopt. Combined with the company's internal resources, relying on its own product advantages and brand advantages, to determine the company's next development strategy, and in order to ensure the completion of strategic objectives, from optimizing the organizational structure of the enterprise, improving human resources management, Strengthen the core competitiveness of the strategic implementation measures.
【學(xué)位授予單位】：對外經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.233.4;F272

【參考文獻(xiàn)】

相關(guān)期刊論文 前8條

1 仇保興;;從綠色建筑到低碳生態(tài)城[J];城市發(fā)展研究;2009年07期

2 劉前進(jìn),何�？�,周天華,陳健,楊家驥,劉宇清,張躍峰;低層冷彎型鋼房屋墻體立柱承載力試驗(yàn)研究[J];鋼結(jié)構(gòu);2004年04期

3 蔡玉春;鋼結(jié)構(gòu)住宅產(chǎn)業(yè)化的現(xiàn)狀與進(jìn)展[J];鋼結(jié)構(gòu);2005年01期

4 李娟;王赫;;優(yōu)化企業(yè)組織結(jié)構(gòu) 提升經(jīng)營管理水平[J];淮海文匯;2012年04期

5 李福平;鄧春林;萬晶;;3D打印建筑技術(shù)與商品混凝土行業(yè)展望[J];混凝土世界;2013年03期

6 ;住房城鄉(xiāng)建設(shè)部關(guān)于推進(jìn)建筑業(yè)發(fā)展和改革的若干意見[J];中國勘察設(shè)計(jì);2014年07期

7 康莊;;集成創(chuàng)新促進(jìn)住宅產(chǎn)業(yè)現(xiàn)代化轉(zhuǎn)型發(fā)展[J];墻材革新與建筑節(jié)能;2014年06期

8 邵麗蓉;;3D打印建筑,你敢住嗎[J];人民文摘;2014年06期

本文編號：1937785