【摘要】：隨著北京市社會(huì)經(jīng)濟(jì)的快速發(fā)展和城鎮(zhèn)居民人均收入的不斷提高,消費(fèi)觀念、消費(fèi)結(jié)構(gòu)正在發(fā)生顯著變化,市民對(duì)體驗(yàn)農(nóng)耕文化、回歸大自然的需求更加強(qiáng)烈。在需求的刺激下,市民農(nóng)園呈現(xiàn)出快速的增長(zhǎng)趨勢(shì),涌現(xiàn)出一批規(guī)模較大、管理較為規(guī)范、市民反應(yīng)較好的園區(qū)。本研究通過(guò)文獻(xiàn)研究、電話訪談、實(shí)地考察、問(wèn)卷調(diào)查等方式,分析了國(guó)內(nèi)外市民農(nóng)園的發(fā)展現(xiàn)狀、模式、經(jīng)驗(yàn)與趨勢(shì),摸清了北京市民農(nóng)園的數(shù)量、分布、類型和主要發(fā)展模式,通過(guò)對(duì)社區(qū)、超市附近居民的意愿調(diào)查,了解市民對(duì)市民農(nóng)園的了解程度和需求意愿；通過(guò)對(duì)小毛驢農(nóng)園、三元都市小菜園、意大利農(nóng)場(chǎng)等15家規(guī)模較大的市民農(nóng)園租戶進(jìn)行現(xiàn)場(chǎng)考察,對(duì)北京地區(qū)市民農(nóng)園市場(chǎng)需求的規(guī)模和結(jié)構(gòu),不同細(xì)分市場(chǎng)的消費(fèi)行為、消費(fèi)特征和滿意度進(jìn)行了深入分析。研究表明,2014年北京市具有一定規(guī)模、運(yùn)營(yíng)較為成熟的市民農(nóng)園有105家,全市用于農(nóng)耕體驗(yàn)的市民農(nóng)園農(nóng)用地總規(guī)模超過(guò)7000畝,年參與人數(shù)超過(guò)200多萬(wàn)人次。市民農(nóng)園經(jīng)營(yíng)主體有企業(yè)、村集體、學(xué)校、合作社、國(guó)有農(nóng)場(chǎng)、個(gè)人等；提供的服務(wù)主要包括農(nóng)耕體驗(yàn)、安全食品供應(yīng)、休閑游憩、科普教育等。目前,北京市主要的市民農(nóng)園經(jīng)營(yíng)狀況良好,社會(huì)認(rèn)知度不斷提高,市民的參與意愿強(qiáng)烈,帶動(dòng)當(dāng)?shù)剞r(nóng)民增收作用明顯,涌現(xiàn)出了一批如小毛驢市民農(nóng)園、三元“都市小菜園”、意大利農(nóng)場(chǎng)、蟹島農(nóng)耕體驗(yàn)園等在全國(guó)都具有知名度的市民農(nóng)園。北京市民農(nóng)園的發(fā)展還存在著缺乏規(guī)范引導(dǎo)、經(jīng)營(yíng)內(nèi)容相對(duì)單一、技術(shù)支撐不足、服務(wù)質(zhì)量有待提升等問(wèn)題。進(jìn)一步加快北京市民農(nóng)園的發(fā)展,需加強(qiáng)行業(yè)規(guī)范,完善配套娛樂(lè)設(shè)施、豐富經(jīng)營(yíng)內(nèi)容、強(qiáng)化技術(shù)支撐,提升服務(wù)質(zhì)量等。
[Abstract]:With the rapid development of Beijing's social economy and the continuous improvement of urban residents' per capita income, the consumption concept and consumption structure are changing significantly, and the people's demand for experiencing farming culture and returning to nature is more intense. Under the stimulation of the demand, the citizen farm garden presents the fast growth trend, emerges a batch of large scale, the management is more standard, the citizen response is better. By means of literature research, telephone interview, field investigation, questionnaire investigation and so on, this study analyzes the current situation, mode, experience and trend of the development of the Chinese and foreign citizens' agricultural gardens, and finds out the quantity and distribution of the Beijing citizen's agricultural gardens. Types and main development models, through a survey of the wishes of residents near the community and supermarket, to understand the public's understanding of the farmers' garden and their desire to demand it; through the investigation of the small donkey farm garden, the Sancheng small vegetable garden, In this paper, the scale and structure of the market demand, the consumption behavior, the consumption characteristics and the satisfaction degree of the public farm garden market in Beijing are analyzed. The research shows that Beijing has a certain scale in 2014, and there are 105 citizen farms with mature operation. The total scale of the land used for the farming experience in Beijing is more than 7000 mu, and the annual number of participants is more than 2 million. There are enterprises, village collectives, schools, cooperatives, state-owned farms, individuals and so on, and the services provided mainly include farming experience, safe food supply, leisure and recreation, popular science education and so on. At present, the main urban farmers in Beijing are in a good state of operation, their social awareness is constantly improving, and the people's willingness to participate is strong. This has led to a significant increase in the income of local farmers, resulting in the emergence of a number of farmers' gardens, such as small donkeys. Ternary "urban vegetable garden", Italian farm, crab island farming experience garden and so on in the country has the well-known citizen farm garden. There are still some problems in the development of Beijing citizen farm garden, such as lack of standard guidance, relatively single management content, insufficient technical support, and service quality to be improved. To further speed up the development of Beijing citizen farm garden, it is necessary to strengthen the industry standard, perfect the supporting entertainment facilities, enrich the management content, strengthen the technical support, and improve the service quality, etc.
【學(xué)位授予單位】：北京農(nóng)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F327

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