茶葉文化資源的形成與博弈—廣東蕉嶺縣藍(lán)源茶的個(gè)案研究
發(fā)布時(shí)間：2018-10-23 14:22
【摘要】：本研究采用深入訪談和參與觀察等方法,探究了廣東省蕉嶺縣藍(lán)源村及其茶葉生產(chǎn)的情況,研究發(fā)現(xiàn):藍(lán)源村的茶葉生產(chǎn)起源于17世紀(jì)上半葉,其茶葉的最初來源為藍(lán)源羅姓客家人過番到臺(tái)灣帶回的茶籽。之后的300余年里,茶樹從羅姓擴(kuò)展至全村,形成了家家戶戶皆種茶、制茶的風(fēng)俗,但生產(chǎn)規(guī)模僅供自給自足。及至20世紀(jì)中葉集體經(jīng)濟(jì)時(shí)代,藍(lán)源人原本賴于謀生的手工造紙業(yè)沒落了,林木業(yè)也遭遇集體化,藍(lán)源人的謀生陷入了困頓。在這種背景下,茶葉成為藍(lán)源人的救命稻草,他們掀起了在自留地種茶,提高制茶技藝的熱潮,并藉此形成了喜愛“論茶”的村落文化。迫于生計(jì)的藍(lán)源人不顧國家管制赴墟賣茶,盡管可能會(huì)遭遇“治管會(huì)”、“墟霸”的刁難而痛失茶葉,但藍(lán)源人卻始終沒有放棄賣茶路。這種堅(jiān)持最終使得藍(lán)源村的茶葉得以冠名“藍(lán)源茶”,揚(yáng)名蕉嶺東部和梅縣北部。到70年代末,藍(lán)源茶已廣受消費(fèi)者追捧,外界開始上門收購,甚至出現(xiàn)“一斤難求”的盛況,這標(biāo)志著“藍(lán)源茶”開始成為一種文化符號。及至90年代,藍(lán)源人的謀生目光再次轉(zhuǎn)向林木業(yè),茶葉的生產(chǎn)停滯了,但作為一種文化符號,藍(lán)源茶在當(dāng)?shù)厝匀幌碛惺⒚�。本世紀(jì)初,某茶商看重“藍(lán)源茶”潛在的經(jīng)濟(jì)價(jià)值,申注了“藍(lán)源綠茶”商標(biāo),“藍(lán)源茶”開始參與到現(xiàn)代商業(yè)資本的運(yùn)作中來。在這個(gè)過程中,藍(lán)源茶的價(jià)格連年上漲,為本縣的茶商和藍(lán)源人帶來了可觀的收益。2012年,出于村落發(fā)展的需要,藍(lán)源村開始謀劃發(fā)展本村的茶葉產(chǎn)業(yè),并在廣州南沙區(qū)對口扶貧資金的支持下重新挖掘“藍(lán)源茶”這一文化資源。由此,茶商和藍(lán)源村開始圍繞“藍(lán)源茶”這一文化資源展開博弈,博弈雙方在“不損害‘藍(lán)源茶’文化資源”的前提下展開了暗中角力。綜上所述,本研究認(rèn)為,“藍(lán)源茶”這一茶葉文化資源的形成可分為兩個(gè)時(shí)期,一是17世紀(jì)至20世紀(jì)中葉的緩慢積累期,這一時(shí)期與藍(lán)源村的歷史文化密切相關(guān);二是20世紀(jì)60年代至80年代的快速積累期,這一時(shí)期主要受國家政策和時(shí)代環(huán)境的影響。兩個(gè)時(shí)期的積累使得藍(lán)源村的茶葉從一種“日常之物”轉(zhuǎn)變?yōu)橐环N“文化符號”,即“藍(lán)源茶”。而新世紀(jì)茶商和藍(lán)源人對于“藍(lán)源茶”文化資源的運(yùn)用和博弈過程,可以概括為是對“藍(lán)源茶”這一文化符號的資本運(yùn)作過程�！八{(lán)源茶”藉此文化資本化,作為文化資本參與到符號經(jīng)濟(jì)的生產(chǎn)中來,為生產(chǎn)者和消費(fèi)者創(chuàng)造源源不斷的價(jià)值。
[Abstract]:In this study, we studied the situation of Lanyuan Village and its tea production in Jiaoling County, Guangdong Province by means of in-depth interview and observation, and found that the tea production of Lanyuan Village originated in the first half of the 17th century. The original source of tea is the tea seeds brought back by the Hakka people surnamed Lan Yuan Luo. Over 300 years later, tea trees expanded from Luo to the whole village, forming the custom of growing tea and making tea in every household, but only for self-sufficiency. By the middle of the 20th century, the artisanal paper industry, which the Lanyuan people originally depended on for their livelihood, had declined, and the forest and wood industry had also encountered collectivization, and the Lanyuan people's livelihood had fallen into difficulties. Under this background, tea became the life-saving straw of Lanyuan people. They raised the craze of planting tea on their own land and improving tea making skills, and thus formed the village culture that loved "on tea". Lanyuan people who are forced to make a living go to market to sell tea in spite of state control. Although they may encounter difficulties of "governing and managing the market" and "market hegemony", they have never given up on selling tea. This persistence eventually allowed the tea of Lanyuan Village to be named "Lanyuan Tea", famous in the east of Jiaoling and north of Mei County. By the end of the 1970s, Lanyuan tea had been widely sought after by consumers, the outside world began to buy it at home, and even "a catty was hard to get", which marked the beginning of "blue source tea" as a cultural symbol. By the 1990s, the livelihood of Lanyuan people once again turned to the forest industry, tea production stagnated, but as a cultural symbol, Lanyuan tea is still famous in the local. At the beginning of this century, a certain tea merchant valued the potential economic value of "Lanyuan Tea", and claimed the trademark "Blue Source Green Tea", which began to participate in the operation of modern commercial capital. In the process, the price of Lanyuan tea has risen year after year, bringing considerable benefits to tea merchants and people of Lanyuan in this county. In 2012, because of the need of village development, the village began to plan to develop its tea industry. In Guangzhou Nansha District with the support of poverty alleviation funds, re-mining "blue tea" this cultural resources. As a result, the tea merchants and the village began to play games around the cultural resources of "blue source tea", and the two sides engaged in a dark struggle on the premise of "not harming the cultural resources of 'blue source tea'". To sum up, the formation of "Lanyuan Tea" as a tea cultural resource can be divided into two periods, one is the slow accumulation period from the 17th century to the middle of the 20th century, which is closely related to the history and culture of Lanyuan Village; The second is the period of rapid accumulation from 1960s to 1980s, which is mainly influenced by national policy and time environment. The accumulation of two periods changed the tea of Lanyuan village from a kind of "daily things" to a "cultural symbol", that is, "Lanyuan tea". However, in the new century, the use and game process of the cultural resources of "Lanyuan Tea" by the tea merchants and the people of Lanyuan can be summed up as the capital operation process of the cultural symbol of "Blue Source Tea". "Blue Source Tea" takes advantage of this cultural capitalization to participate in the production of symbolic economy as cultural capital and to create a continuous stream of value for producers and consumers.
