本文選題：網(wǎng)上借貸 + 感知風(fēng)險��； 參考：《中國市場》2016年44期

【摘要】：自2005年以來,網(wǎng)絡(luò)P2P借貸市場已取得了快速的發(fā)展,并在幫助小微企業(yè)解決融資性難題方面發(fā)揮了重要作用。然而,該市場仍處在初級階段,為了更好地理解P2P網(wǎng)絡(luò)借貸市場的借貸活動,我們需要實證研究的理論基礎(chǔ)。由于網(wǎng)絡(luò)P2P貸款的獨特性以及在交易過程中風(fēng)險和信任的核心作用,我們從風(fēng)險感知和信任感知的角度出發(fā),探討驅(qū)使借貸雙方放貸成功的關(guān)鍵性因素。
[Abstract]:Since 2005, the Internet P2P lending market has made rapid development and played an important role in helping small and micro enterprises to solve financing problems. However, the market is still in the primary stage. In order to better understand the lending activities of the P2P network lending market, we need the theoretical basis of empirical research. Due to the network P2P loan, In terms of the uniqueness and the core role of risk and trust in the process of trading, we discuss the key factors that drive the loan success of both borrowers and borrowers from the perspective of risk perception and trust perception.

【作者單位】： 河北工業(yè)大學(xué)經(jīng)濟管理學(xué)院;
【分類號】：F724.6;F832.4
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本文編號：1838333