本文關(guān)鍵詞：淺析新常態(tài)下鄉(xiāng)村旅游的營(yíng)銷策略　出處：《農(nóng)業(yè)經(jīng)濟(jì)》2017年05期 　論文類型：期刊論文

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【摘要】：新常態(tài)為鄉(xiāng)村旅游的發(fā)展提供了新的發(fā)展空間及理念,在新常態(tài)思維的引導(dǎo)下鄉(xiāng)村旅游的可持續(xù)開(kāi)發(fā)戰(zhàn)略、品牌營(yíng)銷戰(zhàn)略等逐步被落入實(shí)處,原有的鼓勵(lì)性單一化開(kāi)發(fā)也開(kāi)始轉(zhuǎn)向限制型方向轉(zhuǎn)型。鄉(xiāng)村旅游作為我國(guó)旅游產(chǎn)業(yè)的重要構(gòu)成,不可否認(rèn)具有得天獨(dú)厚的優(yōu)勢(shì),然而長(zhǎng)期發(fā)展以來(lái)由于缺乏專業(yè)的開(kāi)發(fā)理念和能力,當(dāng)前的鄉(xiāng)村旅游產(chǎn)品的塑造和宣傳、營(yíng)銷渠道和營(yíng)銷手段的選擇、地方特色資源的深入挖掘和個(gè)性塑造等方面仍存在著趨同性,這勢(shì)必應(yīng)該成為鄉(xiāng)村旅游在新常態(tài)下謀求發(fā)展預(yù)先需要解決的重點(diǎn)問(wèn)題。
[Abstract]:The new normal provide new development space and ideas for the development of rural tourism, the sustainable development of rural tourism in the new normal thinking under the guidance of the strategy, brand marketing strategy is gradually falling into practice, encourage the development of a single original also began to limit the direction of transformation. Rural tourism as an important part of tourism industry in China admittedly, with the advantage of long-term development richly endowed by nature, however, since due to the lack of professional development and the ability of current rural tourism products shaping and propaganda means of marketing channels and marketing choice, local characteristic resources in deep mining and personality shaping still exist homoplasy, which should be for rural tourism the key problems need to be solved in advance the development of the new normal.

【作者單位】： 欽州學(xué)院經(jīng)濟(jì)管理學(xué)院;
【基金】：廣西教育廳科研項(xiàng)目:“轉(zhuǎn)變發(fā)展方式背景下廣西旅游產(chǎn)業(yè)轉(zhuǎn)型升級(jí)研究”(11FGL038)
【分類號(hào)】：F320;F592
【正文快照】： 2014年5月,在考察河南的過(guò)程中習(xí)近平提出了“新常態(tài)”的概念,并強(qiáng)調(diào)中國(guó)當(dāng)前正處在重要戰(zhàn)略機(jī)遇期,為保持長(zhǎng)期發(fā)展必須從經(jīng)濟(jì)發(fā)展的新常態(tài)角度入手,按照階段性發(fā)展特征來(lái)保持戰(zhàn)略范疇的平衡心態(tài)。新常態(tài)力有助于提升國(guó)民的生活滿足感和獲得感,但是為達(dá)成此種要求,民眾勢(shì)必需

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