【學(xué)位授予單位】：中山大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F326.12;TS971
本文編號：2289504
[Abstract]:In this study, we studied the situation of Lanyuan Village and its tea production in Jiaoling County, Guangdong Province by means of in-depth interview and observation, and found that the tea production of Lanyuan Village originated in the first half of the 17th century. The original source of tea is the tea seeds brought back by the Hakka people surnamed Lan Yuan Luo. Over 300 years later, tea trees expanded from Luo to the whole village, forming the custom of growing tea and making tea in every household, but only for self-sufficiency. By the middle of the 20th century, the artisanal paper industry, which the Lanyuan people originally depended on for their livelihood, had declined, and the forest and wood industry had also encountered collectivization, and the Lanyuan people's livelihood had fallen into difficulties. Under this background, tea became the life-saving straw of Lanyuan people. They raised the craze of planting tea on their own land and improving tea making skills, and thus formed the village culture that loved "on tea". Lanyuan people who are forced to make a living go to market to sell tea in spite of state control. Although they may encounter difficulties of "governing and managing the market" and "market hegemony", they have never given up on selling tea. This persistence eventually allowed the tea of Lanyuan Village to be named "Lanyuan Tea", famous in the east of Jiaoling and north of Mei County. By the end of the 1970s, Lanyuan tea had been widely sought after by consumers, the outside world began to buy it at home, and even "a catty was hard to get", which marked the beginning of "blue source tea" as a cultural symbol. By the 1990s, the livelihood of Lanyuan people once again turned to the forest industry, tea production stagnated, but as a cultural symbol, Lanyuan tea is still famous in the local. At the beginning of this century, a certain tea merchant valued the potential economic value of "Lanyuan Tea", and claimed the trademark "Blue Source Green Tea", which began to participate in the operation of modern commercial capital. In the process, the price of Lanyuan tea has risen year after year, bringing considerable benefits to tea merchants and people of Lanyuan in this county. In 2012, because of the need of village development, the village began to plan to develop its tea industry. In Guangzhou Nansha District with the support of poverty alleviation funds, re-mining "blue tea" this cultural resources. As a result, the tea merchants and the village began to play games around the cultural resources of "blue source tea", and the two sides engaged in a dark struggle on the premise of "not harming the cultural resources of 'blue source tea'". To sum up, the formation of "Lanyuan Tea" as a tea cultural resource can be divided into two periods, one is the slow accumulation period from the 17th century to the middle of the 20th century, which is closely related to the history and culture of Lanyuan Village; The second is the period of rapid accumulation from 1960s to 1980s, which is mainly influenced by national policy and time environment. The accumulation of two periods changed the tea of Lanyuan village from a kind of "daily things" to a "cultural symbol", that is, "Lanyuan tea". However, in the new century, the use and game process of the cultural resources of "Lanyuan Tea" by the tea merchants and the people of Lanyuan can be summed up as the capital operation process of the cultural symbol of "Blue Source Tea". "Blue Source Tea" takes advantage of this cultural capitalization to participate in the production of symbolic economy as cultural capital and to create a continuous stream of value for producers and consumers.
【學(xué)位授予單位】：中山大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F326.12;TS971
【參考文獻(xiàn)】
相關(guān)期刊論文 前1條
1 李昕;;符號消費(fèi)—文化資本與非物質(zhì)文化遺產(chǎn)[J];西南民族大學(xué)學(xué)報(bào)(人文社科版);2008年08期
，本文編號：2289504
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