本文關(guān)鍵詞： 休閑農(nóng)產(chǎn)品 同城配送 方案設(shè)計　出處：《黑龍江八一農(nóng)墾大學》2017年碩士論文　論文類型：學位論文

【摘要】：隨著經(jīng)濟的快速發(fā)展,人民生活水平的不斷提高,大量新鮮果蔬被人們所需要。同時,城市居民對于生活質(zhì)量的高品質(zhì)追求,休閑農(nóng)產(chǎn)品逐漸走進居民的日常生活。北大荒現(xiàn)代農(nóng)業(yè)園是墾區(qū)現(xiàn)代農(nóng)業(yè)的展示窗口和哈爾濱市近郊唯一的都市田園農(nóng)業(yè)主題景區(qū),北大荒現(xiàn)代農(nóng)業(yè)園本身和其中的租戶每年會生產(chǎn)大量的農(nóng)產(chǎn)品供游客欣賞、采摘和購買。為了滿足哈爾濱市居民足不出戶就享受到休閑農(nóng)產(chǎn)品的需求,北大荒現(xiàn)代農(nóng)業(yè)園希望設(shè)計合理的同城配送方案,并提供配送服務(wù)。本文通過訪談法,調(diào)查問卷法,定性定量分析法,一方面了解哈爾濱市消費者對休閑農(nóng)產(chǎn)品同城配送需求情況,另一方面了解北大荒現(xiàn)代農(nóng)業(yè)園休閑農(nóng)產(chǎn)品供給情況。根據(jù)調(diào)查可知,哈爾濱市消費者對休閑農(nóng)產(chǎn)品同城配送需求主要表現(xiàn)在休閑農(nóng)產(chǎn)品種類以及價格需求、同城配送方式、同城配送頻率及時間、同城配送支出等方面。而北大荒現(xiàn)代農(nóng)業(yè)園休閑農(nóng)產(chǎn)品供給主要存在采摘、普通和高端三種類型,目前主要以前兩種類型為主。根據(jù)消費者對不同類型休閑農(nóng)產(chǎn)品配送需求,結(jié)合北大荒現(xiàn)代農(nóng)業(yè)園實際情況,分別設(shè)計出北大荒現(xiàn)代農(nóng)業(yè)園采摘、普通和高端休閑農(nóng)產(chǎn)品同城配送方案,給出每個方案設(shè)計的目標、步驟、業(yè)務(wù)流程、關(guān)鍵資源和盈利模式。最后提出每個同城配送方案實施的保障措施。以此增加北大荒現(xiàn)代農(nóng)業(yè)園休閑農(nóng)產(chǎn)品的收入,提高北大荒現(xiàn)代農(nóng)業(yè)園在哈爾濱市休閑農(nóng)產(chǎn)品同城配送的市場份額,提高社會知名度,促進哈爾濱市休閑農(nóng)業(yè)發(fā)展,滿足人們的消費需求,從而帶動社會經(jīng)濟發(fā)展。
[Abstract]:With the rapid development of economy and the continuous improvement of people's living standard, a large number of fresh fruits and vegetables are needed by people. At the same time, urban residents' pursuit of high quality of life, The Beidahuang Modern Agricultural Park is the window for the display of modern agriculture in the reclamation area and the only urban pastoral agricultural theme spot in the suburbs of Harbin. The Beidahuang Modern Agricultural Park itself and its tenants produce a large number of agricultural products for tourists to enjoy, pick and buy each year. In order to meet the demand of Harbin residents to enjoy leisure agricultural products without leaving their homes, The Beidahuang modern agricultural garden hopes to design a reasonable distribution plan and provide distribution service. This paper, by means of interview, questionnaire, qualitative and quantitative analysis, On the one hand, we understand the demand of consumers in Harbin for the distribution of leisure agricultural products in the same city, on the other hand, we understand the supply of leisure agricultural products in the Beidahuang modern agricultural park. According to the investigation, we can know that. Harbin consumers' demand for distribution of leisure agricultural products in the same city is mainly manifested in the types of leisure agricultural products and price demand, the distribution mode of the same city, the frequency and time of distribution in the same city, Distribution expenditure in the same city and so on. However, the supply of leisure agricultural products in the Beidahuang modern agricultural park mainly exists in picking, common and high-end types, currently mainly in the first two types. According to the consumers' demand for distribution of different types of leisure agricultural products, According to the actual situation of Beidahuang modern agricultural garden, the paper designs the picking plan of Beidahuang modern agricultural garden, the distribution plan of ordinary and high-end leisure agricultural products, and gives the design objectives, steps and business process of each scheme. The key resources and profit models. Finally, the guarantee measures for the implementation of each distribution plan in the same city are put forward to increase the income of leisure agricultural products in the Beidahuang modern agricultural park. In order to promote the development of leisure agriculture in Harbin, the market share of Beidahuang modern agricultural garden and distribution of leisure agricultural products in Harbin should be increased, and the development of leisure agriculture in Harbin should be promoted, so as to promote the development of social economy.
【學位授予單位】：黑龍江八一農(nóng)墾大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F326.6

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